Stories, Thoughts
and Reflection

Peloton Rebranding: How the Brand Moved Beyond the Bike

Peloton's 2023 rebrand moved the company beyond its connected bike toward app-based, equipment-agnostic fitness. See how its positioning, visual identity, membership strategy, and commercial expansion evolved through 2026.

Kim Kardashian Branding: How SKIMS Became the Center of Her Business Portfolio

Trace Kim Kardashian's business portfolio from DASH and KKW Beauty to SKIMS, NikeSKIMS, SKKN, and SKKY, with lessons in brand extensions, naming, distribution, and audience fit.

Selena Gomez Branding: Rare Beauty, Wondermind, and Her Business Portfolio

Selena Gomez has extended her public brand into Rare Beauty, Wondermind, Serendipity, production, music, and partnerships. See how purpose, audience fit, and credibility connect the portfolio.

Kanye West Branding: Yeezy, DONDA, and the Business of a Personal Brand

Kanye West, now legally Ye, built ventures across Yeezy, DONDA, music, food, and design. See what the portfolio shows about personal branding, extensions, and risk.

Bumble Branding Strategy: How the Dating App Built Its Identity

Bumble built a distinctive dating brand through a women-centered launch, purpose-led campaigns, visual identity, and evolving product design. See how its branding has changed.

Red Bull Marketing Strategy: Campaigns That Built the Brand

Red Bull's marketing strategy turns sponsorships, events, films, social content, and a consistent brand promise into a media system. See how Stratos, F1, Flugtag, and more build lasting demand.

Jell-O Rebrand: How the 2023 Logo and Packaging Refresh Modernized the Brand

See how Jell-O's 2023 rebrand updated its logo, packaging, and product imagery while preserving the playful identity consumers already knew.

Real Estate Branding: Strategies for Developers, Agents, and Brokerages

Learn how real estate developers, pre-construction firms, agents, and brokerages can build stronger brands through positioning, visual identity, websites, local SEO, collateral, and consistent client experiences.

Fenty Beauty Marketing Strategy: How Inclusivity Changed Beauty

Explore Fenty Beauty’s marketing strategy, from its 40-shade launch and inclusive positioning to social media, retail distribution, creator marketing, and its mobile shade finder.

Veld Music Festival's Marketing Strategy: Where Music Meets Branding

Veld Music Festival, an electrifying annual electronic dance music extravaganza held in Toronto, has not only captured the hearts of music enthusiasts but also the attention of marketers seeking to make a significant impact.

Oppenheimer Marketing: How Barbenheimer and IMAX Amplified the Release

Explore Oppenheimer's 2023 movie marketing, from trailers, Nolan's IMAX 70mm positioning and campaign visuals to the fan-created Barbenheimer phenomenon.

Heinz's "Label of Truth" Campaign: How Packaging Fought Ketchup Fraud

See how Heinz's 2023 "Label of Truth" campaign used a Pantone-matched label and Instagram verification to help diners identify authentic ketchup in Turkey.

Standout Marketing Campaigns and Brand Collaborations from 2023

Explore standout marketing campaigns and brand collaborations from 2023, with lessons in audience research, creative execution, partnerships, social media, and emerging technology.

FIFA Women’s World Cup 2023 Marketing: The Strategy Behind Beyond Greatness

Explore the FIFA Women’s World Cup 2023 marketing strategy, from Beyond Greatness and sponsor partnerships to digital engagement, social causes, and tournament legacy.

SEO Success: 4 Strategies and How to Measure Results

Build SEO success with four practical strategies for structure, keywords, content, and technical health, then measure qualified traffic, enquiries, and sales.

Lollapalooza Marketing Strategy: How the Festival Builds a Year-Round Brand

Explore how Lollapalooza markets its Chicago festival through social content, creator partnerships, email, community programs, experiential design, and year-round brand building.

Pepsi’s 2023 Logo Redesign: Why the Brand Looked Back to Move Forward

A closer look at Pepsi’s 2023 logo redesign, including the return of the wordmark inside the globe, its electric blue and black palette, the Pepsi pulse, and lessons in brand heritage.

Duolingo’s TikTok Strategy: How Duo Shaped the Brand’s Social Voice

Explore Duolingo’s TikTok strategy, from Duo’s meme-driven brand voice and visual consistency to product-led growth, community engagement, and lessons for social media marketing.