Tesla Slumps As European Sales Drop 40% In July
Published on
Updated on
- July 2025: Tesla registered 8,837 cars across the EU, EFTA, and UK, down 40% year over year.
- BYD registered 13,503 vehicles, up ~225%, marking its first monthly lead over Tesla in Europe.
- Several outlets note this is Tesla’s seventh straight monthly decline in the region.
- Stock reaction: Tesla slipped intraday after the data hit.
Tesla shares eased after fresh registration data showed a steep 40% year-over-year drop in July sales across Europe, with 8,837 vehicles registered in the EU, EFTA, and UK. The month also saw BYD log 13,503 registrations, a surge that put the Chinese brand ahead of Tesla in Europe for the first time.
The slide extends a multi-month downturn noted by market trackers, even as broader regional EV sales have continued to expand. Several summaries characterized July as Tesla’s seventh consecutive monthly decline, underscoring how competition and pricing dynamics are reshaping share in a key growth market.
Investors took notice, with the stock trading lower intraday following the releases. Attention now turns to late-summer promotions, pending model updates, and whether Tesla can stabilize European volumes as rivals scale up distribution and entry-price offerings.
Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.
This article may contain commission-based affiliate links. Learn more on our Privacy Policy page.
