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Latest Branding Articles

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The Body Shop Marketing and Rebranding: Identity, Activism and Change

5 Graphic Design Fundamentals: Colour, Balance, Imagery, Typography & Composition

Feb 20, 2024
/ By Hamoun Ani

Brand Voice vs. Tone of Voice: Differences and Examples

Jan 30, 2024
/ By Saina N

Alo Yoga Marketing Strategy (2026): Influencers, Retail, Wellness and Growth

Lady Gaga’s Haus Labs Marketing Strategy: Rebrand, Sephora and Growth

Luxury Brand Marketing: How to Grow Reach Without Losing Exclusivity

Jan 16, 2024
/ By Saina N

Ariana Grande Branding Strategy: r.e.m. Beauty, Fragrance, and Music

Kim Kardashian Branding: How SKIMS Became the Center of Her Business Portfolio

Selena Gomez Branding: Rare Beauty, Wondermind, and Her Business Portfolio

Kanye West Branding: Yeezy, DONDA, and the Business of a Personal Brand