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Latest Marketing Articles

Best Vancouver Events in Spring 2025

From April events in Vancouver that herald the blooming of cherry blossoms to May events in Vancouver that highlight running marathons and food festivals, Spring events in Vancouver promises something for everyone.

Best Miami Events in Spring 2025

Discover the best Miami spring events, from cultural festivals and concerts to world-class sports and family fairs. Embrace the Magic City’s vibrant April–May lineup.

Best Chicago Events in Spring 2025

Explore top spring events in Chicago, from St. Patrick’s festivities and sports matchups to music fests and art shows. Discover the best ways to embrace spring in the Windy City.

Best Los Angeles Events in March 2025

Explore these Los Angeles events in March, as there’s never a shortage of excitement, creativity, and variety. This is your definitive guide to some of the most thrilling Los Angeles March events that promise to make 2025 a year to remember.

How to Market Your Products On Etsy In 2024 + SEO Tips

While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.

5 min read

A Thorough Analysis of Wendy's Marketing Strategy in 2024

Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.

6 min read

How Fantuan Took Over Toronto’s Food Delivery Market

Fantuan has emerged as a significant player, particularly in the realm of Asian cuisine. Established in Vancouver, Canada, in 2014, Fantuan has grown from a local startup to a global Asian food delivery and lifestyle service platform operating in over 60 cities across the United States,

2 min read

Everything You Need To Know About Sony’s Marketing Strategy

Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.

8 min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

8 min read

Marketing Strategies Lady Gaga Used to Rebrand Haus Labs

Haus Labs, founded by international superstar Lady Gaga, is shaking up the beauty industry and changing the way people think about what it means to be beautiful. Since its 2019 launch, the cosmetics line has come to represent inclusivity, creativity, and avant-garde makeup.

9 min read

Marketing Luxury Brands Authentically To A Wider Audience

Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.

6 min read

How Influencers Made Stanley The Global Water Cup Icon

Stanley, a brand with over a century of history, has undergone a remarkable transformation. Traditionally known for creating products designed for outdoor enthusiasts, it has now become a cultural phenomenon and a coveted status symbol, not just in the United States but across the globe.

5 min read

Can Swearing Ever Be Good For Your Marketing Strategy?

From gritty dramas to comedic sketches, explicit language has become a tool for expression and relatability. Social media, in particular, has witnessed an explosion of uncensored language, with influencers and users alike adopting a more authentic and unfiltered communication style to relate to viewers who are tired of seeing the same polished aesthetic.

8 min read

The Impact of Marketing on the Burj Khalifa

The Burj Khalifa stands as an architectural marvel, piercing the Dubai skyline at a staggering height that has earned it global recognition. This soaring structure is not merely a symbol of engineering excellence but has transcended into a symbol of prestige and luxury.

10 min read

Planet Fitness’s Marketing Strategies That Placed Them On The Fitness Map

Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone."

8 min read

Mean Girls 2024 Movie Marketing Review: Is Hollywood Shy to Market Musicals?

As "Mean Girls (2024)" hits the big screen, it carries the weight of being both a sequel to the 2004 teen comedy classic and an adaptation of the popular Broadway musical. With Tina Fey, the mastermind behind the original screenplay, penning this new installment, fans are wondering if it can manage to both honour the series' storied past and embrace its contemporary spirit.

6 min read

The Biggest Movie Marketing Campaigns of All Time

Whether you’re interested in lavish budgets, digital illusions, or the latest viral sensations, these viral movie campaigns shook the world and changed movie marketing forever. Today, we delve into some of history’s best movie campaigns and how they reshaped our understanding of what a film release can be.

7 min read

NikeSKIMS: Revolutionizing Women’s Activewear

The recently announced NikeSKIMS Brand is creating enormous buzz throughout the fashion and sportswear industries, merging two powerhouse names—Nike and SKIMS—into a single line that promises a fresh take on female-focused athletic performance. Today, we dive into how this partnership emerged, why it matters, and what we can look forward to in the coming months.

2 min read

​​The Top Branding Trends of 2025: Creative Branding Ideas That Stand Out in A Commercialized World

Whether you’re researching branding trends and ideas in 2025 for future campaigns or scouting the best branding ideas that resonate with today’s consumers, these ideas will surely help you stand out. Let's dive in and you will learn that the emphasis remains on forging authentic connections—a principle that’s guided branding for decades, yet feels especially vital in our digital-saturated era.

6 min read

The Biggest Celebrity Brand Partnerships in History: The Most Iconic Collaborations of All Time

Today, we count down ten of the best celebrity brand partnerships ever, these partnerships are more than just making money, they are about being iconic and going viral amongst the hard-to-impress crowds, especially in today's times. The most iconic moments that turned TV commercials into cultural phenomena and catwalks into legendary spectacles are laid out for you!

5 min read

The Best Online Marketing Courses: Learn Everything You Need for 2025

By enrolling in one of the best online marketing courses, you’ll stay ahead of the curve, learning everything from fundamental concepts of SEO to advanced lead-generation strategies on social channels. Today, we’ve curated ten stand-out marketing online courses: each offering unique benefits, formats, and areas of specialization.

6 min read

Most Important Things to Check Before Hiring a Web Design Agency: Helping You Choose Correctly

From verifying portfolios and SEO must-haves to confirming in-house teams and clarifying rates, each step is essential to avoid costly surprises. By applying these insights, you’ll gain clarity on how to match your brand identity and project scope with the right partner’s capabilities. Let's dive into the things you must add to your checklist before hiring a web design agency.

8 min read
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