TikTok Adds In-App Hotel Booking, Launches ‘TikTok Go’ Creator Commissions

TikTok just moved from travel inspo to travel checkout. The short-video giant is testing an in-app hotel-booking feature that plugs directly into Booking.com, letting users pick dates, compare prices and amenities, read reviews, and reserve rooms without leaving the app. Each property gets a dedicated landing page and can be tagged in videos, turning creator clips into shoppable itineraries in a single thumb-journey.

Alongside that, TikTok is expanding “TikTok Go,” a new monetization program that lets hotels, restaurants, and other local businesses offer commissions or vouchers to creators who post about their venues. Requirements are relatively low—creators need to be 18+, have at least 1,000 followers, and keep accounts in good standing—so more travel and lifestyle voices can earn when their content converts. It dovetails with TikTok’s Places tab and past ticketing tie-ins, tightening the loop from discovery to purchase.

The play is bigger than travel: it’s TikTok’s latest step toward becoming a true commerce platform—and it puts fresh pressure on Google’s search-to-site model and traditional OTAs. If Booking’s supply and TikTok’s demand engine click, expect ad budgets to shift toward performance-driven creator campaigns. Watch the regulatory angle too: Booking.com already sits under Europe’s DMA, and any deeper data-sharing or default-routing will draw scrutiny even as users relish a faster path from “wish-list” to “booked.”