Discover five powerful emotional marketing strategies to connect with customers on a deeper level. Learn how brands use storytelling, inspiration, and identity to build lasting loyalty.
California has become the first U.S. state to launch a legal challenge against President Donald Trump’s sweeping new tariffs, which have disrupted trade with key global partners.
Katy Perry has subtly responded to the wave of backlash following her participation in Blue Origin’s all-female spaceflight earlier this week. The pop star, 40, faced harsh criticism from several celebrities, including Olivia Munn, Amy Schumer, and Emily Ratajkowski, who called the brief 11-minute space trip “disgusting,” “gluttonous,” and environmentally irresponsible.
Lyft is making its long-awaited move into the European market through a $198.4 million acquisition of mobility platform FreeNow from German automakers BMW and Mercedes-Benz. The deal nearly doubles Lyft’s addressable market and marks a major strategic push beyond North America.
AMD has announced it may face up to $800 million in charges following new U.S. export controls targeting its MI308 semiconductor products, which could restrict business with China, Hong Kong, Macau, and other regions. The tech giant confirmed it is seeking export licenses, though approvals remain uncertain.
Trump freezes $2B in federal funds for Harvard and threatens its tax exemption, pushing the elite university to accept wide-ranging government-mandated reforms.
Court reveals a 2018 Zuckerberg email about spinning off Instagram, spotlighting Meta’s internal fear of antitrust crackdowns and Big Tech breakup threats.
China suspends Boeing jet purchases and parts orders, retaliating against Trump’s tariffs, as global airline and aircraft supply chains brace for impact.
In today's digital world, influencers really hold immense power in shaping consumer trends and business directions. While most start as content creators who endorse brands, more and more are becoming full-fledged entrepreneurs. This transition offers long-term financial security, creative autonomy and the potential to build a lasting legacy that goes beyond social media. However, to achieve this shift from influencer to entrepreneur, a strategic roadmap, a new mindset and an in-depth understanding of business fundamentals are necessary.
Japan’s Fair Trade Commission has issued a cease-and-desist order against Google, accusing the tech giant of violating antitrust laws by pressuring smartphone manufacturers to preinstall its search engine and Chrome browser on Android devices.
Russia’s missile strike on Sumy magnifies stalled U.S. diplomacy as the Kremlin escalates on the battlefield, testing Trump’s push for a negotiated peace.
Katy Perry, Lauren Sánchez, and an all-female Blue Origin crew soar past the Kármán line, marking a triumphant return to Earth and a milestone for women in space.
Goldman Sachs has once again raised its year-end gold price forecast, now targeting $3,700 per ounce, citing growing economic uncertainty and rising global demand for safe-haven assets.
Pfizer has officially ended the development of its experimental weight-loss pill, danuglipron, after a patient developed a potential drug-induced liver injury, marking the third major setback in the company’s obesity drug efforts.
The University of British Columbia has officially opened the Gordon B. Shrum Building, a $139.4 million, state-of-the-art facility that now houses Canada’s first purpose-built School of Biomedical Engineering.
The management of business expenses is a significant aspect of operations that can significantly affect profitability and efficiency. Traditional methods, such as keeping physical receipts or manually entering expenses, are often prone to errors and inefficiencies.
GM’s CAMI Assembly plant in Ontario pauses production till fall, leaving hundreds jobless in a move linked to low demand for its electric delivery vans.
China responds to Trump’s 145% tariff with 125% duties on U.S. goods, intensifying the trade standoff and rattling markets worldwide.
In a bold move signaling a major shift in strategy, Prada has sealed a $1.38 billion deal to acquire fellow Italian fashion icon Versace from Capri Holdings, even as global markets reel from U.S. tariff shocks.
OpenAI battles Elon Musk in court, alleging harassment and “sham” takeover bids as the ChatGPT creator defends its for-profit transition and soaring valuation.
A tragic helicopter crash over New York City has claimed six lives, including a family of five Spanish tourists and the pilot, after the aircraft broke apart midair and plunged into the Hudson River Thursday afternoon.
Trump slaps 125% tariffs on China, then issues a 90-day pause for other nations, spurring a sudden market rally and setting off high-stakes trade talks.
China hikes tariffs on U.S. goods to 84% in retaliation, rattling stocks and sparking fresh fears that global trade tensions could tip economies into chaos.
Managing accounts receivable effectively is crucial for maintaining a healthy cash flow. A streamlined collections process ensures that payments are received on time, reducing outstanding invoices and minimizing financial risks. If your business struggles with late payments, it’s time to optimize your collections strategy.
TikTok has rolled out its AI-driven ad creation tool, Symphony Creative Studio, to marketers worldwide, offering brands an innovative way to craft video marketing content. The platform’s latest expansion includes a partnership with Getty Images, granting access to its vast library of licensed photos and videos. This collaboration enables advertisers to generate custom marketing clips, even featuring AI-created characters resembling real people, enhancing storytelling capabilities in ads.
Comedian and late-night television icon Conan O’Brien has been named the host of the 2025 Oscars, marking his debut as the master of ceremonies for Hollywood’s biggest night. The announcement was made by the Academy of Motion Picture Arts and Sciences, with the 97th Academy Awards set to take place on March 2, 2025, in Hollywood, California.
Pepsi’s latest campaign, “Undercover Cups,” brings its rivalry with Coca-Cola to a new level. In a series of videos, Pepsi agents surprise customers at major burger chains like McDonald’s, Burger King, and Wendy’s—all known Coke partners—by replacing their drinks with Pepsi.
President-elect Donald Trump has nominated Robert F. Kennedy Jr. as Secretary of Health and Human Services (HHS), marking a significant move in his incoming administration. In his announcement, Trump emphasized the need to address the influence of pharmaceutical companies and industrial food corporations, vowing that Kennedy will lead the charge to "Make America Great and Healthy Again." Trump described the appointment as a step toward transparency and gold-standard scientific research, aimed at tackling the nation’s chronic disease crisis.
President-elect Donald Trump has announced the formation of the Department of Government Efficiency (DOGE), appointing billionaire Elon Musk and entrepreneur Vivek Ramaswamy to lead the effort. Designed to overhaul federal bureaucracy, DOGE will focus on eliminating wasteful spending, reducing excessive regulations, and streamlining federal agencies. Trump described the initiative as “the Manhattan Project of our time,” underscoring its importance to his administration’s goal of delivering a smaller, more efficient government.
Why Emilia Pérez is the Oscars' Most Surprising Contender? Emilia Pérez blends crime, music, and transformation, making it a unique Oscar frontrunner.
The UGG Black Friday sale is here, with discounts up to 30% off on some of their best-loved styles, making it the perfect moment to replace those worn-out boots from last year.
The Distillery District Winter Village has kicked off its 2024 season, transforming this historic area into a holiday wonderland that you can visit from November to December through January 5, 2025.
Explore the new LeBron James Monopoly, a luxury edition from Nike and Hasbro celebrating his journey from Akron to NBA legend.
Country singer Megan Moroney will play a free concert at the Georgia Theater tomorrow, November 15, the night before the Georgia-Tennessee football game. Spotify is hosting the event, and tickets go first to Georgia and Tennessee students, plus Moroney’s biggest Spotify fans.
Burberry’s “Wrapped in Burberry” holiday campaign stars artist Slawn, Tallulah Christie, and Rivals actors David Tennant and Alex Hassell in cozy, festive portraits, celebrating family, tradition, and the brand’s iconic check.
WWE icon John Cena is officially embarking on his farewell tour, set to kick off in early 2025. The 16-time world champion, who revealed his retirement plans at Money in the Bank in July 2024, will make his first appearance on WWE’s Netflix debut of Monday Night Raw on January 6.
Macy’s Black Friday is packed with top deals across every category. Look for 50-70% off designer clothing from brands like Michael Kors and Calvin Klein, up to 75% off fine jewelry, and great savings on beauty products from MAC and Estée Lauder.
23andMe has announced it will lay off 40% of its workforce, impacting over 200 employees, and will close its therapeutics division to reduce costs.
The doughnut chain marked World Kindness Day by giving away free treats to spread some sweetness.
Lululemon fans, Black Friday is here early with deals up to 60% off on items like the Align leggings and Scuba hoodie.
Megan Fox and Machine Gun Kelly just introduced their future love child to the world! The actress, 38, announced the pregnancy on Instagram with a powerful photo of herself in a pool of black paint.
Meta recently decided to allow the U.S. military access to its AI model, Llama. Privacy concerns are growing among Meta’s users as they worry that their data could indirectly support military uses.
Zara has made waves during past Black Friday events with discounts of up to 40% on a range of items. This year, similar savings are expected and we sure think most of them will hit that 40% off mark. You can save on everything from winter coats and party dresses to staple knits and jeans, making it the perfect time to refresh your wardrobe without breaking the bank.
A recent bug in WhatsApp is affecting users with an unusual “green screen” issue, making it difficult to see images or videos shared in the app. This problem has impacted both Android and iOS users, sparking frustration among those who rely on WhatsApp for daily communication.
Taylor Swift's Toronto concert tickets are making headlines with prices reaching over C$5,000. As fans prepare for her six-show stop in November 2024, many are frustrated by the high costs, sparking conversations on ticket pricing and accessibility. Read more about the fan reactions and details on Taylor's Toronto dates.
For those seeking jewelry that lasts, Mejuri’s Black Friday sale provides a chance to get high-quality options at a better price.
Attention all star-wars lovers, Lucasfilm has announced a surprising new Star Wars trilogy. They also announced that Star Wars Rebels and X-Men producer Simon Kinberg on board as writer and producer.
Why consider a Nespresso machine? These machines are a coffee lover's dream and they are on sale this Black Friday. Early Black Friday deals on Nespresso machines are already rolling out across retailers like Amazon and Walmart.
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