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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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ArcelorMittal Tailored Blanks North America (AMTBNA) manufactures laser‑welded tailored steel blanks that combine different grades, thicknesses, and coatings into optimized sheets—improving crash safety, reducing weight, and streamlining assembly for high‑performance automotive programs.
This project established a dedicated, B2B‑ready web presence distinct from the parent corporate site.
Project Highlights
- Stand‑alone site strategy — clearly differentiated from the corporate parent to tell the Tailored Blanks story end‑to‑end.
- Sitemap & IA — applications, resources, and contact routes organized for engineering and procurement audiences.
- Modern CMS build — WordPress/Webflow implementation with reusable templates and editing guardrails.
- Accessibility & performance — WCAG‑informed components, mobile‑first layouts, speed optimization, and QA.
- On‑page SEO & analytics — metadata, headings, internal links, XML sitemap, GA4/Search Console instrumentation.
- Resource center — structure for downloadable reports, proofs, and awards/recognition.
- Bilingual readiness — translation widget (Spanish) to support multi‑market communication.
- Team enablement — unlimited design revisions pre‑build, training videos + live workshop, and governance checklist.
- Post‑launch support — 30‑day stabilization window with fixes, tuning, and handover assistance.
Challenges
AMTBNA’s (ArcelorMittal Tailored Blanks North America) value proposition was previously nested within the broader corporate ecosystem, diluting clarity for technical buyers. The division needed a focused destination that: explains tailored blanks in plain language, surfaces proofs and applications quickly, meets accessibility standards, supports bilingual communication, and gives internal teams day‑to‑day control without developer dependence.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We ran discovery and competitor/UX research to define buyer jobs‑to‑be‑done, then produced a simplified sitemap and page models aligned to engineering and procurement tasks. A component‑driven web design system paired with focused UI/UX patterns improved wayfinding and readability. We built on a modern CMS (WordPress/Webflow), wired clear RFQ/contact paths, implemented on‑page SEO, and instrumented analytics. Before launch, we completed accessibility checks, performance tuning, and a training program videos plus a live session so AMTBNA could publish confidently from day one.
Final Outcome & Why Brand Vision
The new site positions AMTBNA (ArcelorMittal Tailored Blanks North America) a credible, easy‑to‑engage partner for advanced automotive programs: faster pages, clearer application stories, streamlined B2B contact, and a maintainable CMS. Brand Vision was the right fit because we pair enterprise‑grade craft with enablement combining web design, UI/UX, pragmatic SEO, accessibility, and training to deliver a sustainable system, not just a launch.
- Website traffic up +185 % (Google Analytics, first 3 months post-launch)
- Average session duration increased from 0:32 to 2:05 (+293 %, GA4)
- Navigation to product and technology pages up +58 % (Heatmaps & engagement tracking)
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ArcelorMittal
A focused digital hub for a global leader in laser‑welded tailored blanks.
ArcelorMittal Tailored Blanks North America (AMTBNA) manufactures laser‑welded tailored steel blanks that combine different grades, thicknesses, and coatings into optimized sheets—improving crash safety, reducing weight, and streamlining assembly for high‑performance automotive programs.
This project established a dedicated, B2B‑ready web presence distinct from the parent corporate site.
Services
Project Summary
ArcelorMittal needed to consolidate fragmented regional sites and outdated pages into a cohesive, mobile-first hub that could scale with its automotive, construction, energy, and recycling divisions. Brand Vision delivered a modern design language anchored by bold process imagery, interactive data modules, and a flexible CMS that empowers local teams to surface market-specific content without breaking brand consistency.
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Brand Vision’s Impact
The impact we had on this project:
We executed a full UX audit, reorganized navigation around Industries · Products · Sustainability · Innovation, and built a lightning-fast, WCAG-compliant Webflow framework with SEO-ready structure and clear conversion paths—creating a scalable, future-proof platform that elevates ArcelorMittal’s digital presence worldwide.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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