Burberry’s Heartwarming Holiday Campaign Celebrates Warmth & Tradition

Burberry’s Heartwarming Holiday Campaign Celebrates Family & Tradition

Burberry’s holiday campaign, “Wrapped in Burberry,” brings a cozy, heartfelt twist to the season, capturing the magic of togetherness. Shot on the charming streets of Bloomsbury in London, the campaign celebrates couples, friends, and families all wrapped in the brand’s iconic check. It stars a delightful mix of real-life characters, from Nigerian-born artist Slawn, his partner Tallulah Christie, and their two children, to Drs. Herschel and Lilly Stoller from Nebraska, who have been loyal Burberry clients for over 20 years. Together, the campaign radiates warmth and connection, which is what we all need this holiday season.

Adding to the holiday charm, Burberry brought in Rivals co-stars and real-life friends David Tennant and Alex Hassell. Sporting the classic Burberry scarves and umbrellas, they embody the elegance and ease of British style. The campaign brings out Burberry’s heritage while feeling modern and inclusive, showing that the joy of gifting and celebrating with loved ones is at the heart of the holiday season.

Shop the "Wrapped in Burberry" collection by clicking here.

To make the experience even more special, Burberry has launched a virtual scarf try-on feature, letting customers explore its signature cashmere and alpaca wool scarves in over 50 colorways. Available online, in-store, and on mobile, this interactive tool brings Burberry’s luxury right to your fingertips, making holiday shopping a truly personalized experience. "Wrapped in Burberry" blends tradition with holiday spirit, making it the ideal holiday campaign for those looking to wrap up in warmth while still looking chic.

‍

‍