Latest Marketing Articles

TIFF 2023: All The Latest From The Celebration of Cinema, Stars, and the Future of Film.

The Toronto International Film Festival (TIFF) has returned, and film lovers from all over the world are once again excitedly looking forward to this incredible celebration of cinema. The TIFF is known worldwide for its prestige and influence.

• Entertainment

Celebrities & Brands: Kanye West

Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.

• Entertainment

Bumble Dating App's Branding: A Case Study in Empowerment and Innovation

Bumble has managed to stand out in the crowded online dating market thanks to its distinctive branding. In a space where numerous platforms are competing for users' attention, Bumble has found a way to set itself apart.

• Entertainment

Celebrities on a Venture: Exploring their Passion Projects - Kylie Jenner

Kylie Jenner is one of the most recognizable faces in the world, and her name is a household brand. Kylie, the youngest Kardashian-Jenner sister, has gone from being seen as a reality TV star to a business magnate with a diverse portfolio of businesses

• Marketing

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

• Marketing

Marketing Victories and Defeats of the Week: Navigating The Highs and Lows

The world of marketing is a constant whirlwind of innovation, creativity, and strategic manoeuvring. Every week, brands experience both soaring successes and challenging setbacks that reflect the dynamic nature of the industry.

• Marketing

Apple's September iPhone Event: What To Expect From A Tech Giant

Apple’s next big product launch is nearly here. The biggest player in the tech business has declared the beginning of what promises to be a very eventful fall.

• Marketing

10 Ways To Make Your Real Estate Website Stand Out From The Rest in 2023.

In the world of real estate, having a carefully designed website isn't just a nice-to-have anymore – it's crucial. Think of it as the first handshake, the opening conversation that sets the tone for your client relationships.

• Marketing

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

The Magic of Canadian National Exhibition (CNE) Marketing

A cultural phenomenon that has captivated Canadians for generations, Toronto's Canadian National Exhibition (CNE) is more than just an annual event. The CNE's marketing team puts in a lot of effort behind the scenes to draw crowds despite the thrilling rides, mouthwatering food options, and entertaining performances.

• Marketing

Jell-O Rebrands For The First Time In 10 Years For Gen Z

Jell-O has been delighting generations with its jiggly and colourful desserts for over 100 years. A beloved American classic, this playful treat has brought joy to countless family gatherings, birthdays, and sweet moments. However, as times change and consumer preferences evolve, even the most iconic brands need a makeover to stay relevant in today's fast-paced world.

• Marketing

Prada Launches a NEW Skin-Care and Make-up Line This August.

Luxury fashion enthusiasts around the world have a reason to rejoice as the iconic Italian fashion house, Prada, ventures into uncharted territory with its latest launch – Prada Beauty.

• Marketing

Breaking Barriers: Fenty Beauty's Marketing Strategy

Fenty Beauty, the brainchild of global superstar Rihanna, stormed the beauty industry in 2017, revolutionizing the way cosmetics are marketed and sold.

• Marketing

Popeyes Joins the Girl Dinner Trend with New Combo Meal

In recent years, TikTok has become a platform for sharing not only dance routines and music trends but also culinary innovations and dining trends. One such movement that has taken the internet by storm is the "girl dinner" trend.

• Marketing

Samsungs 2023 Summer Event Unpacked

The anticipation leading up to Samsung's annual Unpacked event is always palpable, and this year's summer edition did not disappoint. Held in Seoul, Korea, Samsung unveiled a dazzling array of new products that once again pushed the boundaries of innovation.

Introducing MIX6IX: Crafting Unforgettable Cocktail Experiences in the Greater Toronto Area!

Are you seeking an extraordinary cocktail experience for your next event? Look no further than MIX6IX, a leading bartending company with a passionate and energetic team of hospitality professionals dedicated to making your special occasions truly unforgettable.

• Marketing

The Marketing Behind a Cinematic Masterpiece: Oppenheimer and the Impact of Barbenheimer

Welcome to the captivating realm of cinema, where incredible stories come alive and marketing magic sets the stage for unforgettable experiences. Today, we're diving deep into the thrilling world of "Oppenheimer," a mesmerizing historical drama directed by the visionary Christopher Nolan.

• Marketing

Veld Music Festival's Marketing Strategy: Where Music Meets Branding

Veld Music Festival, an electrifying annual electronic dance music extravaganza held in Toronto, has not only captured the hearts of music enthusiasts but also the attention of marketers seeking to make a significant impact.

• Marketing

Heinz's Incredible Marketing Strategy to Fight Ketchup Fraud

Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.

• Marketing

Top 5 Game-Changing Marketing Campaigns of 2023

The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.

• Marketing

Prime Day Marketing Strategies that Make Amazon Shine Year After Year

Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.

• Entertainment

DoorDash’s Transformative Rebrand - Elevating the Food Delivery Experience

In a world that's as dynamic and fast-paced as a food delivery scooter zipping through bustling streets, DoorDash has positioned itself as the undisputed champion of the fiercely competitive food delivery service market.

• Entertainment

New Coca-Cola Flavour Tastes Like Leveling up - League of Legends and Coca-Cola Partnership

Within the vast array of Coca-Cola's flavor variations, such as vanilla, cherry, and zesty lime, emerges an extraordinary concoction specifically designed to captivate gamers' taste buds – Coca-Cola Ultimate Zero Sugar.

• Educational

Subway Ad-Vantage: Revolutionizing Brand Reach and Impact on the New York City Subway

In recent years, the Metropolitan Transportation Authority (MTA) in New York City has been at the forefront of digital advertising, providing a platform for digitally native startups like Casper and Hims to gain widespread recognition.