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Disney Locks $1.6 Billion Deal for WWE Streaming Rights on ESPN

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Disney Locks $1.6 Billion Deal for WWE Streaming Rights on ESPN

In a game-changing move for sports entertainment, Disney’s ESPN has secured exclusive U.S. streaming rights to WWE’s major events—including WrestleMania and SummerSlam—in a $1.6 billion deal starting in 2026. The five-year agreement signals ESPN’s deeper dive into premium live sports programming.

The deal sees ESPN paying $325 million annually, a substantial leap from WWE’s current $900 million agreement with Peacock. This shift underscores WWE’s growing streaming value and ESPN’s ambition to dominate the sports-streaming landscape.

The ESPN pact follows WWE’s earlier $5 billion, 10-year deal with Netflix for its “Raw” weekly show. With both streaming giants now in its corner, WWE is positioning itself as one of the most powerful digital sports properties on the planet.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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