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May 8, 2024
(Updated on
Oct 13, 2023

Celebrities & Brands: Kim Kardashian

Edition 4: Kim Kardashian: A Business Mogul Beyond Reality TV

Kim Kardashian, a well-known figure in reality television and a highly recognized celebrity, has managed to effectively expand her brand into the realm of business. In addition to her television appearances, she has achieved notable success as a businesswoman. She has been involved in a wide range of industries, demonstrating her talent for entrepreneurship and ability to create thriving brands. In this article, we will delve deeper into the various businesses that Kim Kardashian owns.

Kim k met gala versace
Image Credit: vogue.com


Kim Kardashian had a big impact on the fashion industry in 2019 when she launched SKIMS, a brand that aimed to change how women think about and wear undergarments. SKIMS offers shapewear and loungewear, and it has made quite a splash in the industry. SKIMS wasn't just a business venture for Kim Kardashian; it was a project she was truly passionate about. She wanted to empower women and promote body positivity through it.

Inclusivity and diversity are important aspects to consider in various contexts. They involve creating an environment that welcomes and values people from different backgrounds, experiences, and perspectives. By embracing inclusivity, SKIMS stands out from traditional shapewear brands because it places a strong emphasis on inclusivity. Kim Kardashian understood that women are diverse in terms of their body shapes, sizes, and skin tones. This led her to ensure that SKIMS, her brand, would embrace and represent this diversity. SKIMS has always made sure to offer a diverse range of sizes, starting from XXS to 4X. This way, women of all body types can easily find comfortable and flattering options.

skims and vs models
Image Credit: people.com

The brand made sure to be inclusive in its approach, even when it came to choosing colours. They created a diverse range of shades that would complement various skin tones. This commitment to diversity deeply moved consumers, who frequently felt unappreciated by the fashion industry.

SKIMS wasn't only focused on enhancing women's appearance but also aimed to boost their confidence and overall well-being. Kim Kardashian and her team were very careful when it came to choosing the fabrics and designing each piece. They wanted to make sure that everything was comfortable and functional. The shapewear was created to help women feel comfortable and confident in their bodies by smoothing and sculpting them without feeling restrictive. It allows women to embrace their natural shape and move with confidence.

The marketing strategy of SKIMS was crucial in helping it quickly become well-known. Kim used her large number of social media followers to generate excitement and anticipation for the brand. She cleverly posted previews and behind-the-scenes looks at the design process, getting her fans and followers excited. Not only did Kim get promoted personally, but SKIMS also made sure to include a wide range of models in their campaigns. They featured women from different backgrounds, ages, and body types. This approach not only showed the brand's dedication to inclusivity but also made it relatable to a large group of people.

In addition, SKIMS decided to sell their products directly to consumers by exclusively using their website. By adopting this approach, the brand was able to retain control over its message and ensure a consistent customer experience. Additionally, it enabled the brand to promptly address customer feedback and meet their demands.

kim k in skims bodysuit
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Working with other celebrities and influencers also played a significant role in boosting the visibility of SKIMS. The brand was able to reach new audiences and markets through these strategic partnerships, all while showing its dedication to diversity and empowerment.

The cultural impact is significant. SKIMS didn't just stay a fashion brand; they became a huge part of our culture. Popular magazines featured its products, A-list celebrities wore them, and mainstream media discussed them. SKIMS became more than just a fashion brand; it became a powerful symbol of body positivity and self-confidence.


Kim Kardashian, along with her sisters Kourtney and Khloé, decided to start a boutique clothing store called Dash together. The three of them decided to open several Dash locations in well-known cities such as Los Angeles, Miami, and New York. Their fashion boutique gained attention quickly and became an important part of their reality TV show, "Keeping Up with the Kardashians." The cameras would frequently follow the sisters as they ran the stores, talked to customers, and carefully chose the fashion items, giving viewers a glimpse into their entrepreneurial journey.

kardashians dash store
Image Credit: racked.com

Dash's appearance on the reality show not only displayed the Kardashian sisters' fashion sense but also emphasized their relationship as business partners. Their exposure was pivotal in establishing them as cultural icons and propelling them to even greater levels of fame. Fans were excited to visit the stores and shop the Kardashian-curated styles, hoping to get a taste of the sisters' glamorous lifestyle.

Although Dash had its time in the limelight, the stores have now closed down. However, the impact of their influence can still be seen in the Kardashian family's incredible journey from reality TV fame to thriving business endeavours. This has become a significant part of their overall rise to fame and success as entrepreneurs.


If you want to get a unique and personal glimpse into the life of the famous celebrity Kim Kardashian, you should check out her book "Selfish" from 2015. It offers readers a chance to see things from her own perspective. This amazing book is not your usual celebrity biography. Instead, it takes you on a visual adventure through Kim's life, as seen through her own eyes.

kim k selfish
Image Credit: nzherald.co.nz

When you read "Selfish," you'll have the pleasure of exploring Kim's personal collection of images that she has gathered over the years. These snapshots are a collection of candid moments, cherished memories, and glimpses into her everyday life. The book shows a real and unedited look into Kim's life, with everything from casual selfies to behind-the-scenes moments.

What makes "Selfish" so captivating is how it goes beyond the usual boundaries between celebrities and fans. Kim extends an invitation to her readers, inviting them to join her on her life's journey. This creates a unique sense of connection and relatability, which is not often found in the world of fame and celebrity. Because of this, "Selfish" became extremely popular among her devoted fans, giving them an unprecedented opportunity to connect with their beloved icon.

This book also shows how celebrity culture has changed in the digital age. Kim Kardashian became famous thanks to her skillful use of social media and the popularity of selfies. "Selfish" is a book that showcases her impact on popular culture. It highlights the importance of expressing oneself and building a personal brand, which solidifies Kim's reputation as a trailblazer in the world of celebrity self-promotion.


Kim Kardashian created a mobile app called Kimoji, which had a big impact on how people communicate digitally. Kimoji was introduced in 2015 as a cool and personalized way for people to express themselves through digital messaging.

kimoji crying
Image Credit: refinery29.com

Kimoji is all about having a wide range of emojis and stickers that showcase Kim's iconic facial expressions, gestures, and famous catchphrases. By using these specially created symbols, which drew inspiration from Kim Kardashian's distinctive style and personality, users were able to add their own unique touch to their digital conversations. Kimoji allowed users to express various emotions and messages in a glamorous Kardashian-style, whether it was through a sassy wink, a funny cry-face, or a playful "Bible" reference.

When Kimoji was released, it created a lot of excitement and quickly became very popular among fans and people who love pop culture. Kim's immediate popularity showed that she had a talent for understanding and taking advantage of current communication trends. Kimoji has become a popular choice for people when they want to add a touch of the Kardashian brand to their digital conversations. It allows users to seamlessly incorporate the Kardashian brand into their everyday interactions.

In addition, the success of Kimoji reflected Kim Kardashian's position as a popular figure in pop culture with a large and dedicated fan base. She demonstrated her talent for using her personality and reputation to create unique business opportunities that appealed to a wide range of people.


In 2021, Kim Kardashian ventured into the ever-expanding beauty and skincare industry with the launch of SKKN BY KIM. This brand represents Kim's dedication to promoting self-care and empowering individuals to enhance their natural beauty while adhering to clean and affordable skincare practices.

kim k skin care skkn by kim
Image Credit: beautypackaging.com

A Commitment to Clean Beauty One of the standout features of SKKN BY KIM is its commitment to clean beauty. Clean beauty products are formulated without harmful chemicals, additives, or potentially irritating ingredients. Kim Kardashian recognized the growing demand among consumers for safer and more transparent skincare options, and SKKN BY KIM aims to fill that gap. The brand's products prioritize clean and thoughtful ingredient choices, catering to those who prioritize the health and wellness of their skin.

Affordability and Accessibility In addition to emphasizing clean beauty, SKKN BY KIM strives to make quality skincare accessible to a broader audience. Kim's vision was to create products that are not only effective but also affordable, breaking down barriers that may have prevented individuals from prioritizing their skincare routines in the past. This approach aligns with her mission to empower individuals to invest in self-care without breaking the bank.

Promoting Natural Beauty SKKN BY Kim encourages individuals to embrace their natural beauty. The brand's product line includes items designed to enhance and nourish the skin, promoting a radiant and healthy complexion. By offering a range of skincare solutions, SKKN BY Kim seeks to help users feel more confident and comfortable in their own skin.

Marketing and Influence Kim Kardashian's social media presence and influential status have played a significant role in the brand's marketing strategy. She has leveraged her massive following to create buzz around SKKN BY KIM, sharing insights into her skincare routine, product recommendations, and personal experiences with the brand. Kim's authenticity and trustworthiness as a beauty influencer have resonated with consumers, further boosting the brand's visibility and credibility.

skkn by kim
Image Credit: pagesix.com

KKW Beauty

The founding of KKW Cosmetics, Inc. was a crucial turning point in Kim Kardashian's career in the cosmetics business. This cosmetics and skincare company quickly became well-known for its products intended to give customers the desired "Kim Kardashian look." When KKW Cosmetics joined the international cosmetics company Coty Inc. in 2021, it garnered media attention.

The Search for the "Kim Kardashian Look" KKW Beauty was established with the purpose of popularizing Kim Kardashian's distinctive cosmetics and skincare looks. Kim's beauty routine has captivated admirers and beauty experts alike because of her beautiful complexion, eye-catching makeup, and sculpted features. KKW Beauty sought to condense her beauty secrets into a range of goods that would be readily available to customers all around the globe.

The company sold a variety of cosmetics, such as foundations, lipsticks, eyeshadow palettes, and contouring kits, all of which were intended to enable customers to imitate Kim's well-known style. Each item was specifically chosen and created to represent Kim's interests and dedication to excellence.

kk beauty
Image Credit: allure.com

Coty Inc. makes a strategic acquisition. Coty Inc. acquired KKW Beauty in 2021, marking a pivotal turning point for the business. Coty Inc. is a market leader in the beauty sector with a broad array of well-known products. With this purchase, KKW Beauty's status as a significant player in the cosmetics and skincare industries was cemented.

Through their cooperation with Coty Inc., KKW Beauty had access to a wide range of resources, distribution options, and business knowledge. As a result, the company was able to reach a wider worldwide audience and market its goods.

Kim Kardashian's Influence is Still Strong Kim Kardashian's role as the brand's spokesperson and her ongoing involvement in product development and advertising had a significant impact on the success of KKW Beauty. KKW Beauty continued to be a major participant in the constantly changing beauty industry because of her enormous social media following and unmatched influence in the fashion and beauty industries.


In 2009, Kim was one of the co-founders of the online shoe subscription business known as ShoeDazzle. Customers may get tailored suggestions for shoes using the platform  based on the styles that they enjoy.

Khroma Beauty

Kim Kardashian and her sisters founded Khroma Beauty, which would eventually change its name to Kardashian Beauty, in 2012. In order to appeal to a large number of customers, the line included a variety of cosmetics as well as things for hair care.

SKKY Partners, LP

SKKY Partners, LP, is a holding firm that demonstrates Kim's diversified portfolio and strategic approach to business. The company has stakes in a variety of different sectors.


Belle Noel Jewellery

Kim Kardashian's old jewellery brand is called Belle Noel Jewellery, and it has a variety of accessories and pieces that are designed to compliment a variety of different fashion trends.

The many economic endeavours that Kim Kardashian has been involved in have, taken together, helped her amass an enormous fortune and influence. Her entrepreneurial energy is shown in her ability to extend the reach of her brand into a variety of fields, ranging from the fashion and beauty sectors to those of technology and entertainment. In addition, the fact that she runs companies like SKIMS and SKKN BY KIM, both of which are committed to self-confidence and inclusiveness, demonstrates that she is serious about her mission to improve the lives of people from all walks of life. The path that Kim took from reality TV star to successful business mogul acts as an example to aspiring entrepreneurs because it demonstrates that anybody can develop a lucrative company empire so long as they have dedication, inventiveness, and a strong brand. As a result of her consistently increasing clout in both the economic world and popular culture, she has emerged as a strong competitor in the fields of both entertainment and commerce.

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