Amazon Prime Day 2025 Posts Record $24 B in Four-Day Shopping Marathon

Prime Day’s first four-day run smashed every prior benchmark, ringing up roughly $24 billion in U.S. online sales and outpacing 2024’s haul by nearly 30 percent. Adobe numbers show consumers burned through $8 billion on day one alone, then kept carts humming as deeper electronics, appliance, and back-to-school discounts dropped mid-week. Amazon’s own recap crowed that members saved “billions,” helped by AI deal-finding tools that pushed mobile orders past the 50 percent mark.

The longer window also super-charged rivals: Walmart’s “Deal Days” and Target’s “Circle Week” siphoned comparison shoppers but ultimately lifted total industry revenue, echoing two Black Fridays in a single week. Amazon still grabbed the lion’s share thanks to limited-inventory “Big Deal” midnight drops and invite-only pricing on headline items like Samsung TVs and Dyson vacuums, which frequently sold out in minutes and sparked a surge in Prime sign-ups.

Wall Street applauded the spree, nudging Amazon stock to a record close as analysts predicted the event could add more than $6 billion to Q3 revenue and boost high-margin advertising sales. With tariffs poised to raise prices later this summer, retail watchers say Prime Day’s success may have pulled holiday demand into July—but it also proved that, even in a cautious economy, consumers will still splurge when the clock is ticking and the discounts feel real.