Starbucks CEO Aims for Faster Service and Lower Costs
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Starbucks CEO Brian Niccol announced plans to revolutionize the coffee chain’s service by cutting wait times to under 30 seconds for brewed coffee within five years. Speaking on Good Morning America, Niccol also revealed a freeze on price hikes for the current fiscal year to ease customer concerns.
The company plans to simplify its menu by removing less popular items, improving mobile order accuracy, and creating dedicated pick-up areas for faster service. These changes aim to streamline operations and improve the customer experience.
Starbucks has struggled with slowing sales growth and declining profits in recent years. Niccol hopes these updates will attract more customers and restore the chain’s reputation for quick and efficient service.
