Creating a compelling company video is no small feat. Whether you're looking to boost your brand awareness, promote a product, or engage employees, the quality of your video can make or break your message.
In a world oversaturated with advertisements, brands no longer simply sell products—they narrate stories. Why? Because storytelling in branding captivates, connects, and converts. Rooted in humanity's intrinsic love for tales, effective storytelling creates emotional bonds that transcend transactional relationships. To understand this phenomenon, we turn to literature, the age-old craft of storytelling that has enthralled minds for centuries. From the pages of classic novels to the punchlines of contemporary poetry, branding and literature share an intimate synergy that shapes how narratives resonate with audiences.
Chrystia Freeland has officially resigned from her roles as Finance Minister and Deputy Prime Minister, marking a pivotal moment in Canadian politics. The announcement came shortly before she was expected to deliver the fall economic statement. Freeland’s resignation follows reported policy disagreements with Prime Minister Justin Trudeau.
Peloton has officially kicked off its Boxing Day event, offering savings of up to $650 on select equipment bundles. While the exact deals designated for the actual day of Boxing Day are still unknown, these early offers provide a brief window to secure exceptional value on Peloton’s range of bikes, treadmills, rowing machines, and strength devices.
As Boxing Day draws near, it appears increasingly likely that Anthropologie will roll out discounts approaching 40%. Although the retailer hasn’t formally announced its promotions, past holiday sales and current market buzz suggest customers can expect substantial markdowns across select apparel, home décor, and accessories.
From now until the 24th, all fragrances at Sephora are 20% off. This early celebration—arriving right before Boxing Day—offers an excellent window for those scrambling for last-minute gifts or searching for a personal treat. It’s a limited-time window that encourages beauty enthusiasts to secure their favorites while supplies last.
This Boxing Day, Dyson is presenting extraordinary value across a wide range of its most sought-after technologies. Customers can now enjoy substantial savings on Dyson’s high-performance hair care, cutting-edge cordless vacuums, and advanced air treatment systems—each meticulously engineered to improve comfort and convenience at home.
Canada’s postal strike has reached an abrupt resolution. After weeks of rotating walkouts and stalled negotiations, the Canada Industrial Relations Board issued a ruling that compelled postal employees to return to work.
The DC Universe just tossed a small surprise into everyone’s feed, showing a brand-new look at its fresh-faced Man of Steel. The newly dropped Superman poster is pure motion, capturing David Corenswet’s Clark Kent soaring upward, cape rippling as if eager to race the wind.
The Yellowstone season five finale delivered a storyline that hit harder than anyone might have anticipated. Instead of offering gentle goodbyes, it pulled the rug out as Beth Dutton found the perfect moment to avenge her father, John.
On Instagram, the actress just released a short but striking compilation video of the horrific comments people have been saying about her, flipping the script on body-shaming critics who’ve tried to take her down. It’s got a refreshingly direct tone—no frills, just real words.
Speculation is heating up among Ariana Grande fans after Ticketmaster listed 15 upcoming events under her name, hinting at a possible 2025 tour. While no official announcement has been made, the listings have fueled anticipation, especially following the release of her seventh studio album, eternal sunshine.
TikTok’s fate in the United States hangs in the balance after a federal appeals court rejected an emergency request from TikTok and its parent company, ByteDance, to delay a law that could force the app to be sold or face a ban.
Real estate farming is an effective marketing strategy. It helps real estate agents dominate a specific neighborhood by building strong relationships and becoming the go-to expert in that area. One of the key components to ensuring success in farming is choosing the right materials that will establish your presence and resonate with the community.
Exxon Mobil plans to build a natural gas power plant to supply electricity directly to data centers. The plant will include carbon capture technology to reduce 90% of its carbon emissions, addressing both energy demand and environmental concerns. This marks a shift for Exxon, as the company has historically focused on supplying energy for its own operations.
Adobe’s recent quarterly outlook has rattled investor confidence, sending its stock plummeting. While the firm’s earnings topped expectations, its forecasts for the upcoming quarter and beyond landed with a thud.
Stanley, the maker of the widely popular travel mugs, has announced a major recall on millions of lids, raising safety concerns among users. The issue stems from lids detaching during use—often while the drinker is mid-sip of hot coffee—leading to burns and injuries. The recall impacts approximately 2.6 million mugs sold since mid-2016.
Macy’s, long a mall anchor, will close 65 stores by January's end. This exceeds the 50 closures previously hinted at, as leadership seizes a favorable deal-making climate. These closures are part of a broader plan to shutter 150 locations by 2026.
Starting December 14, Canadians can enjoy two months of savings as the federal government temporarily removes the GST/HST from certain essential goods. This tax break applies to items bought and delivered by February 15, 2025, with no extra steps required from shoppers—the tax is automatically removed at checkout.
Big news in the fashion world: Chanel has a new creative director! Matthieu Blazy, known for his edgy and innovative designs, is now in charge of all of Chanel collections from ready-to-wear to haute couture.
The popular YouTube interview series "Hot Ones" has been sold for $82.5 million. The show, known for its unique format of interviewing celebrities while they eat increasingly spicy wings, has gained a massive following and become a cultural phenomenon.
The CFPB has capped overdraft fees at $5, aiming to reduce costs for consumers. While this helps those hit with high fees, it may lead banks to cut or limit overdraft services, affecting people who rely on them to cover essential expenses.
Elon Musk's net worth has surpassed $400 billion, marking a historic first. This surge is attributed to a 71% increase in Tesla's stock value and a significant rise in SpaceX's valuation.
The 97th Academy Awards will make history by streaming live on Hulu alongside its traditional ABC broadcast. The ceremony is set for Sunday, March 2, 2025, at 7 p.m. ET. Hulu subscribers can also access the event on-demand the following day.
OpenAI has officially launched Sora, its AI-powered video generation tool, making it available to ChatGPT Plus and Pro subscribers through a dedicated platform at Sora.com. This new release includes the enhanced Sora Turbo version, which is significantly faster than the previewed model introduced in February 2024. Sora allows users to generate photorealistic videos up to 1080p resolution, 20 seconds long, and in various aspect ratios, including widescreen, vertical, and square.
Lionel Messi, the legendary Argentine footballer and 2022 World Cup champion, is set to make his highly anticipated debut in Fortnite as part of the Icon Series. Confirmed through trusted leakers like HYPEX and iFireMonkey, Messi’s skin is expected to drop with the upcoming v33.10 update, which is scheduled for release on December 10, 2024. This collaboration adds another layer of excitement to the game, alongside new modes like Ballistic, an FPS mode, and LEGO Brick Life, a social simulation experience.
The Watt Brothers have partnered with Old El Paso to create a holiday snack kit called "Season-ings Greetings." This kit comes with churro seasoning, Cinnamon Toast Crunch taco shells, and a holiday-themed sweater. It’s perfect for making fun treats like ice cream tacos or spicing up cookies and other desserts.
TikTok is trying to stop a U.S. ban that could kick the app off stores in the coming weeks. The company wants the courts to pause the law while they take their case to the Supreme Court and give President-elect Trump time to weigh in. TikTok says banning the app would hurt its millions of users and creators who depend on it for their work.
Taylor Swift’s Eras Tour has officially wrapped, and it’s safe to say no one is doing it like her. The tour made a jaw-dropping $2 billion in ticket sales, smashing all previous records and becoming the highest-grossing tour ever. With 149 shows across five continents, over 10 million fans showed up to celebrate Swift’s music, proving she’s more than just an artist—she’s a global phenomenon.
Two of the world’s leading advertising firms are joining forces in a major industry shakeup. Omnicom and Interpublic’s planned merger is set to create the largest advertising agency globally, transforming how campaigns are created and delivered.
The Golden Globes has unveiled its highly anticipated nominees for the 82nd annual awards ceremony, set to air live on CBS and stream on Paramount+ on January 5, 2025. The nominations span 27 categories, celebrating the best in film and television. With a dazzling lineup that includes Dune: Part Two, Wicked, and Squid Game, the stage is set for an unforgettable night.
Apple is developing its own 5G modems to replace Qualcomm, starting with the iPhone SE 4, iPhone 17 Air, and entry-level iPads next year. These first modems will be efficient but lack mmWave support and have slower speeds than Qualcomm.
Tickets for Kendrick Lamar and SZA’s upcoming Toronto shows are turning heads with their steep prices. Seats in the upper levels of the Rogers Centre are starting at about $350, while lower-bowl tickets are going for around $700. Floor seats are priced over $1,000, leaving many fans frustrated at the cost of attending.
Global food prices hit a 19-month high in November, driven by rising vegetable oil costs, according to the U.N. Food and Agriculture Organization (FAO).
Starbucks CEO Brian Niccol announced plans to revolutionize the coffee chain’s service by cutting wait times to under 30 seconds for brewed coffee within five years. Speaking on Good Morning America, Niccol also revealed a freeze on price hikes for the current fiscal year to ease customer concerns.
Brian Hill, founder of Canadian fashion retailer Aritzia, has officially become a billionaire as the company’s rapid growth in the U.S. fuels soaring sales. Aritzia’s expansion into major markets like New York City and Chicago has driven its stock to double in value over the past year, pushing Hill’s net worth to $1.1 billion.
Grinding Gear Games, the studio behind Path of Exile 2, is preparing for heavy server traffic as the game enters early access this weekend. Over 1 million players have redeemed access keys, with demand exceeding expectations.
Police are working to find the person who killed Brian Thompson, the CEO of UnitedHealthcare, outside a Manhattan hotel. Surveillance videos show the suspect arriving in New York by bus and staying at a hostel.
Pantone has named “Mocha Mousse” as its 2025 Color of the Year. The soft, warm brown is inspired by comforting things like chocolate and coffee. According to Pantone, it reflects a desire for simplicity and indulgence in today’s world. Designers and brands are already embracing earth tones like this in fashion and home décor.
Dick Van Dyke, the beloved Mary Poppins actor, stars in Coldplay’s new music video, “All My Love,” ahead of his 99th birthday. Filmed at his home in Malibu, the video shows Van Dyke reflecting on his life and spending time with his family.
OpenAI has introduced ChatGPT Pro, a subscription service priced at $200 per month. It’s designed for users who want nearly unlimited access to ChatGPT along with an exclusive new AI model. At this price, OpenAI is clearly targeting professionals and businesses who rely heavily on AI tools for their work.
Pope Francis now has a state-of-the-art electric vehicle to greet his followers. Mercedes-Benz, a longtime partner of the Vatican, delivered the custom-built EV, which is based on their iconic G-Class design.
Tesla owners, get ready to unwrap some digital gifts this season. The annual holiday software update is rolling out, and it’s packed with features to make your car smarter, more fun, and even safer.
Avril Lavigne is keeping the music going. The pop-punk star announced more Canadian dates for her 2025 Greatest Hits tour, with stops in Halifax, London, and Niagara Falls. "I wasn’t ready for it to be over," Lavigne said on Instagram.
Foot Locker shares fell 8% after the company reported a 1.4% drop in revenue to $1.96 billion for the third quarter, missing Wall Street’s $2.01 billion expectation. CEO Mary Dillon pointed to weaker demand for Nike products, which make up 60% of the retailer’s sales, as a key factor.
Adventure is calling! Indiana Jones and the Great Circle lands this week, and fans are buzzing with excitement. If you grabbed the premium edition, you can jump into the action as early as December 6 at 7 p.m. ET. For everyone else, the game officially launches on December 8, with a simultaneous worldwide release across Xbox and PC.
McDonald’s Snack Wrap is making a highly anticipated return in 2025, and fans couldn’t be more excited. The announcement, made by McDonald’s USA President Joe Erlinger during an exclusive interview with Good Morning America, has sparked waves of nostalgia and excitement across social media.
Bitcoin has hit a new milestone, crossing $100,000 for the first time after a surge linked to Donald Trump's election victory. The jump began after Trump announced plans to nominate a crypto-friendly SEC chair and pushed for policies to promote cryptocurrency in the U.S.
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.
