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Insightschevron-rightchevron-rightBreaking Newschevron-rightDisney Locks $1.6 Billion Deal for WWE Streaming Rights on ESPN

Disney Locks $1.6 Billion Deal for WWE Streaming Rights on ESPN

In a game-changing move for sports entertainment, Disney’s ESPN has secured exclusive U.S. streaming rights to WWE’s major events—including WrestleMania and SummerSlam—in a $1.6 billion deal starting in 2026. The five-year agreement signals ESPN’s deeper dive into premium live sports programming.

The deal sees ESPN paying $325 million annually, a substantial leap from WWE’s current $900 million agreement with Peacock. This shift underscores WWE’s growing streaming value and ESPN’s ambition to dominate the sports-streaming landscape.

The ESPN pact follows WWE’s earlier $5 billion, 10-year deal with Netflix for its “Raw” weekly show. With both streaming giants now in its corner, WWE is positioning itself as one of the most powerful digital sports properties on the planet.

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Dana Nemirovsky
JournalistBrand Vision

Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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