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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Industry
Timeline
14 Weeks
Rothman is a real estate investment firm focused on acquiring, developing, and managing income‑producing multi‑family, commercial, and mixed‑use assets. The website needed to communicate strategy, track record, and partnership pathways with clarity—so investors and stakeholders can evaluate quickly and act with confidence.
Successfully created Rothman's brand, aligning their visual identity with their strategic goals and enhancing their market presence.
Project Highlights
- Modern CMS build (Webflow/WordPress) — responsive, secure, and fast; separate mobile design for handheld scanning.
- Sitemap & IA strategy — task‑based journeys for Investors, Tenants/Communities, and Partners (brokers, lenders, JV).
- Component‑driven web design + UI/UX — consistent page patterns, section library, and editing guardrails.
- Property & case CMS — collections for Properties, Markets, Case Studies, and Team; standardized metrics blocks (NOI, occupancy, IRR, timeline).
- Investor relations — clear pages for Strategy, Criteria, Process, and FAQs; optional data‑room/teaser structure.
- Conversion paths — persistent, unobtrusive CTAs (Request Info / Start a Conversation) surfaced on high‑intent pages.
- On‑page SEO — metadata, headings, internal links, XML sitemap; GA4/Search Console instrumentation.
- Performance & accessibility — WCAG‑informed color/contrast, focus states, keyboard nav; image optimization and caching.
- Map & location modules — market highlights, property pins, and proximity narratives.
- Copy support — plain‑English microcopy that communicates risk posture and governance without over‑promising.
- Training & enablement — live CMS workshop, short how‑to videos, and a governance checklist for ongoing updates.
- QA & stabilization — cross‑device testing and a 30‑day post‑launch support window.
- PDF attachments — downloadable property sheets with detailed floor plans included per listing.
Challenges
Real‑estate investment sites often bury what investors need most: strategy fit, selection criteria, track record, and the rhythm of execution. Rothman needed to differentiate from generic “leasing” or broker websites, present a consistent thesis across asset classes, make IR pathways obvious, and keep the platform light enough for the team to operate without day‑to‑day developers—while upholding accessibility and performance.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs‑to‑be‑done for LPs, co‑GP/JV partners, brokers, and community stakeholders, then rebuilt the information architecture around those tasks. A component‑driven web design system and focused UI/UX patterns improved scanability, credibility, and funnel clarity. We defined CMS collections for Properties, Markets, and Case Studies, implemented pragmatic SEO, and instrumented analytics. Light branding polish aligned visuals across pages. Finally, we delivered enablement—training, documentation, and governance—so updates (new assets, case snapshots, team changes) publish in minutes. Advisory‑first marketing consultation supported roadmap decisions and IR content planning.
Final Outcome & Why Brand Vision
Rothman’s site now tells a concise, credible story: clear strategy and criteria, standardized property and case pages, faster paths to Request Info, and a CMS the team enjoys using. Brand Vision was the right partner because we pair enterprise‑grade craft with enablement—combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable system—not just a launch.
More from Project
Project Visuals & More
The sleek and sophisticated new logo embodies Rothman’s commitment to quality and its global reach, while maintaining a local touch. The selected color palette of deep blues and crisp whites conveys professionalism, reliability, and transparency. Additionally, the typography, featuring Clash Display Variable and PP Neue Montreal TT, adds a contemporary yet classic feel to the brand, ensuring readability and consistency across all mediums.
Given the nature of Rothman’s business, where property listings are constantly changing, Brand Vision implemented a custom CMS within Webflow. This system allows Rothman’s team to easily manage and update listings, keeping the website current without requiring advanced technical skills. The CMS was tailored to Rothman’s specific needs, ensuring that updating content is as straightforward and efficient as possible.
The website was designed and optimized to offer a seamless experience across all devices. Whether the viewers are viewing the site on a desktop, tablet, or mobile, the site delivers a consistent and engaging user experience, as its important for keeping visitors and converting them into clients.
Brand Vision extended the new visual identity across all brand collaterals. Business cards, brochures, and listing signage were designed with a consistent and professional look, ensuring that every touchpoint with the client’s brand communicates the same message of excellence and attention to detail.
Business cards were designed to be sleek and elegant, featuring the deep blue and crisp white color palette that reflects the company’s values of professionalism and reliability.
Listing signage was created with a focus on visibility and branding, making sure that Rothman’s properties stood out in the competitive real estate market.
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Rothman Real Estate
Real estate investing, clarified for partners — trust‑first UX, faster leads, maintainable ops
Rothman is a real estate investment firm focused on acquiring, developing, and managing income‑producing multi‑family, commercial, and mixed‑use assets. The website needed to communicate strategy, track record, and partnership pathways with clarity—so investors and stakeholders can evaluate quickly and act with confidence.
Successfully created Rothman's brand, aligning their visual identity with their strategic goals and enhancing their market presence.
Services
Project Summary
Brand Vision partnered with Rothman Real Estate to create a thorough brand identity, including a new logo, colour palette, typography, and brand collaterals such as business cards, brochures, and listing signages.
Brand Vision’s Impact
The impact we had on this project:
Brand Vision designed and developed a user-friendly website on Webflow, incorporating a custom CMS (content management system) to allow Rothman to easily update their constantly changing property listings.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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