Chinese Automaker Jetour Claims No. 1 Spot in Gulf Region with T-Series Off-Road SUVs
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Jetour has leapfrogged its rivals to become the best-selling Chinese auto brand in the Middle East, moving more than 20,000 vehicles between January and April across Saudi Arabia, the UAE, Iraq, Qatar and Kuwait. The Guangzhou-based company credits its rapid ascent to an aggressive localization playbook: beefier cooling systems for desert heat, roomier cabins for family road-trips, and drivetrain tweaks that shrug off sand and wadi tracks.
Anchoring that surge is the T-Series duo, a “1 + 1 > 2” matrix the brand says lets it straddle school-run asphalt and dune-bashing weekends in equal measure. The rugged-looking T2 now averages 3,000 units a month—tops among Chinese SUVs—thanks to an eight-speed automatic, hybrid i-DM option and ready-for-Instagram overlanding trims. Its sibling T1, globally launched in Saudi Arabia this February, adds a punchy 2.0-litre turbo, XWD all-wheel drive and exclusive colour packs that have dominated regional auto chatter.
Beyond product, Jetour has invested heavily in showrooms, after-sales hubs and local sponsorships to build trust fast. Executives call the Middle East milestone a springboard toward their bigger ambition: becoming “the world’s leading hybrid off-road brand.” With global sales of boxy adventure SUVs projected to keep climbing, Jetour’s tailored, lifestyle-first approach may prove a useful compass for Chinese automakers charting their own routes abroad.
