Stories, Thoughts
and Reflection

Visual Identity: Elements, Examples and How to Build It

Learn what visual identity includes, how to choose colors and typography, and how to test, document, and roll out a consistent system for your business.

Website Design Checklist: Planning, UX, SEO and Launch

Use this website design checklist to plan content and UX, test mobile layouts, accessibility and SEO, and verify forms, performance and launch readiness.

The Great WordPress vs. Webflow Debate: Who Comes Out on Top?

Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.

Coca-Cola vs. PepsiCo: How Their Marketing Strategies Differ

Compare Coca-Cola and PepsiCo’s marketing strategies, from brand consistency and emotional storytelling to pop culture, rebrands, portfolio diversification, and consumer research.

UI vs. UX: What’s the Difference?

Learn the difference between UI and UX design, how each discipline shapes digital products and websites, and where research, interaction design, accessibility, and testing fit.

5 Reasons Why Every Business Needs a Great Website

Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.

10 Memorable Logo Designs and Why They Work

Explore 10 memorable logo designs from the NBA, Mercedes-Benz, FedEx, LEGO, Netflix and more, with a look at the design choices that make each mark recognizable.