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Insightschevron-rightchevron-rightBreaking Newschevron-rightMcDonald’s Snack Wrap to Return in 2025: Fans Celebrate the Comeback

McDonald’s Snack Wrap to Return in 2025: Fans Celebrate the Comeback

Written by
Dana Nemirovsky
, Journalist at Brand Vision.

McDonald’s Snack Wrap is making a highly anticipated return in 2025, and fans couldn’t be more excited. The announcement, made by McDonald’s USA President Joe Erlinger during an exclusive interview with Good Morning America, has sparked waves of nostalgia and excitement across social media.

The Snack Wrap, first introduced in 2006, quickly gained a devoted following for its convenient size and simple ingredients. Despite its discontinuation in 2020, fans have consistently rallied for its return. Erlinger confirmed that the Snack Wrap’s comeback aligns with McDonald’s focus on menu updates that resonate with customer preferences. While he didn’t specify a launch date, Erlinger teased that the Snack Wrap will stay true to its original appeal while meeting modern food standards.

The announcement comes as McDonald’s works to rebuild trust after a recent E. coli outbreak linked to certain menu items. Erlinger reassured customers that food safety remains a top priority and emphasized the company’s dedication to delivering consistent quality. Alongside the Snack Wrap revival, McDonald’s also plans to expand its McValue menu and extend its $5 meal deal into 2025, offering customers even more reasons to stay excited about the Golden Arches.

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