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Latest Marketing Articles

Best Vancouver Events in Spring 2025

From April events in Vancouver that herald the blooming of cherry blossoms to May events in Vancouver that highlight running marathons and food festivals, Spring events in Vancouver promises something for everyone.

Best Miami Events in Spring 2025

Discover the best Miami spring events, from cultural festivals and concerts to world-class sports and family fairs. Embrace the Magic City’s vibrant April–May lineup.

Best Chicago Events in Spring 2025

Explore top spring events in Chicago, from St. Patrick’s festivities and sports matchups to music fests and art shows. Discover the best ways to embrace spring in the Windy City.

Best Los Angeles Events in March 2025

Explore these Los Angeles events in March, as there’s never a shortage of excitement, creativity, and variety. This is your definitive guide to some of the most thrilling Los Angeles March events that promise to make 2025 a year to remember.

Hilton's 10 Minute TikTok Ad: Unlocking the Secrets of Its Success

In the vast landscape of social media advertising, Hilton Hotels & Resorts shattered all expectations with its groundbreaking TikTok ad campaign. Spanning a remarkable 10 minutes, this ad took the platform by storm, garnering millions of views, high engagement, and an unmatched level of enthusiasm.

 min read

Win And Drive Sales With The Power Of Narrative

Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.

 min read

The Last Of Us: A Look At The Marketing Challenges

How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.

 min read

The Magic of Spotify's AI: Creating Your Ideal Soundtrack

Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.

 min read

The Viral Sensation of Mustard and Ketchup Ice Cream

The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. We're talking about the infamous ketchup and mustard soft serve ice cream.

 min read

Reese’s Cup's New Advertisement is Inspired by LeBron James’ Meme

During the 2020 NBA Playoffs, the infamous meme comparing LeBron’s bald spot to the Reese’s Cup went viral. Reese’s recently decided to create an ad campaign playing on this meme where the wrapper has chocolate and peanut remains, similar to the speckled appearance of the NBA player’s bald spot.

 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

6 min read

Biggest UK Brands and Companies in 2025

Discover the Top 10 companies in the United Kingdom dominating the 2025 market landscape, from iconic British brands in pharmaceuticals to renowned UK businesses in energy, finance, and consumer goods. Uncover how these leading UK companies—valued in the billions—drive innovation, expand global influence, and shape UK brand success stories, demonstrating why Britain remains a powerhouse of economic growth, cutting-edge research, and unparalleled corporate leadership.

5 min read

Biggest German Brands and Companies in 2025

Explore Germany’s most successful companies dominating the market in 2025, from tech giants like SAP and Siemens to iconic German brands in automotive, insurance, and pharmaceuticals. Uncover how Top 10 companies in Germany leverage innovation, global outreach, and world-class engineering, reinforcing Germany’s reputation for excellence while offering invaluable insights into best companies to work for in Germany, investor opportunities, and transformative business models shaping Europe’s economic powerhouse.

5 min read

Most Valuable Sports Teams Around The World

Discover the world’s most valuable sports franchises in this engaging breakdown of billion-dollar powerhouses. From iconic NFL teams to global MLB brands, learn how these elite organizations leverage star talent, epic stadiums, and massive sponsorship deals to dominate the business of sport.

4 min read

Boutique Hotels Marketing Guide: Prove You’re the Main Character in a World of Chains

Boutique hotels with our guide to standout marketing strategies makes your hotel sell out. Learn how to highlight your unique charm, from unforgettable experiences to personalized branding, and capture the hearts of travelers looking for more than just a place to stay. Transform your hotel into a sought-after destination that rivals the chains with these creative, results-driven tips.

5 min read

Elton John and His Brand Partnerships: When Music Meets Merch

Discover the vibrant world of Elton John brand collaborations, where flamboyant Elton John fashion collaborations and philanthropic Elton John product endorsements combine to create must-have Elton John merch that seamlessly fuses showmanship with purpose. From pioneering Elton John marketing partnerships and larger-than-life Elton John business ventures to unforgettable Elton John co-branding initiatives.

5 min read

Top 10 Biggest Mistakes New Influencers Should Avoid

Becoming a social media influencer seems, at first glance, like a dream career. Get paid to do what you love, collaborate with your favorite brands, talk to thousands (or even millions) of followers, and express yourself creatively online—what’s not to love? Yet, behind the highlight reels and polished images, the world of influencer marketing can be incredibly competitive and fraught with pitfalls. One slip-up can stall, or even end, an influencer’s budding career.

13 min read
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