Stories, Thoughts
and Reflection

The Rebranding of New Balance: From Dad Shoes to Streetwear Icon

Explore the rebranding of New Balance, from selective distribution and retro runners to collaborations, athlete partnerships and a modern streetwear identity.

How to Prioritize SEO Tasks: What to Fix First

Learn how to prioritize SEO tasks using evidence, business relevance, dependencies, and effort, with a worked example to help decide what to fix first.

Brand Architecture: 4 Models, Examples and How to Choose

Compare four brand architecture models with examples from Apple, P&G, Marriott, and Coca-Cola, plus guidance on choosing a structure, naming, and rollout.

Exploring the Content Landscape: UGC vs. Brand-Generated Content vs. Influencer Content

In the realm of content creation, brands have numerous options to explore, from branded content and user-generated content (UGC) to influencer collaborations. However, navigating this complex landscape can be challenging, making it difficult to determine which types of content will effectively drive conversions for your brand.

Sonic’s “Live Free Eat Sonic” Campaign: A New Brand Platform

Explore Sonic’s 2024 “Live Free Eat Sonic” campaign, its brand positioning, creative direction and lessons for restaurant marketing.

The Guide to Accessibility: Accessibility in Branding and Web Design

A practical guide to web and brand accessibility, including WCAG principles, accessible design practices, and how Ontario’s AODA and the U.S. ADA relate to digital experiences.

Coca-Cola Marketing Strategy: A Comprehensive Case Study

Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

Liquid I.V. Rebrand: What Changed in the 2024 Brand Refresh

Liquid I.V.’s 2024 brand refresh updated its logo, packaging, color system, and campaign platform while preserving familiar formulas and brand recognition.

What Is Answer Engine Optimization (AEO)?

Learn what answer engine optimization (AEO) is, how it relates to SEO, and how to improve content, check access, and measure AI search visibility.

14 HTML and Meta Tag SEO Tips for Better Search Visibility

Improve search visibility with 14 practical HTML and meta tag SEO tips covering titles, descriptions, canonicals, robots directives, structured data, alt text, and Open Graph tags.

Poppi Marketing Strategy: Redefining Soda Culture In 2024

People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.

Tarte Influencer Marketing: Brand Trips, Reach and Backlash

A look at Tarte's 2024 Bora Bora creator trip, the criticism it drew, and what reach and disclosure can and cannot show about campaign results.

Clinique Marketing Strategy: Trust, Education and Retail Experience

Explore Clinique’s marketing strategy through its Three-Step routine, educational content, retail experiences, social campaigns and 2024 Amazon launch.

MINISO Marketing Strategy: Value, Stores and Collaborations

Explore MINISO’s marketing strategy through affordable design, frequent new products, themed stores, licensed characters and social campaigns.

LEGO Marketing Strategy: Nostalgia, Fans, Partnerships and Play

Explore LEGO’s marketing strategy through its play system, adult fans, licensed partnerships, digital experiences and carefully measured sustainability progress.

15 UX/UI Trends for 2024

Let's delve into 15 UX/UI trends for 2024 that are poised to leave a lasting impression on your audience.

What Does Google Analytics Do And How To Use It?

In this guide, we'll explore the intricacies of Google Analytics, from its fundamental concepts to advanced features, helping you leverage its full potential to maximize revenue and stay ahead of the game.

October's Very Own (OVO) Marketing Strategies and 4 Ps

The trio, Drake, Noah "40" Shebib, and Oliver El-Khatib have perfected the art of building buzz, attracting followers with a combination of originality and cultural relevance.