Latest Marketing Articles

How IKEA Invented the Perfect Marketing Strategy.

One brand stands tall, a symbol of innovative marketing: IKEA. With its distinctive blue and yellow logo, vast aisles of stylish furniture, and the tantalizing aroma of Swedish meatballs wafting through its stores, IKEA has become an iconic global phenomenon. But behind the captivating showrooms and budget-friendly prices lies a well-crafted marketing strategy that has not only revolutionized the way we shop but has also redefined the very essence of the customer experience.

Jan 9, 2024

10 min read

Saltburn Marketing Review: The Perfect “Eat-the-Rich” Movie.

Love it, hate it, hate to love it, or love to hate it, Emerald Fennell’s Saltburn has left an impression on all of its viewers. With its twisted and savage plot, Emerald Fennell's second film, "Saltburn," has recently caused an uprising in the film industry.

Jan 8, 2024

8 min read

The 16 Different Types of Marketing That You Need to Know About

Marketing is the dynamic force that propels businesses into the limelight, shaping perceptions, creating connections, and driving revenue. Over the years, the landscape of marketing has undergone a seismic shift, evolving from traditional methods to a digital realm that is constantly expanding.

Jan 5, 2024

8 min read

Robinhood's Crypto Expansion in the EU and It’s Marketing Strategies

Robinhood has once again made headlines with its ambitious expansion into the European Union (EU) through the launch of its commission-free cryptocurrency trading app. The move comes as the fintech giant seeks to tap into international markets following its recent foray into the UK's stock-broking arena.

Jan 3, 2024

4 min read

Marketing On Las Vegas’s Sphere: Fad or The Future Of Marketing?

In the bustling heart of Las Vegas, a new marvel has emerged, reshaping the marketing landscape and captivating the imaginations of marketers and spectators alike—the Las Vegas Sphere.

Jan 3, 2024

5 min read

Uncovering the Key Elements of ‘Wonka’ Movie Marketing Campaign

The 2023 Willy Wonka Movie explores the whimsical side of the iconic character's early life, with Timothée Chalamet, who plays Willy Wonka, venturing into the chocolate business with aspirations of gaining popularity through his inventive creations.

Jan 2, 2024

9 min read

Athletic Greens Became The Health Norm Using One Main Marketing Strategy

If you’ve ever listened to a podcast, there’s a chance you’ve heard about Athletic Greens. How did it become so popular in the saturated wellness business? CEO Chris Ashende founded the nutritional green powdered drink in 2010 and, over time, developed an astounding $2.2 million in monthly podcast marketing spend.

Jan 2, 2024

6 min read

Innovative International Marketing Strategies for 2024

International marketing is a dynamic field that involves selling and promoting products or services on a global scale. Unlike domestic marketing, it requires a deep understanding of various cultural, economic, and political factors in different regions.

Jan 1, 2024

9 min read

Key Benchmarks For Success In Tourism Marketing

Companies that want to stand out in the crowded travel and tourism industry know that they need to dig deep into the numbers that show how well their ads are doing. The travel industry must have an in-depth knowledge of digital marketing standards.

Dec 30, 2023

7 min read

Discord Marketing Guide: How To Market Your Business

Discord, initially conceived as a communication platform for gamers, has undergone a remarkable evolution since its official launch in 2015. What began as a niche tool for gamers has now transformed into a vibrant hub for diverse communities.

Dec 28, 2023

8 min read

Why You Should Consider Twitch As A Part of Your Marketing Strategy in 2024

Twitch, born as a spin-off of justin.tv in 2011 and acquired by Amazon in 2014, has metamorphosed into an interactive live streaming behemoth. Initially dedicated to gaming, Twitch has evolved into a dynamic platform where content creators engage with their audience through live broadcasts, spanning genres beyond gaming.

Dec 26, 2023

4 min read

The Top 15 Biggest Rebrands and Comebacks of 2023 That Will Guide 2024

When a big company announces its intention to rebrand, the world collectively holds its breath, eagerly anticipating the transformative journey that lies ahead.

Dec 18, 2023

10 min read

This Is Everything You Need To Know About Ticketmaster's Marketing Strategy for Success

Ticketmaster, a globally renowned ticket sales and distribution company, has played a pivotal role in revolutionizing the live event industry. Since its inception, Ticketmaster has been a driving force in connecting fans with their favourite artists, teams, and performances.

Dec 18, 2023

5 min read

These Are The Top 7 Holiday Marketing Campaigns of 2023

Holiday marketing campaigns are not just about selling products; they are about creating memorable experiences that resonate with consumers during a festive season filled with joy and nostalgia.

Dec 16, 2023

5 min read

Top 5 Holiday Marketing Strategies for a Stellar 2023/2024 Season

With the holiday season just around the corner, businesses are getting ready for the busiest time of the year. It feels like there's always something new to tackle, from giving landing pages a fresh look to planning exciting holiday marketing campaigns and finding creative ways to connect with potential customers.

Dec 14, 2023

4 min read

Zara's Marketing Strategy: A Deep Dive into Fast Fashion Dominance

The Spanish retail giant's meteoric rise to become the world's largest clothing retailer is not just a result of trendy designs but a carefully crafted marketing strategy that sets it apart.

Dec 10, 2023

Dana Nemirovsky

12 min read

Mercedes‑Benz Marketing Strategies: A Comprehensive 2025 Analysis

In the world of luxury automobiles, few names evoke the same level of prestige and sophistication as Mercedes-Benz. Renowned for its commitment to innovation, quality, and unrivalled driving experiences, Mercedes-Benz stands as a symbol of automotive excellence.

Aug 15, 2025

Arash F

7 min read

Louis Vuitton's Marketing Strategy in 2025: Mastering the Art of Timeless Luxury

Louis Vuitton stands as the epitome of luxury, synonymous with sophistication and timeless elegance in the fashion realm.

Dec 5, 2023

8 min read

Top 7 Most Nostalgic Marketing Campaigns of 2023

The year 2023 witnessed a remarkable resurgence of nostalgia in the marketing world, with brands strategically tapping into the emotional reservoir of the past to captivate audiences.

Dec 4, 2023

5 min read

Spotify Wrapped Success Through Clever Marketing Tactics

As the year draws to a close, Spotify releases its annual Spotify Wrapped, transforming a simple year-in-review into a viral marketing powerhouse.

Dec 1, 2023

9 min read

Top 15 Marketing Challenges You’ll Face In 2024 (+ Solutions)

As technology continues to advance and consumer behaviours evolve, staying ahead of the curve is paramount for marketers seeking sustained success.

Dec 2, 2023

5 min read

Ferrari vs Lamborghini - Unveiling the Differences in Marketing Mastery

The world of luxury sports cars is dominated by two iconic brands, Ferrari and Lamborghini. The rivalry between these automotive titans has captivated enthusiasts for decades, fueling debates about performance, design, and the sheer thrill of the driving experience.

Nov 26, 2023

Arash F

6 min read

Michael Jordan Marketing Strategy (2025 Update): Jordan Brand, Nike & Global Influence

Updated for 2025: Michael Jordan’s marketing strategy—how the Jordan Brand–Nike playbook drives global growth, athlete branding, and lasting cultural impact.

Aug 18, 2025

Arash F

5 min read

Hungry For More? How Five Guys Burger Chain Suceeded With Their Marketing Strategy

Five Guys caters to burger lovers seeking high-quality food and friendly service, all while keeping things simple. Five Guys, the renowned American burger chain, has made a name for itself not only through its delicious burgers and fries but also through a strategic and effective marketing strategy.

Nov 19, 2023

5 min read

Artificial Intelligence and the Future of Marketing Strategies

Artificial intelligence (AI) has moved from the realm of science fiction to an integral part of everyday life, influencing industries from healthcare to finance. Marketing, in particular, stands poised to undergo a fundamental shift as AI systems become more sophisticated, accessible, and user-friendly.

Dec 23, 2024

Saina N

5 min read

The Role of Branding in Health Food Trends: What’s Real vs. Hype?

Health food trends often arrive on the scene accompanied by sweeping promises—sometimes subtle, sometimes bold. Sometimes, these cues comfort us, reassuring that we’re making the right choice. Yet, closer scrutiny of ingredient lists or production methods might reveal that the branding doesn’t tell the full story.

Dec 20, 2024

Dana Nemirovsky

5 min read

How Tim Hortons Became Canada’s Cup of Identity: Brewing Canada’s Culture Since 1964

Think of the Tim Hortons cup—brownish-red, with that unmistakable logo—as a compass. Not one that points north, but one that points toward comfort, routine, and familiarity. This isn’t just about hot beverages; it’s about a morning ritual that ties people together. Stepping into a Tim’s and ordering a double-double isn’t just getting coffee.

Dec 19, 2024

Dana Nemirovsky

4 min read

Instagram vs. TikTok: Finding the Best Fit for Your Brand's Marketing Needs

Social media has become a powerful force in shaping how businesses connect with customers, and today’s marketers have a wide range of platforms at their disposal. The truly two main platforms, Instagram and TikTok, dominate the landscape of visual and short-form content. Both platforms offer unique strengths, massive audiences, and evolving features designed to engage users, but they differ in tone, audience demographics, and content style.

Dec 19, 2024

Saina N

10 min read

Stand Out in the Crowd: A Guide to Building Your Personal Brand as an Entrepreneur

Building a strong personal brand as an entrepreneur starts with a clear understanding of who you are at your core meaning your values, passions, and the kind of impact you want to make. It’s not about mimicking someone else’s persona or slapping on a catchy tagline; it’s about discovering the unique voice only you can bring to the world.

Dec 19, 2024

Saina N

5 min read

McDonald’s “I’m Lovin’ It”: The Impact of a Catchy Jingle that Keeps People Lovin' It

It’s rare for a brand slogan to stick in people’s heads the way McDonald’s “I’m Lovin’ It” does. Mention the name, and watch how fast that little jingle—“ba-da-ba-BA-BAAA”—pops into someone’s mind. Since its launch in 2003, the “I’m Lovin’ It” slogan and jingle have become a cornerstone of the brand’s identity, weaving themselves into popular culture and everyday language. This audio instantly calls up crispy fries, quick comfort, and a feeling that’s surprisingly consistent across continents.

Dec 18, 2024

Dana Nemirovsky

4 min read

Modernized Branding: What Are Companies Doing Differently?

Branding isn’t static ink on a billboard or a one-off Super Bowl ad anymore. It’s a fluid, evolving relationship between companies and their audiences—a multidimensional dialogue shaped by purpose, personalization, technology, cultural context, and community collaboration. We’ve entered an era where brand authenticity, societal impact, and the seamless integration of technology define success. This shift didn’t happen overnight; it’s the product of decades of changing consumer expectations, media fragmentation, and global market dynamics.

Dec 18, 2024

Yasmin Fouladvand

15 min read

Building Success: The 10 Habits Every Entrepreneur Needs

Highly successful entrepreneurs operate by principles that transcend industry or product. They set clear goals and guard their time fiercely, remaining lifelong learners to stay competitive. By learning how top business leaders operate, aspiring entrepreneurs can integrate similar patterns into their own routines, setting themselves on a path toward sustained success.

Dec 18, 2024

5 min read

From Vision to Success: Essential Skills for Young Entrepreneurs

Becoming a successful young entrepreneur isn’t just about having a great product idea or a cool logo. It’s about cultivating a range of skills that make the entrepreneurial journey smoother, more strategic, and ultimately more rewarding. Being open to feedback, acknowledging mistakes, and adapting based on insights from customers and teammates fosters respect and trust.

Dec 18, 2024

5 min read

Beyond the Feed: How Influencers Can Build Their Own Brand Empire

Transitioning from influencer to entrepreneur can offer more freedom and control, allowing for the creation of real products or services. Making this change takes careful planning, strategic thinking, and a willingness to learn new skills.

Dec 18, 2024

5 min read

The Genius of Simplicity: Apple’s iPod Launch and Its Marketing Impact

The launch of Apple’s iPod in 2001 wasn’t just another gadget debut; it was a defining moment that signaled how simplicity could become a powerful marketing tool. Even as technology changes, the principle of presenting products as clear, empowering tools lives on in every Apple launch.

Dec 17, 2024

7 min read

Niche is Rich: 2025’s Hottest Business Niches That Will Thrive in 2025

Niche: 101! Discover the top strategies for identifying profitable business niches in 2025, where emerging trends, shifting markets, and evolving technology create exciting new opportunities. Learn how to combine data, personal strengths, and cultural shifts to build a niche business that’s relevant, scalable, and future-proof.

Dec 17, 2024

Dana Nemirovsky

4 min read

From Ads to Tradition: Coca-Cola’s Santa and Holiday Branding

Winter festivities carried a quieter aura, punctuated by candlelit gatherings and modest seasonal greetings. That iconic Santa did more than grace magazine pages and posters; it found its way into living rooms, influenced global brand aesthetics, and engraved an enduring mark on holiday marketing. In an age when brands scramble to create buzz, Coca-Cola’s Santa shows that authenticity, emotional resonance, and aesthetic consistency can transform an advertisement into an emblem cherished around the globe.

Dec 17, 2024

5 min read

One-Page Marketing Plan: A Simple Guide for New Entrepreneurs

If you’re just starting out, you’ve got a million things on your mind—developing a product, finding your audience, setting up shop, and somehow making it all profitable. Crafting a detailed marketing plan might sound like yet another big project, but it doesn’t have to be complicated or lengthy.

Dec 16, 2024

Arman Tale

3 min read

Your Roadmap to Starting a Podcast: From Idea to First Episode

Hey, if you’ve been sitting there thinking, “Maybe I should start a podcast,” trust me, you’re not alone. This year might finally be the moment when you, like so many others, decide to hit that record button and share your voice with the world. I mean, people are tuning in to podcasts all over the place, listening while commuting, doing chores, or even just relaxing on the couch. So, why not get a piece of that action?

Dec 12, 2024

Arman Tale

4 min read

Marvel Rivals: The Latest Hero Shooter Captures Players Worldwide

Marvel Rivals has swept the gaming world off its feet. The game hit a staggering milestone—10 million players in just three days. That kind of success speaks volumes about its impact. Today we will discuss the aspects that attributed Marvel Rivals to this kind of success from its marketing to how it built a legacy.

Dec 11, 2024

Dana Nemirovsky

5 min read

The Year in Review 2024: Biggest Branding Success Stories

2024 was a year where brands didn’t just play it safe—they rewrote the rules. Let’s take a closer look at the brands that made waves and set the bar for innovation. Here are the best branding success stories of 2024.

Dec 5, 2024

Dana Nemirovsky

6 min read

What is the Best Franchise to Own: How to Make the Right Choice

What are the best fast-food franchises to own in 2025? Learn how to choose the best franchise to own with insights into costs, benefits, and strategies for success in the fast-food and quick-service industry.

Dec 5, 2024

Dana Nemirovsky

5 min read

Important Business Trends to Watch in 2025: What Every Leader Must Know

The business landscape is shifting quickly as 2025 begins. New technologies, changing consumer behaviors, and evolving workplace practices are creating opportunities for growth and innovation. For businesses ready to evolve, these trends offer the chance to thrive. Let’s explore the most impactful trends that are shaping the future of business for 2025.

Dec 5, 2024

Dana Nemirovsky

6 min read

How to Monetize Your Social Media as an Influencer: Turn Your Influence Into Income

Learn how to make money on social media with actionable strategies for influencers, including monetizing Instagram, affiliate marketing, and building a profitable brand. Discover the best social media income tips to turn your followers into a sustainable revenue stream.

Dec 4, 2024

Dana Nemirovsky

10 Side Hustles That Could Become Full-Time Businesses in 2025

Discover 10 in demand side hustles for 2025 that you can start today, from delivery driving to social media management, and learn actionable steps to turn them into full-time businesses. This guide is packed with tips, realistic earning expectations, and insights to help you succeed.

Dec 3, 2024

Dana Nemirovsky

7 min read

10 Must-Watch Movies for Entrepreneurs: Stories of Ambition, Risk, and Success

Entrepreneurship isn’t just about building a business—it’s about crafting a story, chasing a vision, and fighting through every obstacle. This is a rundown of the movies you must watch if you are an entrepreneur or business enthusiast. These ten movies aren’t just for entertainment; they’re for reflection. They are windows into the grit, creativity, and relentless drive it takes to make it to the top.

Dec 2, 2024

Dana Nemirovsky

4 min read

10 Profitable Business Ideas for 2025 to Start Now: Profitable Startups For Today's Market

Explore 10 practical business ideas for 2025 that focus on community, creativity, and consumer needs. Learn how to start impactful ventures that solve real-world problems and align with current market trends.

Dec 2, 2024

Dana Nemirovsky

4 min read

Birthday Rewards and Freebies: The Brands That Celebrate Your Special Day

From free treats to special discounts, these rewards are showing us what brands care about our special day. Here are some brands that know how to celebrate their customers’ birthday by giving them rewards and freebies. You don't want to miss stopping by here!

Nov 29, 2024

Dana Nemirovsky

3 min read