Stories, Thoughts
and Reflection

6 Tips for Writing Compelling Blog Content

Learn how to write compelling blog content with six practical tips, worked examples, source checks, useful internal links, and a pre-publishing review.

Etsy Marketing and SEO Guide (2026): How to Grow Your Shop

Learn Etsy marketing and SEO in 2026, including current search ranking factors, listings, tags, email consent, reviews, Etsy Ads, Offsite Ads, social media, and growth tactics.

Instagram Flipside: What It Was, Why It Disappeared, and What Marketers Can Learn

Instagram tested Flipside in 2024 as a private second profile for selected friends, then removed it in May. Learn how Flipside worked and what marketers can take from the experiment.

Brand Voice vs. Tone of Voice: Differences and Examples

Learn the difference between brand voice and tone of voice, see practical examples, and build guidelines that keep your team consistent across situations.

Porsche Marketing Strategy (2026): Brand, Exclusivity, Digital and Product Strategy

Explore Porsche's 2026 marketing strategy, from exclusivity and community to the 4Ps, digital experience, mixed powertrains, campaigns, and Strategy 2030 Plus.

Sony Marketing Strategy (2026): PlayStation, Entertainment, Brand and Innovation

Explore Sony's 2026 marketing strategy across PlayStation, music, film, creator technology, brand identity, campaigns, the 7Ps, and practical marketing lessons.

Alo Yoga Marketing Strategy (2026): Influencers, Retail, Wellness and Growth

Explore Alo Yoga's 2026 marketing strategy, including influencer seeding, premium positioning, experiential retail, Alo Wellness Club, category expansion, and brand lessons.

Super Bowl 2024 Marketing: Ads, Trends and $7M Commercials

Explore Super Bowl 2024 marketing, including viewer preferences, $7M ad costs, Usher's halftime show, TikTok Tailgate, notable campaigns, and brand lessons.

Humour in Marketing: Pros, Cons and 6 Memorable Campaign Examples

Explore humour in marketing, including its benefits, risks, audience considerations, Cannes Lions' 2024 Use of Humour category, and six campaign examples.

Drunk Elephant Marketing Strategy: Social Media and Gen Alpha

Explore Drunk Elephant's marketing strategy, from distinctive packaging and creator content to community building and the 2024 Gen Alpha skincare debate.

Lady Gaga’s Haus Labs Marketing Strategy: Rebrand, Sephora and Growth

Explore Lady Gaga’s Haus Labs marketing strategy, from the Amazon launch and Sephora rebrand to clean artistry, product design, creator content, and retail.

Deepfake Marketing: Risks, Ethics, Disclosure and Safe Use

Learn how deepfake marketing and synthetic media affect advertising, including consent, disclosure, fake endorsements, brand trust, scams, and responsible use.

Video Marketing Strategy: Formats, Platforms and Measurement

Learn how to build a video marketing strategy, choose formats and platforms, create stronger videos, and measure awareness, engagement, leads, and sales.

Luxury Brand Marketing: How to Grow Reach Without Losing Exclusivity

Learn how luxury brands can widen reach without weakening exclusivity through UGC, digital experience, personalization, selective innovation, and experiential marketing.

Burj Khalifa Advertising: Costs, Process and Marketing Lessons

Explore Burj Khalifa advertising, including historical pricing, booking process, landmark campaigns, creative strategy, digital amplification, and ROI.

Planet Fitness Marketing Strategy: How the Judgement Free Brand Grows

Explore Planet Fitness’s marketing strategy, from Judgement Free positioning and franchise growth to celebrity campaigns, local reach, its app, and 2026 brand refresh.

BuzzFeed Marketing Strategy: Virality, Video, and a 2026 Reset

Explore BuzzFeed’s marketing strategy, from viral formats and video brands to platform risk, new ownership, AI, streaming, and monetization in 2026.

Rhode Marketing Strategy: How Hailey Bieber Built the Brand

Explore Rhode’s marketing strategy, from founder-led content and product launches to visual identity, Shopify, Sephora expansion, and e.l.f.’s acquisition.