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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Industry
Timeline
6 Weeks
Pharmacy.cloud operates as a fully licensed Canadian brick‑and‑mortar pharmacy reimagined for digital—offering convenient online ordering, fast shipping (e.g., XpressPost to major centres), and clinical support for minor ailments (hair loss, smoking cessation, allergy relief) without a paper prescription. Our mandate: make care pathways obvious, reduce friction on enrollment/checkout, and deliver a maintainable web system.
Brand Vision was tasked with designing a website that follows the UI/UX principles, providing accessibility and ease of navigation for its target audience.
Project Highlights
- Figma‑first design — modern UI with a separate mobile design, built for readability and trust at medical grade.
- Sitemap & IA strategy — task‑based journeys for patients (Browse → Treat → Enroll → Ship) and clear minor‑ailment entry points.
- Component library — reusable sections for Conditions, Treatments, Pricing, FAQs, and Compliance notes.
- Brand style guide — color, type scale, spacing, button system, and usage rules for consistent roll‑outs.
- Conversion paths — persistent but unobtrusive CTAs; short, stepwise forms; trust badges and policy surfacing.
- On‑page SEO — titles, headings, internal links, XML sitemap; GA4/Search Console instrumentation.
- Accessibility & performance — WCAG‑informed contrast/type; keyboard/focus patterns; image/asset optimization.
- QA & compliance touchpoints — terminology checks, consent copy, and shipping/fulfillment clarity.
- Handover & support — training call, governance checklist, and a 30‑day stabilization window.
Challenges
Healthcare journeys must balance speed with trust. The legacy flow buried what patients care about: what’s treated, how to start, how quickly medications arrive, and what’s required. We needed to streamline enrollment and checkout, keep clinical language accurate without jargon, and ensure mobile performance and accessibility for patients on the go.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs‑to‑be‑done for new and returning patients, then rebuilt navigation and page‑level hierarchy around those tasks. A component‑driven web design and focused UI/UX system improved wayfinding and confidence (clear steps, shipping expectations, pharmacist touchpoints). We aligned a concise branding style guide, implemented pragmatic SEO, and instrumented analytics for funnel visibility.
Final Outcome & Why Brand Vision
The refreshed experience makes Pharmacy.cloud easy to choose: faster pages, clearer minor‑ailment paths, and a streamlined Enroll → Checkout → Ship flow that sets expectations upfront. It’s accessible, performance‑tuned, and simple for the team to maintain. Brand Vision was the right partner because we pair enterprise‑grade craft with enablement—combining web design, UI/UX, precise branding, pragmatic SEO, and advisory‑first marketing consultation to deliver a durable healthcare site—not just a launch.
More from Project
Project Visuals & More
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The main focus was on creating a clean and inviting aesthetic, using a light blue color palette, clear "Gilroy" typography, and custom graphics to enhance the visual appeal. The primary blue (#00A0AB) used prominently across the site shows trust, calmness, and reliability, while dark blue (#002115) provides strong contrast for text, ensuring readability. Light blue (#D0EAF1) is used for backgrounds and subtle highlights, contributing to the clean and open feel of the site. Sparingly used secondary pink (#E83C79) draws attention to call-to-action buttons and important interactive elements, and white (#FFFFFF) dominates the background, enhancing the overall modern look.
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The overall design of Pharmacy.Cloud emphasizes user-centricity. Every element, from the layout to the interactive features, was designed with the user's needs in mind. The goal was to make the user journey as smooth and intuitive as possible. This means ensuring that users can easily access information, understand their options, and complete their tasks with minimal effort.
Key features implemented by Brand Vision include intuitive navigation, which ensures users can easily find the information they need. They also developed a personalized medication questionnaire that tailors the user experience based on individual health information and medication needs. Additionally, the streamlined checkout process, designed to be quick and easy, enhances the overall shopping experience.
Given the high volume of mobile users, Brand Vision ensured that Pharmacy.Cloud is fully responsive. The website adapts seamlessly to different screen sizes, providing a consistent and enjoyable user experience across desktops, tablets, and smartphones. Accessibility features are integrated to ensure that all users, including those with disabilities, can navigate and use the site effectively.
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To make the user experience more engaging, Brand Vision incorporated interactive elements such as dynamic transitions and hover effects. These features not only enhance the visual appeal of the site but also make it more interactive and enjoyable to use. By creating an engaging environment, the website encourages users to spend more time exploring and utilizing its features.
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By combining a clean and modern aesthetic with intuitive design elements, streamlined processes, mobile responsiveness, and a strong emphasis on privacy and trust, we were able to create a digital platform that meets the high standards of this pharmacy.
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Pharmacy.cloud
Licensed Canadian pharmacy, redesigned for speed, clarity, and confident enrollment
Pharmacy.cloud operates as a fully licensed Canadian brick‑and‑mortar pharmacy reimagined for digital—offering convenient online ordering, fast shipping (e.g., XpressPost to major centres), and clinical support for minor ailments (hair loss, smoking cessation, allergy relief) without a paper prescription. Our mandate: make care pathways obvious, reduce friction on enrollment/checkout, and deliver a maintainable web system.
Brand Vision was tasked with designing a website that follows the UI/UX principles, providing accessibility and ease of navigation for its target audience.
Services
Project Summary
Brand Vision created a modern and user-friendly website for Pharmacy.Cloud, featuring a clean design with a light blue palette and clear typography. The site includes intuitive navigation, a personalized medication questionnaire, and a streamlined checkout process. These elements guarantee a seamless, confidential, and accessible experience, in establishing Pharmacy.Cloud as a top pharmacy.
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Brand Vision’s Impact
The impact we had on this project:
Brand Vision's focus on the UI/UX design for Pharmacy.Cloud was to create a seamless and user-friendly experience that addresses the specific needs of an online pharmacy. The reasoning behind their UI/UX decisions was driven by the goals of enhancing accessibility, ensuring privacy, and providing a full and intuitive user journey from start to finish.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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