Celebrity partnerships were everywhere in 2025, but they did not all follow the same model. Some were ambassador deals, some were co-branded products, and others were celebrity-founded launches. This post revisits 19 examples with the benefit of hindsight, correcting dates and partnership structures where the original February 2025 draft was too early to know the outcome. For context, see Brand Vision’s 2025 marketing trends, brand strategy work, and historical overview of iconic celebrity brand partnerships. A retail collaboration guide offers another view of partnership structures.
19 Celebrity Brand Collaborations and Launches From 2025
1. Sabrina Carpenter x Dunkin’
Dunkin’ entered 2025 with Sabrina’s Brown Sugar Shakin’ Espresso, launched December 31, 2024 with the “Shake That Ess’” campaign. The partnership continued during 2025 with additional Sabrina-led drinks. For food and beverage marketing, the lesson is how an existing cultural association can shape product naming, creative, and repeat launches.
2. Amelia Dimoldenberg x Bumble
Bumble began 2025 with Amelia Dimoldenberg in an editorial campaign built around her “Golden Rules of Dating” and other short-form content. Campaign coverage described it as the first in a year-long series of celebrity profiles. The fit came from using her established awkward-dating persona rather than a conventional spokesperson script.
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3. Kim Kardashian, SKIMS x NikeSKIMS
Nike and SKIMS announced NikeSKIMS on February 18, 2025 as a new women’s brand combining Nike performance expertise with SKIMS’ approach to fit and form. The planned spring debut moved later: the first collection launched September 26, 2025, with 58 silhouettes across seven collections.
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4. Megan Thee Stallion Launches Chicas Divertidas
This is better described as a celebrity-founded brand than a conventional partnership. Megan Thee Stallion created Chicas Divertidas and launched the tequila in February 2025 around her 30th birthday. She explicitly distinguished the project from serving as a liquor ambassador, making ownership the important difference.
5. Issa Rae x Stuart Weitzman
Issa Rae returned as Stuart Weitzman’s global ambassador for Spring 2025 and helped introduce the brand’s first sunglasses collection. The “Modern Mogul” campaign paired eyewear and footwear with scenes built around Rae’s work life and humor. It extended a relationship that had begun in 2024.
6. Eiza González x David Yurman
David Yurman featured global brand ambassador Eiza González in its 2025 Sculpted Cable campaign. The March campaign centered the house’s Cable design language and later expanded into additional seasonal work, showing how an ambassador can provide continuity across collections.
7. Dua Lipa x YSL Beauty
Dua Lipa continued her YSL Beauty relationship in 2025 through Make Me Blush creative. YSL’s Make Me Blush campaign features her directly, connecting a recognizable music persona with vivid color and fashion-led beauty imagery. It extends an existing ambassador relationship rather than a one-time launch deal.
8. Zendaya x Louis Vuitton
Zendaya was not a new Louis Vuitton ambassador in 2025. The house introduced her in 2023, and her 2025 work included the Louis Vuitton x Murakami re-edition. The campaign connected a current ambassador with an archival collaboration, using celebrity continuity to reactivate brand history.
9. SKIMS x ROSÉ
ROSÉ became the face of SKIMS’ 2025 Valentine’s campaign, modeling lingerie, sleepwear, and Valentine-themed pieces. Vogue’s January 2025 interview confirms the campaign. It was a campaign partnership rather than a co-designed product line, an important distinction when comparing celebrity collaborations.
10. Olivia Rodrigo x Lancôme
Olivia Rodrigo entered 2025 as Lancôme’s newest global brand ambassador after the appointment was announced in November 2024. Lancôme’s ambassador page documents the relationship, while 2025 activations included Idôle-focused content and events. The consumer-brand fit also makes this a useful B2C marketing example.
11. Venus Williams x Dior Beauty
Venus Williams appeared as a Dior Capture ambassador in the brand’s 2025 skincare work. Dior’s Capture campaign page lists Williams among the line’s ambassadors. The collaboration broadens the athlete-endorsement model beyond sport and apparel into luxury skincare.
12. Post Malone x OREO
OREO and Post Malone launched a limited-edition cookie in early 2025 with swirled crème, two different wafers, and nine artist-inspired embossments. The January announcement framed the product around his “taste twists,” showing a partnership that influenced the product rather than only campaign imagery.
13. Coleen Rooney x Applied Nutrition
Coleen Rooney’s Applied Nutrition relationship began in early 2024, but became more visible in 2025 when a five-product wellness range reached wider retail distribution. Applied Nutrition reported that the range was entering 500 Holland & Barrett stores. The 2025 story is product expansion within an existing partnership.
14. Nicola Coughlan x Neutrogena
Neutrogena UK & Ireland announced Nicola Coughlan as a 2025 partner and built the “Main Character Energy” campaign around her skincare persona. March campaign coverage describes a multi-format asset suite across online, print, social, and out-of-home media.
15. Beyoncé x Levi’s REIIMAGINE
Beyoncé and Levi’s launched REIIMAGINE in September 2024, then expanded it through 2025. The “Pool Hall” chapter, “Refrigerator,” limited-edition tees, and later denim collection turned the relationship into a sequence rather than one ad. It is a strong example of using brand heritage as material for reinvention.
16. Beyoncé x SirDavis
SirDavis was not a new 2025 launch. Moët Hennessy and Beyoncé announced the joint venture in August 2024, with retail availability beginning that September. Its continued presence in 2025 makes it relevant to the year’s celebrity-brand landscape, but the launch belongs to 2024.
17. Stray Kids’ I.N x Bottega Veneta
Bottega Veneta named Stray Kids member I.N a brand ambassador in January 2025. The January 23 announcement emphasized craftsmanship and self-expression. The appointment also reflects the role of K-pop fandom in global entertainment marketing.
18. Ariana Grande x Swarovski
Ariana Grande and Swarovski released their first creative capsule collaboration in January 2025 after Grande had already become a global brand ambassador. The 16-piece collection used crystals, pearls, heart motifs, and music references. The key distinction is that 2025 marked the co-designed capsule, not the start of the ambassador relationship.
19. Shu Qi x Estée Lauder
Estée Lauder named Shu Qi its global skincare spokesperson in January 2025. Vogue China’s brand-news announcement tied her role to the Re-Nutriv skincare franchise, while Estée Lauder’s January 2025 corporate release also listed Shu Qi among its global talent.
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What 2025 Celebrity Partnerships Actually Showed
The strongest examples used one of several structures: a recurring ambassador relationship, a co-created product, a seasonal campaign, or a celebrity-founded brand. A 2025 collaboration roundup captures the wider appetite for these deals, while Brand Vision’s fashion collaboration guide covers that category in more depth.
For companies planning a partnership, branding should define the fit before talent is selected, and a marketing consultation can clarify audience and activation requirements. Brands planning a U.S. rollout can also compare support from a marketing agency in the United States. None of the examples above imply work by Brand Vision for the featured celebrities or brands.
