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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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AssetComet centralizes mechanical asset management across documentation, maintenance, safety, costs, and reporting in one cloud platform.
We set out to express that value with a clear, conversion ready website and a distinctive visual language the team can maintain over time.
Project Highlights
- Modern CMS and component library for scalable pages across industries, use cases, features, and resources, built to our web design and UI/UX standards.
- Task based IA aligned to buyer and operator journeys: what it does → who it is for → proof → request a demo.
- Product storytelling that explains scheduling, safety compliance, cost tracking, and reporting with concise modules and progressive disclosure.
- Motion and micro interactions to show workflows, guide attention, and support a confident, tech forward feel.
- Launch SEO, analytics, and chat with clean metadata, headings, XML sitemap, GA4 and Search Console instrumentation, plus an embedded chat path. Learn more about our SEO.
- Performance and accessibility improvements including responsive layouts, image optimization, and QA across devices and browsers.
- Editor enablement with training and practical docs so updates do not require a developer.
- Visual identity support for color system, typography, iconography, and style guide conventions to keep the interface cohesive. See our branding.
Challenges
AssetComet serves multiple industries with different priorities. The platform spans scheduling, compliance, ownership costs, and reporting, so the site needed to make the product clear in under a minute while still offering depth for evaluators. Differentiation from generic tools, strong mobile performance, and a low lift editing workflow were also essential.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped core tasks. Learn, validate, contact and rebuilt navigation and page structures to answer them quickly. A component system standardizes how features, industries, use cases, and proof are presented, while motion cues add clarity without bloat. We put in place practical foundations: on page SEO, analytics, responsive QA, and a short training so the team can publish with confidence.
Final Outcome & Why Brand Vision
The result is a fast, product-forward site that shows what AssetComet does, who it serves, and why it is different, with direct paths to Request a Demo and less friction for non-technical editors. We paired product-first UI/UX, structured web design, and launch-ready SEO, then trained the team so momentum continues.
- Beta sign-ups up +80 %
- Session duration up +55 %
- Website performance score 96 / 100
- Conversion flow simplified across all devices
More from Project
Project Visuals & More
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Built on Webflow with custom animations, AssetComet’s new website delivers a dynamic and engaging user experience. Brand Vision restructured the site’s architecture to ensure a seamless flow of information, making navigation intuitive for users. We implemented a modular design system that adapts to various content types, providing flexibility for future updates while maintaining a polished and cohesive aesthetic. The UI/UX focuses on clarity and ease of use, ensuring that visitors can effortlessly explore the platform across all devices.
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In addition to design, we developed strategic, SEO-driven content to position AssetComet for long-term growth. Through in-depth keyword research and optimized copywriting, we crafted clear, engaging, and industry-relevant content that enhances search visibility. Our approach ensures that AssetComet ranks effectively for key terms in asset management while delivering valuable insights to its audience, driving both organic traffic and user engagement.
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Beyond the digital experience, Brand Vision designed a full suite of marketing collateral to ensure brand consistency across all touchpoints. From pitch decks and business cards to social media assets and investor presentations, every piece was carefully crafted to align with AssetComet’s new visual identity. We maintained a cohesive design language, incorporating the brand’s modern color palette, typography, and custom graphic elements. This holistic approach reinforces AssetComet’s professionalism and innovation, creating a seamless brand experience whether online or in print.
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AssetComet
Complex asset operations, made clear - product first site and bold visual system.
AssetComet centralizes mechanical asset management across documentation, maintenance, safety, costs, and reporting in one cloud platform.
We set out to express that value with a clear, conversion ready website and a distinctive visual language the team can maintain over time.
Services
Project Summary
Brand Vision focused on crafting a strong and cohesive brand identity for AssetComet, a dynamic SaaS startup. The project included developing a modern visual identity, a refined color palette, and custom web design that enhances user experience. Through strategic branding and intuitive design, we positioned AssetComet as an innovative leader in asset management technology.
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Brand Vision’s Impact
The impact we had on this project:
Brand Vision developed a modern visual identity, designed custom graphic elements, and enhanced AssetComet’s UI/UX to improve user engagement and streamline navigation. Our focus on intuitive design and responsiveness ensured a seamless experience across all devices, positioning AssetComet as a cutting-edge SaaS solution in asset management.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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