Stories, Thoughts
and Reflection

Ultra-Luxury Marketing Strategies: 5 Brand Examples

Explore ultra-luxury marketing strategies through five brands, with lessons on craftsmanship, selective visibility, client experience, and digital design.

10 Ways to Run a Successful UX Project

Learn 10 ways to run a successful UX project, from user research and objectives to prototyping, testing, analytics, accessibility, collaboration, and iteration.

818 Tequila Marketing Strategy: How Kendall Jenner Built the Brand

Explore 818 Tequila’s marketing strategy, from Kendall Jenner’s social reach and competition story to brand positioning, controversy, and sustainability.

Google Business Profiles Can Display Social Media Posts: How It Works

Google Business Profiles can display recent posts from linked social accounts. Learn which platforms are supported and how to add, edit, or remove social media links.

Threads Marketing Strategy: How Brands Can Build an Audience

Learn how to market on Threads using relevant conversations, topic tags, brand voice, creator partnerships, advertising, and practical measurement.

Gap Marketing Strategy: Heritage, Collaborations and Gen Z

Explore how Gap connects its casualwear heritage with collaborations, social media and Gen Z, with dated campaign examples and 2026 performance context.

What Is Social Media ROI and How To Measure It?

Measuring Social Media ROI (Return on Investment) is a crucial aspect of any digital marketing strategy, allowing marketers to quantify the effectiveness of their social media campaigns and justify resource allocation. At its core, social media ROI refers to the value generated from social media activities relative to the investment made.

Abercrombie Marketing Strategy: How A&F Rebuilt Relevance

Abercrombie’s marketing strategy shows how a legacy retailer rebuilt relevance through positioning, product, creator-led social, omnichannel retail, and disciplined brand execution.

QuickBooks Marketing Strategy: How Intuit Reaches Small Businesses

Explore QuickBooks' marketing strategy, from software positioning and educational content to accountant partnerships, innovation, and customer retention.

The Body Shop Marketing and Rebranding: Identity, Activism and Change

How The Body Shop adapted its branding and activist marketing through ownership changes, the Edelweiss range rename and its 2024 restructuring and rescue.

ASOS Marketing Strategy: Ecommerce, Creators and Brand Building

Explore how ASOS connects fashion discovery, creators and its shopping experience, with dated examples and the tradeoffs behind its ecommerce strategy.

What Is Conversion Rate Optimization? CRO Steps and Examples

Learn what conversion rate optimization (CRO) means, how to calculate user or session conversion rates, and how to research and test website improvements.

5 Graphic Design Fundamentals: Colour, Balance, Imagery, Typography & Composition

Learn five graphic design fundamentals: colour theory, balance, imagery, typography, and composition, with practical guidance for clearer, more cohesive visual work.

Glossier Marketing Strategy (2026): Community, Branding, Retail and Hero Products

Explore Glossier's 2026 marketing strategy, from customer feedback and visual identity to social media, Sephora and retail expansion, fragrance, hero products, and ecommerce.

Scrub Daddy Marketing Strategy (2026): Shark Tank, TikTok and Product-Led Growth

Explore Scrub Daddy's 2026 marketing strategy, from Shark Tank and retail distribution to TikTok, product demos, recognizable branding, line extensions, and growth lessons.

CeraVe Marketing Strategy (2026): TikTok, Dermatologists and Michael Cera

Explore CeraVe's 2026 marketing strategy, from dermatologist credibility and TikTok creators to the Michael Cera Super Bowl campaign, haircare, sun care, and cultural partnerships.

Oatly Marketing Strategy: A 2024 Brand Case Study

Explore Oatly’s marketing strategy through early 2024: café-first distribution, packaging, humour, campaign examples, and the limits of its growth story.

Formula One Marketing Strategy: A 2024 Case Study

Explore Formula One’s marketing strategy through early 2024, from Drive to Survive and digital fandom to sponsorships, U.S. expansion, and business lessons.