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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Lumen Law Group is a corporate law firm focused on transactions, financings, and strategic matters. The ask was clear: create a premium identity and a modern website that signal big firm expertise with boutique focus, make services easy to understand, and turn interest into booked strategy sessions.
Brand transformation and digital experience for a boutique corporate firm in New York and Los Angeles
Project Highlights
- Brand identity system built from a refined logo and wordmark, cohesive typography, a disciplined colour palette, and subtle textures that convey confidence and restraint. See our branding.
- Corporate collateral suite including business cards, stationery, investor and client deck templates, and presentation styles so every touchpoint feels unified.
- Custom website on a modern CMS with clean, readable web design and premium UI/UX patterns that guide visitors through services, team, and insights without friction.
- Conversion paths that fit legal buyers with clear calls to action such as Book a Strategy Session, plus concise contact options placed where decisions happen.
- Practice area framing and copy that explains corporate transactions, financing work, and strategic counsel in plain language while preserving precision.
- Location signal for NYC and LA with office details, market context, and structured contact routes for each city.
- Search foundations at launch: keyword aligned copy, structured page headings, internal links, schema markup for Organization and LegalService, and technical setup. Learn more about our SEO.
- Performance and accessibility tuned for fast mobile loads, strong contrast, large tap targets, and keyboard navigation.
- Analytics and measurement with GA4 and Search Console configured for strategy session clicks, form starts and completions, and key content engagement.
- Handover and governance with a short editor guide for style, imagery, disclaimers, and content cadence so quality stays consistent.
Challenges
Legal content can be dense, and many firm sites look the same. Lumen needed a distinct brand that reads premium without feeling cold, clear pages that show what the firm actually does, and a site that makes it easy to book time. The experience also had to reflect two markets, New York and Los Angeles, while staying fast and accessible.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We started by defining the brand voice and visual rules, then translated them into decks, templates, and web patterns that scale. The website was shaped around the path visitors take: scan services, learn who leads the work, and book a conversation. We wrote focused copy, placed CTAs where intent peaks, and added search and performance basics. The result is a calm, confident experience that feels premium without getting in the way.
Final Outcome & Why Brand Vision
Lumen now presents a cohesive brand and a clear, conversion minded site that reflects its standard of counsel. Prospects can understand services quickly, see the firm’s presence in NYC and LA, and book a strategy session with confidence. Our edge is practical craft: brand clarity tied to page structure, fast UX, and search fundamentals that support real conversations.
- Consultation requests up +72 % (Forms Tracking, 90 days)
- Organic traffic from business-law keywords up +130 % (Google Analytics, 3 months)
- Mobile LCP 2.6 s → 1.4 s p75; Performance 97 / 100 (PageSpeed Insights, launch month)
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(Updated on )
Lumen Law Group
Brand transformation and digital experience for a boutique corporate firm in New York and Los Angeles
Lumen Law Group is a corporate law firm focused on transactions, financings, and strategic matters. The ask was clear: create a premium identity and a modern website that signal big firm expertise with boutique focus, make services easy to understand, and turn interest into booked strategy sessions.
Brand transformation and digital experience for a boutique corporate firm in New York and Los Angeles
Project Summary
Brand Vision’s Impact
The impact we had on this project:
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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