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Hulu App to Shut Down in 2026 as Disney+ Becomes Unified Streaming Hub

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Hulu App to Shut Down in 2026 as Disney+ Becomes Unified Streaming Hub

Disney announced it will shut down the Hulu app by 2026, officially merging the platform into Disney+ as part of its new streaming strategy. While subscribers can still pay for Hulu or Disney+ separately, all Hulu content will be housed within the Disney+ app, eliminating the need for two separate platforms.

The move comes after Disney finalized its $9 billion buyout of Comcast’s remaining stake in Hulu. The company says this integration will boost user engagement, reduce subscriber churn, and increase ad revenue while improving overall operational efficiency.

Internationally, Hulu will replace the Star title on Disney+. New personalization features and a refreshed Disney+ homepage are expected in the coming months. Disney will also stop reporting individual subscriber counts for its streaming platforms, signaling a shift toward bundled performance metrics.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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