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Tesla Debuts a Redesigned Model Y in US, While Keeping the Older One Around

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Tesla Debuts a Redesigned Model Y in US, While Keeping the Older One Around

Tesla has introduced its “Launch Series” Model Y in the US, priced at $59,990 before any tax breaks. This new version features upgraded headlights, a bigger touchscreen in the back seat, improved sound insulation, and a special camera to boost driver-assist features. It also comes with an Acceleration Boost and Full Self-Driving (Supervised) built in.

In a surprising twist, Tesla is still selling the older Model Y at a slightly lower price. That means shoppers can pick the new design and extras or stick with the previous model if they want to spend a bit less. The revamped Model Y is set for delivery starting in March, while the older model is available right now.

Some believe these changes might help Tesla bounce back from a recent dip in brand image. By offering a fancier model at a premium and the classic version at a discount, Tesla hopes to attract both buyers hungry for the latest features and those who prefer a more budget-friendly option.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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