Starbucks Holiday Cups Spark 42% Customer Spike
Starbucks saw a significant 42% surge in customer visits during its annual Red Cup Day on November 14, signaling strong engagement with its popular holiday promotion. The event, which rewards customers with collectible festive cups for specific purchases, has become a signature part of the brand’s seasonal strategy. This year’s success follows a period of challenges, including inflation-driven spending cuts and competition from local coffee shops.