Creating a compelling company video is no small feat. Whether you're looking to boost your brand awareness, promote a product, or engage employees, the quality of your video can make or break your message.
In a world oversaturated with advertisements, brands no longer simply sell products—they narrate stories. Why? Because storytelling in branding captivates, connects, and converts. Rooted in humanity's intrinsic love for tales, effective storytelling creates emotional bonds that transcend transactional relationships. To understand this phenomenon, we turn to literature, the age-old craft of storytelling that has enthralled minds for centuries. From the pages of classic novels to the punchlines of contemporary poetry, branding and literature share an intimate synergy that shapes how narratives resonate with audiences.
Chrystia Freeland has officially resigned from her roles as Finance Minister and Deputy Prime Minister, marking a pivotal moment in Canadian politics. The announcement came shortly before she was expected to deliver the fall economic statement. Freeland’s resignation follows reported policy disagreements with Prime Minister Justin Trudeau.
Peloton has officially kicked off its Boxing Day event, offering savings of up to $650 on select equipment bundles. While the exact deals designated for the actual day of Boxing Day are still unknown, these early offers provide a brief window to secure exceptional value on Peloton’s range of bikes, treadmills, rowing machines, and strength devices.
As Boxing Day draws near, it appears increasingly likely that Anthropologie will roll out discounts approaching 40%. Although the retailer hasn’t formally announced its promotions, past holiday sales and current market buzz suggest customers can expect substantial markdowns across select apparel, home décor, and accessories.
From now until the 24th, all fragrances at Sephora are 20% off. This early celebration—arriving right before Boxing Day—offers an excellent window for those scrambling for last-minute gifts or searching for a personal treat. It’s a limited-time window that encourages beauty enthusiasts to secure their favorites while supplies last.
This Boxing Day, Dyson is presenting extraordinary value across a wide range of its most sought-after technologies. Customers can now enjoy substantial savings on Dyson’s high-performance hair care, cutting-edge cordless vacuums, and advanced air treatment systems—each meticulously engineered to improve comfort and convenience at home.
Canada’s postal strike has reached an abrupt resolution. After weeks of rotating walkouts and stalled negotiations, the Canada Industrial Relations Board issued a ruling that compelled postal employees to return to work.
The DC Universe just tossed a small surprise into everyone’s feed, showing a brand-new look at its fresh-faced Man of Steel. The newly dropped Superman poster is pure motion, capturing David Corenswet’s Clark Kent soaring upward, cape rippling as if eager to race the wind.
The Yellowstone season five finale delivered a storyline that hit harder than anyone might have anticipated. Instead of offering gentle goodbyes, it pulled the rug out as Beth Dutton found the perfect moment to avenge her father, John.
On Instagram, the actress just released a short but striking compilation video of the horrific comments people have been saying about her, flipping the script on body-shaming critics who’ve tried to take her down. It’s got a refreshingly direct tone—no frills, just real words.
Speculation is heating up among Ariana Grande fans after Ticketmaster listed 15 upcoming events under her name, hinting at a possible 2025 tour. While no official announcement has been made, the listings have fueled anticipation, especially following the release of her seventh studio album, eternal sunshine.
TikTok’s fate in the United States hangs in the balance after a federal appeals court rejected an emergency request from TikTok and its parent company, ByteDance, to delay a law that could force the app to be sold or face a ban.
Real estate farming is an effective marketing strategy. It helps real estate agents dominate a specific neighborhood by building strong relationships and becoming the go-to expert in that area. One of the key components to ensuring success in farming is choosing the right materials that will establish your presence and resonate with the community.
Exxon Mobil plans to build a natural gas power plant to supply electricity directly to data centers. The plant will include carbon capture technology to reduce 90% of its carbon emissions, addressing both energy demand and environmental concerns. This marks a shift for Exxon, as the company has historically focused on supplying energy for its own operations.
Adobe’s recent quarterly outlook has rattled investor confidence, sending its stock plummeting. While the firm’s earnings topped expectations, its forecasts for the upcoming quarter and beyond landed with a thud.
Stanley, the maker of the widely popular travel mugs, has announced a major recall on millions of lids, raising safety concerns among users. The issue stems from lids detaching during use—often while the drinker is mid-sip of hot coffee—leading to burns and injuries. The recall impacts approximately 2.6 million mugs sold since mid-2016.
Macy’s, long a mall anchor, will close 65 stores by January's end. This exceeds the 50 closures previously hinted at, as leadership seizes a favorable deal-making climate. These closures are part of a broader plan to shutter 150 locations by 2026.
Starting December 14, Canadians can enjoy two months of savings as the federal government temporarily removes the GST/HST from certain essential goods. This tax break applies to items bought and delivered by February 15, 2025, with no extra steps required from shoppers—the tax is automatically removed at checkout.
Big news in the fashion world: Chanel has a new creative director! Matthieu Blazy, known for his edgy and innovative designs, is now in charge of all of Chanel collections from ready-to-wear to haute couture.
The popular YouTube interview series "Hot Ones" has been sold for $82.5 million. The show, known for its unique format of interviewing celebrities while they eat increasingly spicy wings, has gained a massive following and become a cultural phenomenon.
The CFPB has capped overdraft fees at $5, aiming to reduce costs for consumers. While this helps those hit with high fees, it may lead banks to cut or limit overdraft services, affecting people who rely on them to cover essential expenses.
Elon Musk's net worth has surpassed $400 billion, marking a historic first. This surge is attributed to a 71% increase in Tesla's stock value and a significant rise in SpaceX's valuation.
The 97th Academy Awards will make history by streaming live on Hulu alongside its traditional ABC broadcast. The ceremony is set for Sunday, March 2, 2025, at 7 p.m. ET. Hulu subscribers can also access the event on-demand the following day.
Spotify Wrapped 2024 is here, offering a look at your listening habits and the global music trends of the year. Whether it’s new features or top global artists, Wrapped 2024 delivers a snapshot of the music, podcasts, and stories that defined the year.
General Motors announced a $5 billion loss tied to its struggling Chinese joint ventures. Sales in the region dropped nearly 20% this year, reducing GM’s market share in China from over 15% in 2015 to 6.8% today.
Amazon is building one of the world’s largest AI supercomputers, powered by its Trainium 2 chips. The system, developed in partnership with AI company Anthropic, will be five times larger than the setups used for the most advanced AI models today.
A political crisis has erupted in South Korea after President Yoon Suk Yeol's sudden declaration of martial law was met with fierce opposition. The move, intended to restrict political activities and control the media, led to a dramatic standoff between the president and lawmakers.
Brian Thompson, CEO of UnitedHealthcare, was fatally shot outside a hotel in New York City on Wednesday morning. The incident took place just before 7 a.m. outside the Hilton Hotel in Midtown Manhattan, where Thompson was scheduled to speak later in the day. He was rushed to the hospital but died shortly after.
WWE has confirmed that "WWE Monday Night Raw" will remain family-friendly when it moves to Netflix in January 2025. Despite rumors of more mature content, WWE execs, including President Nick Khan and Chief Content Officer Paul Levesque, made it clear that the show will keep its "TV-PG" rating, ensuring it's safe for all ages. The move to Netflix will also make the show available globally, reaching more fans than ever before.
Sabrina Carpenter and Barry Keoghan have decided to take a break from their year-long relationship.
The first eight minutes of Kraven the Hunter have been released online, offering fans an early look at the highly anticipated film. The clip introduces Aaron Taylor-Johnson as Sergei Kravinoff, also known as Kraven, and sets the tone for the movie’s gritty and action-packed storyline. This
Chris Rock and Martin Short are set to host the final two Saturday Night Live episodes of December, closing out an exciting season for the show. On December 14, Chris Rock will return to host for the fourth time, with musical guest Gracie Abrams making her SNL debut.
Hyundai Motor America had a record-breaking November, seeing a big jump in car sales compared to the same time last year. The company sold over 76,000 vehicles, with a noticeable increase in demand for electric and hybrid models.
Scotiabank’s stock dropped over 1% on Tuesday after the bank shared its fourth-quarter results. The bank reported a 5.5% increase in net interest income, reaching C$4.92 billion. However, non-interest income fell slightly to C$3.6 billion. Total revenue grew 3% compared to last year, and adjusted earnings per share rose to C$1.57 from C$1.23.
China is hitting back at the U.S. by banning the export of key rare minerals, including gallium, germanium, and antimony. These materials are essential for making semiconductors, electric vehicle batteries, and even military gear. The move comes right after the U.S. imposed new restrictions on China’s access to advanced chipmaking tools and technology, citing national security concerns.
Kendrick Lamar has revealed plans for a major 2025 tour, the Grand National Tour, with SZA joining as a featured guest. The tour supports his surprise album GNX and will visit 21 cities across North America. Starting in Minneapolis on April 19 and ending in Landover, Maryland, on June 18, the tour includes stops in Los Angeles, St. Louis, Houston, and Toronto. Fans can purchase presale tickets starting December 4 via Cash App, with general sales beginning December 6 on the official tour site.
Whole Foods has unveiled a new concept: the “Daily Shop,” a smaller version of its well-known grocery stores. The first location has opened on Manhattan’s Upper East Side, catering to customers who make frequent, quick trips for groceries rather than large weekly hauls. This concept is perfect for the urban shopper.
Amazon Web Services (AWS) has launched "data transfer terminals," physical locations where companies can securely upload large amounts of data to the cloud. These terminals, currently in Los Angeles and New York, require appointments and are designed to keep transfers safe from online risks.
AC/DC is finally returning to the stage for their first North American tour in nine years. The legendary rock band will play 13 shows across the U.S. and Canada in 2025.
Carlos Tavares has resigned as CEO of Stellantis after disagreements with the board of directors. The company, which owns Jeep and Dodge, announced the news on Sunday, adding that Chairman John Elkann will lead an interim team while they search for a new CEO.
Intel’s CEO, Pat Gelsinger, has retired as of December 1, 2024, after more than 40 years with the company. Intel announced the news on December 2, appointing David Zinsner and Michelle Johnston Holthaus as interim co-CEOs while the board searches for a permanent replacement.
Elton John has shared that he has lost his eyesight, shocking fans during a red-carpet appearance on Sunday night. Speaking openly about his condition, he admitted he could no longer see the stage clearly, marking a difficult moment in his decades-long career.
Bloodborne fans are buzzing after FromSoftware announced server maintenance scheduled for December 3, 2024. The timing is fueling speculation as it lines up with PlayStation’s 30th-anniversary celebrations, leading many to wonder if a remaster, 60fps patch, or even a sequel might finally be announced.
Activision has announced a major crossover between Call of Duty: Black Ops 6 and the global hit Squid Game. A brief teaser reveals a nod to the show’s iconic symbols, with a mysterious operator handling the recognizable card marked by a circle, triangle, and square. The collaboration is slated for release in January 2025, coinciding with the hype surrounding Squid Game Season 2’s Netflix debut on December 26.
Baltimore Ravens kicker Justin Tucker faces a challenging 2024 season with a career-high 10 missed kicks. Explore his performance struggles and the team's support as he aims to regain form.
Discover Toronto's Distillery Winter Village, running from November 13, 2024, to January 5, 2025. Enjoy festive vendors, seasonal foods, and a 55-foot Christmas tree in the historic Distillery District. Tickets start at $15 after 4 p.m. on select days.
Taylor Swift's Eras Tour in Toronto led to record-breaking mobile data usage at Rogers Centre. Fans used 7.4 terabytes during a single show, highlighting the growing demand for robust 5G connectivity at live events.
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.
