Five Provinces Raise Minimum Wage, Alberta Now Lowest in Canada
Five Canadian provinces raised their minimum wage October 1, with Ontario reaching $17.60. Alberta remains the lowest at $15, underscoring affordability concerns across the country.
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Dossier and mgk Launch First Celebrity Fragrance
Dossier and mgk release Lost Americana, a bold, unisex fragrance inspired by mgk’s album. The campaign blends nostalgia, music, and style—available now for $49 online and in NYC.
OpenAI Surpasses SpaceX With $500 Billion Valuation
OpenAI has overtaken SpaceX as the world’s most valuable startup with a $500B valuation, fueled by a $6.6B stock sale and booming AI demand, while also securing talent against rivals.
Athleta Launches Breast Cancer Awareness Collaboration
Athleta partners with designer Kristin Juszczyk and Susan G. Komen for Breast Cancer Awareness Month, unveiling a limited-edition Train Free Bra with proceeds funding research and support.
Peloton Turns to AI in New Comeback Strategy
Peloton unveils Peloton IQ, an AI fitness system with smart equipment and targeted content, alongside membership price increases, to win back users.
Canada Goose and Shai Gilgeous-Alexander Launch Collab
Canada Goose and NBA star Shai Gilgeous-Alexander debut their first shoppable collab: a limited Fall/Winter 2025 line featuring a vest, parka, and pants, launching October 7.
Google Swaps Out Assistant for Gemini in Smart Homes
Google is replacing Assistant with Gemini on all Nest and Home devices, offering smarter voice controls, premium chat features, and a gradual rollout starting October 1.
Spotify CEO Steps Down After Nearly 20 Years
Spotify co-founder Daniel Ek will step down as CEO in 2026 after nearly 20 years, passing leadership to Gustav Söderström and Alex Norström as he moves into an executive chairman role.
Nicole Kidman and Keith Urban Separate After 19 Years
Nicole Kidman and Keith Urban have separated after 19 years of marriage. The longtime couple shares two daughters and had been living apart since the summer.
Bad Bunny to Headline 2026 Super Bowl Halftime Show
Bad Bunny will headline the 2026 Super Bowl halftime show at Levi’s Stadium, bringing Latin trap and reggaeton to one of the world’s biggest stages.
M&M’S x Crocs Launch Limited-Edition Collection
M&M’S and Crocs debut a colorful collab on Oct. 9 featuring candy-themed clogs and charms, available online and in 50 markets worldwide.
OpenAI Launches Instant Checkout in ChatGPT With Stripe
OpenAI introduces Instant Checkout in ChatGPT, powered by Stripe and the new Agentic Commerce Protocol. U.S. users can now shop directly in chat, starting with Etsy and Shopify merchants.
Aston Martin Partners with Champagne Bollinger in Global Luxury Deal
Aston Martin and Champagne Bollinger have signed a global partnership, uniting two luxury icons as official partners. The collaboration blends performance, heritage, and craftsmanship across global events and experiences.
Selena Gomez Marries Benny Blanco in California Ceremony
Selena Gomez and Benny Blanco are married. The couple tied the knot Sept. 27 in California after two years together, with Gomez in a Ralph Lauren gown and Blanco in a classic tuxedo.
OpenAI Rolls Out First Brand Campaign for ChatGPT
OpenAI has launched its first major brand campaign for ChatGPT, spotlighting real-life everyday uses and marking a move toward long-term brand building across TV, streaming, social, and outdoor platforms.
Wrangler and Coors Team Up for Western-Inspired Apparel
Wrangler and Coors Banquet debut their first-ever apparel collection with 20+ limited-release Western-inspired pieces, beer-painted ads, and a Legends of the West pop-up tour.
NBCUniversal Warns YouTube TV Subscribers of Blackout
NBCUniversal warns YouTube TV users could lose channels like NBC and Telemundo on Sept. 30, as a dispute over sports rights and fees threatens millions of viewers.
NikeSKIMS Debuts First Collection
NikeSKIMS launches its first-ever collection September 26, featuring seven activewear lines and over 10,000 styling options, with Serena Williams and Kim Kardashian leading the campaign.
Canada Post Workers Launch Nationwide Strike
Canada Post workers have launched a nationwide strike after Ottawa announced service changes, halting most mail and parcel deliveries across Canada.
Trump Signs Order Backing $14B TikTok Deal
Donald Trump signed an order advancing a $14 billion deal for US investors to buy TikTok’s American business, with Oracle set to secure its algorithm and safeguard user data.
Delta Partners With YouTube for Inflight Entertainment Upgrade
Delta and YouTube have struck a multiyear partnership to bring curated videos, free YouTube Premium trials, and flight attendant–curated playlists to passengers, starting Sept. 25.
Starbucks to Cut 900 Jobs and Shut Stores in $1B Overhaul
Starbucks will lay off 900 workers and close about 100 stores as part of a $1B restructuring after six straight quarters of falling U.S. sales. The coffee chain also faces mounting union pressure.
Rihanna and A$AP Rocky Welcome Baby Girl
Rihanna and A$AP Rocky welcomed their first daughter, Rocki Irish Mayers, born Sept. 13. The couple now has three children, adding to their growing family alongside sons Riot and RZA.
Canadians Cut Back on Dining Out as Costs Climb
A new Restaurants Canada report reveals 75% of Canadians are dining out less due to rising food costs, pushing restaurants into financial strain as families turn to home meals, snacks, and delivery instead.
OpenAI Expands Stargate With $400B AI Data Center Push
OpenAI, Oracle, and SoftBank are expanding Stargate with five new U.S. AI data center sites, boosting capacity to nearly 7 gigawatts and $400B+ in investment—pushing toward a $500B target by end of 2025 ahead of schedule.
Disney+ Prices to Rise Again in October
Disney+ is raising subscription prices again in October, with ad and ad-free tiers seeing increases, plus higher bundle and annual plan costs. This marks the fourth consecutive year of hikes.
Panera Collabs With Gilmore Girls for New Fall Menu
Panera’s fall menu brings back Black Bean Soup after 7 years, alongside new items like a Crème Brûlée Latte and Harvest Medley Chicken Salad, plus a Gilmore Girls promo meal on the Panera app.
Black Ops 7 Multiplayer Reveal and Beta
Call of Duty: Black Ops 7 multiplayer drops Nov. 14 with 16 maps, a new Overload mode, and the return of classics like Raid and Hijacked. The global reveal arrives Sept. 30, with an open beta kicking off Oct. 2 on all platforms.
Stone Island x New Balance Reveal 574 Ghost
Stone Island x New Balance launch the 574 Ghost on Sept. 23. All-suede design with tonal colorways in dark brown, grey, and navy.
Jimmy Kimmel Returning to Air Tuesday
Jimmy Kimmel will return to Jimmy Kimmel Live! Tuesday after ABC suspended the show over comments about Charlie Kirk’s death. Disney says the decision followed “thoughtful conversations.”
Montblanc Unveils $905 Digital Paper Tablet
Montblanc launches the $905 Digital Paper tablet with E Ink screen, stylus, and wireless charging, entering the premium e-note market against Kindle Scribe and ReMarkable.
AB InBev and Netflix Strike Global Partnership
AB InBev and Netflix sign global deal to integrate Bud Light, Stella Artois and more into shows, beer packs, and live events, expanding beyond traditional ads.
Apple’s Foldable iPhone to Mirror Ultra-Thin iPhone Air Design
Apple’s foldable iPhone, resembling two ultra-thin iPhone Airs, is expected in fall 2026 with a $2,000 price tag. Manufacturing will involve Foxconn in China.
Dunkin’ x Urban Outfitters Launch Coffee-Inspired Capsule
Dunkin’ and Urban Outfitters drop a coffee-inspired capsule collection on Sept. 29, featuring apparel, accessories, and exclusive cameras. Prices $29–$75, available in stores and online for a limited time.
Nara Smith Debuts First Fashion Collab With Reformation
Nara Smith launches her debut 20-piece capsule with Reformation, blending 1950s glamour and sustainable design. Prices $148–$448, available now online and in select stores.
Zuckerberg Unveils $799 Meta Ray-Ban Display Glasses
Meta launches $799 Ray-Ban Display glasses with built-in neural-controlled display, plus new Oakley Vanguard sports model and Horizon TV for VR streaming.
Google Adds Gemini AI to Chrome After Antitrust Win
Google integrates Gemini AI into Chrome after antitrust ruling, bringing new task automation, cross-app features, and deeper competition in the browser space.
Taylor Swift Brings ‘Showgirl’ Release Party to Theaters
Taylor Swift’s The Life of a Showgirl release party comes to theaters Oct. 3–5 with music video premieres, behind-the-scenes footage, and fan-friendly celebrations worldwide.
Kith x adidas Football Fall 2025 Drops
Kith x adidas Football Fall 2025 launches September 19 with flame-detailed jerseys, denim-infused outerwear, premium footwear, and accessories, fronted by Pogba and Dybala.
Bubly x Apple Bottoms Drop Y2K ‘Apple Bubly Jeans’ Bundle
Bubly and Nelly’s Apple Bottoms drop a limited-time “Apple Bubly Jeans” bundle featuring custom denim, apple Bubly flavor, and Y2K-inspired extras.
The Summer I Turned Pretty Movie Announced by Prime Video
Prime Video will end The Summer I Turned Pretty with a feature film written and directed by Jenny Han, delivering the final chapter of Belly’s story after Season 3.
Popeyes and Hot Ones Launch Spicy Collab Across U.S. and Canada
Popeyes and Hot Ones launch a limited-time spicy menu in the U.S. and Canada, featuring the Smokin’ Rojo Sandwich, Ghost Wings, and The Last Dab sauce. Includes app rewards, Skip delivery discounts, and a Keke Palmer reunion episode.
ABC Suspends Jimmy Kimmel Over Remarks About Charlie Kirk Shooting
ABC suspended Jimmy Kimmel indefinitely after remarks about Charlie Kirk’s killing. Trump praised the move, while Hollywood stars defended Kimmel as free speech.
McDonald’s Canada Rolls Out McVeggie Nationwide
McDonald’s Canada launches the McVeggie sandwich nationwide, offering a breaded veggie patty or spicy habanero version as part of its expanded plant-friendly menu.
Netflix Confirms Wednesday Spinoff Centered on Uncle Fester
Fred Armisen will star in a new Netflix spinoff about Uncle Fester, expanding the Wednesday universe. The series is in early development with no release date yet.
Farm Boy Shuts Down Second Toronto Store Over Pest Concerns
Farm Boy has closed its Dupont Street Toronto store for maintenance after pest citations, weeks after its Yonge location was shut down for a mice infestation.
Sabrina Carpenter and Justin Bieber to Headline Coachella 2026
Sabrina Carpenter, Justin Bieber, and Karol G will headline Coachella 2026, set for April in Indio, California, with Disclosure, Wet Leg, and FKA Twigs also on the lineup.
Google’s Gemini Overtakes ChatGPT as No. 1 Free App on Apple’s Store
Google’s Gemini app passed ChatGPT as the top free app on Apple’s Store after a viral update, adding 13 million users and boosting Alphabet’s $3.03 trillion value.
OpenAI to Launch Teen-Friendly ChatGPT With Parental Controls
OpenAI will launch a teen-friendly ChatGPT with parental controls this month, blocking graphic content and adding safeguards as the FTC probes risks to minors.
Amazon Confirms October Prime Day Dates With Early Deals Already Live
Amazon confirmed Prime Big Deal Days will run October 7–8, 2025. Early Prime Day deals on Apple, Dyson, Bissell, and more are already live.
Robert Redford, Hollywood Icon and Sundance Founder, Dead at 89
Robert Redford, Oscar-winning actor, director, and founder of the Sundance Film Festival, has died at 89 at his Utah home.
Alphabet Hits $3.03 Trillion Market Cap, Joins Elite Tech Club
Alphabet reached a $3.03 trillion market cap, joining Apple, Microsoft, and Nvidia. The surge followed an antitrust ruling and growing momentum in AI and cloud services.
Bluemercury Launches ‘Up Next’ Campaign to Redefine Aging and Beauty
Bluemercury’s Up Next campaign celebrates women 40+ by reframing aging as empowered growth, featuring icons like Belinda Carlisle and Tina Chen Craig.
Chrysler Teams Up With Snoopy and the Peanuts Gang in New Pacifica Campaign
Chrysler launches a new Pacifica campaign featuring Snoopy and the Peanuts gang, with a fall video series, merchandise line, and holiday-focused marketing push.
The Studio, Adolescence Win Big at 2025 Emmy Awards
Seth Rogen’s The Studio made Emmys history as the most awarded comedy ever, while Netflix’s Adolescence and drama The Pitt also dominated the 2025 Emmy Awards.
Apple AI Executive to Depart Next Month
Apple AI executive Robby Walker will leave the company next month after leading Siri and search initiatives, adding to a series of high-profile AI departures.
Toronto’s SickKids Named World’s Best Pediatric Hospital
Toronto’s SickKids has been ranked the world’s best pediatric hospital by Newsweek, surpassing Boston Children’s. Canada placed three more hospitals in the top 50.
Nintendo Direct September 2025: Biggest Reveals
Nintendo Direct September 2025 revealed Metroid Prime 4’s release date, Super Mario Galaxy remasters, Yoshi’s new adventure, and a big wave of Switch 2 titles.
Armani’s Will Calls for Gradual Sale of Fashion Empire
Giorgio Armani’s will directs heirs to sell stakes in his €5–12B fashion house, naming LVMH, L’Oréal, and EssilorLuxottica as priority buyers, with an IPO as an option.
Amazon and Netflix Strike Global Advertising Deal
Amazon and Netflix signed a global deal to bring Netflix’s ad inventory to Amazon’s DSP in Q4 2025, expanding advertiser access across 10 international markets.
FBI Releases Photo of Person of Interest in Charlie Kirk Shooting
The FBI released a photo of a person of interest in Charlie Kirk’s fatal shooting and recovered a high-powered rifle. Officials say they have strong video of the suspect.
Americans Mark 24 Years Since 9/11
The U.S. marked 24 years since 9/11 with memorials at Ground Zero, the Pentagon, and Shanksville, honoring nearly 3,000 victims through silence, remembrance, and tributes.
Ralph Lauren Opens New York Fashion Week
Ralph Lauren opened New York Fashion Week with a star-packed SS26 show at 650 Madison Avenue. Oprah, Jessica Chastain, and Mindy Kaling watched as bold tailoring met sensual elegance.
Charlie Kirk Fatally Shot at Utah College Event
Charlie Kirk, founder of Turning Point USA, was fatally shot at Utah Valley University. Trump confirmed his death as leaders across parties condemned the attack.
Larry Ellison Surpasses Elon Musk as World’s Richest Person
Larry Ellison passes Elon Musk as the world’s richest person, with a $393B fortune after Oracle stock surged more than 30% on AI-fueled earnings.
Lady Gaga Extends Mayhem Ball Tour Into 2026
Lady Gaga extends her Mayhem Ball Tour into 2026, with new North American dates starting Feb. 14 in Arizona and wrapping Apr. 10 in Minnesota. Tickets on sale Sept. 15.
Rosalía Stars in Calvin Klein’s Fall 2025 Underwear Campaign
Rosalía fronts Calvin Klein’s Fall 2025 underwear campaign in bold photos by Carlijn Jacobs, featuring the Icon Cotton Modal and Heritage Cotton collections.
Canada’s Wonderland to Require Chaperones for Teens During Halloween Haunt
Canada’s Wonderland will require teens under 15 to have an adult chaperone during Halloween Haunt after 6 p.m., alongside new bag, costume, and maze rules.
Ontario Minimum Wage to Rise to $17.60 in October
Ontario’s minimum wage rises to $17.60 on Oct. 1, 2025, giving full-time workers an extra $835 annually. The increase is tied to inflation, keeping Ontario among Canada’s highest rates.
Former WhatsApp Security Chief Sues Meta
WhatsApp’s ex-security chief sues Meta, alleging 1,500 staff had access to sensitive user data and accusing the company of GDPR and FTC violations. Meta denies claims.
LEGO Announces First-Ever Star Trek Sets With Teaser on Star Trek Day
LEGO confirms its first-ever Star Trek sets with a teaser on Star Trek Day. Fans speculate the Enterprise-D will launch first as details arrive soon.
Wake Up Dead Man: What We Know About the Third Knives Out Film
Netflix’s third Knives Out film, Wake Up Dead Man, premieres Dec. 12, 2025. Daniel Craig returns as Benoit Blanc with a star-studded new cast in his “most dangerous case yet.”
Justin Bieber Drops Surprise Album Swag II
Justin Bieber surprises fans with Swag II, a 23-track follow-up to Swag featuring Tems, Bakar, and Hurricane Chris. Highlights include “Speed Demon” and “Need It.”
TikTok Expands AI Ad Tool Globally
TikTok has rolled out its AI-driven ad creation tool, Symphony Creative Studio, to marketers worldwide, offering brands an innovative way to craft video marketing content. The platform’s latest expansion includes a partnership with Getty Images, granting access to its vast library of licensed photos and videos. This collaboration enables advertisers to generate custom marketing clips, even featuring AI-created characters resembling real people, enhancing storytelling capabilities in ads.
Conan O’Brien Announced as Host for 2025 Oscars
Comedian and late-night television icon Conan O’Brien has been named the host of the 2025 Oscars, marking his debut as the master of ceremonies for Hollywood’s biggest night. The announcement was made by the Academy of Motion Picture Arts and Sciences, with the 97th Academy Awards set to take place on March 2, 2025, in Hollywood, California.
Pepsi Swaps Coke for Pepsi in Surprise Burger Chain Stunt
Pepsi’s latest campaign, “Undercover Cups,” brings its rivalry with Coca-Cola to a new level. In a series of videos, Pepsi agents surprise customers at major burger chains like McDonald’s, Burger King, and Wendy’s—all known Coke partners—by replacing their drinks with Pepsi.
President-elect Trump Names Robert F. Kennedy Jr. as HHS Secretary
President-elect Donald Trump has nominated Robert F. Kennedy Jr. as Secretary of Health and Human Services (HHS), marking a significant move in his incoming administration. In his announcement, Trump emphasized the need to address the influence of pharmaceutical companies and industrial food corporations, vowing that Kennedy will lead the charge to "Make America Great and Healthy Again." Trump described the appointment as a step toward transparency and gold-standard scientific research, aimed at tackling the nation’s chronic disease crisis.
Trump Appoints Elon Musk and Vivek Ramaswamy to Lead New Department of Government Efficiency
President-elect Donald Trump has announced the formation of the Department of Government Efficiency (DOGE), appointing billionaire Elon Musk and entrepreneur Vivek Ramaswamy to lead the effort. Designed to overhaul federal bureaucracy, DOGE will focus on eliminating wasteful spending, reducing excessive regulations, and streamlining federal agencies. Trump described the initiative as “the Manhattan Project of our time,” underscoring its importance to his administration’s goal of delivering a smaller, more efficient government.
Emilia Pérez: Netflix’s Oscar-Buzzing Musical You Can’t Miss
Why Emilia Pérez is the Oscars' Most Surprising Contender? Emilia Pérez blends crime, music, and transformation, making it a unique Oscar frontrunner.
The UGG Black Friday Sale Just Dropped, With Styles Up to 30% off
The UGG Black Friday sale is here, with discounts up to 30% off on some of their best-loved styles, making it the perfect moment to replace those worn-out boots from last year.
Toronto’s Distillery Winter Village 2024: A Holiday Must-Visit
The Distillery District Winter Village has kicked off its 2024 season, transforming this historic area into a holiday wonderland that you can visit from November to December through January 5, 2025.
LeBron James' Legendary Career Celebrated in New Nike Monopoly Edition
Explore the new LeBron James Monopoly, a luxury edition from Nike and Hasbro celebrating his journey from Akron to NBA legend.
Megan Moroney Hosts Free Concert Before Georgia-Tennessee Game
Country singer Megan Moroney will play a free concert at the Georgia Theater tomorrow, November 15, the night before the Georgia-Tennessee football game. Spotify is hosting the event, and tickets go first to Georgia and Tennessee students, plus Moroney’s biggest Spotify fans.
Burberry’s Heartwarming Holiday Campaign Celebrates Warmth & Tradition
Burberry’s “Wrapped in Burberry” holiday campaign stars artist Slawn, Tallulah Christie, and Rivals actors David Tennant and Alex Hassell in cozy, festive portraits, celebrating family, tradition, and the brand’s iconic check.
John Cena's Farewell Tour Announced: 2025 Marks His Final Year in WWE
WWE icon John Cena is officially embarking on his farewell tour, set to kick off in early 2025. The 16-time world champion, who revealed his retirement plans at Money in the Bank in July 2024, will make his first appearance on WWE’s Netflix debut of Monday Night Raw on January 6.
Macy's Black Friday Sale Kicked Off, with Sales up to 75% off
Macy’s Black Friday is packed with top deals across every category. Look for 50-70% off designer clothing from brands like Michael Kors and Calvin Klein, up to 75% off fine jewelry, and great savings on beauty products from MAC and Estée Lauder.
23andMe Cuts Jobs, Ends Drug Research After Data Breach
23andMe has announced it will lay off 40% of its workforce, impacting over 200 employees, and will close its therapeutics division to reduce costs.
Krispy Kreme Celebrates World Kindness Day with Free Doughnuts
The doughnut chain marked World Kindness Day by giving away free treats to spread some sweetness.
Lululemon Black Friday Sale: Deals Up to 60% Off
Lululemon fans, Black Friday is here early with deals up to 60% off on items like the Align leggings and Scuba hoodie.
Megan Fox and Machine Gun Kelly are Expecting Their First ‘Love Child’ Together
Megan Fox and Machine Gun Kelly just introduced their future love child to the world! The actress, 38, announced the pregnancy on Instagram with a powerful photo of herself in a pool of black paint.
Meta Shares AI with U.S. Military, Raising User Privacy Concerns
Meta recently decided to allow the U.S. military access to its AI model, Llama. Privacy concerns are growing among Meta’s users as they worry that their data could indirectly support military uses.
Zara’s Black Friday Sale Anticipated to be 40% Off Again
Zara has made waves during past Black Friday events with discounts of up to 40% on a range of items. This year, similar savings are expected and we sure think most of them will hit that 40% off mark. You can save on everything from winter coats and party dresses to staple knits and jeans, making it the perfect time to refresh your wardrobe without breaking the bank.
WhatsApp Bug Causing Green Screen Issues for Users
A recent bug in WhatsApp is affecting users with an unusual “green screen” issue, making it difficult to see images or videos shared in the app. This problem has impacted both Android and iOS users, sparking frustration among those who rely on WhatsApp for daily communication.
Mejuri Black Friday 2024: What to Know
For those seeking jewelry that lasts, Mejuri’s Black Friday sale provides a chance to get high-quality options at a better price.
New Star Wars Trilogy in the Works with Rebels Producer Simon Kinberg
Attention all star-wars lovers, Lucasfilm has announced a surprising new Star Wars trilogy. They also announced that Star Wars Rebels and X-Men producer Simon Kinberg on board as writer and producer.
Taylor Swift’s Toronto Concert Tickets Skyrocket to Over $5,000
Taylor Swift's Toronto concert tickets are making headlines with prices reaching over C$5,000. As fans prepare for her six-show stop in November 2024, many are frustrated by the high costs, sparking conversations on ticket pricing and accessibility. Read more about the fan reactions and details on Taylor's Toronto dates.
Early Black Friday Nespresso Deals: A Coffee Lover’s Dream
Why consider a Nespresso machine? These machines are a coffee lover's dream and they are on sale this Black Friday. Early Black Friday deals on Nespresso machines are already rolling out across retailers like Amazon and Walmart.
