Poppi Marketing Strategy: Redefining Soda Culture In 2024
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Latest Marketing Articles
Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon Launches A Grocery Subscription Service For Prime Users
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Cybersecurity 101: Why Every Single Business Needs Cyber Threat Awareness
Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?
Geofencing vs. GPS Tracking: Understanding the Differences
Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.
Influence of AI Development Services on Marketing Effectiveness
There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.
Will Bitcoin Reach Another All-Time High in 2024?
Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.
Tips for Swapping Cryptocurrencies Profitably In 2024
When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.
Boost Your Brand on LinkedIn: Effective Link Building and Visibility Strategies
This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint.
New York Jets Rebrand and Modernize Classic Design
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
IKEA New Gaming Furniture Is Launching This September
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
How to Market Your Finance Blog In 2024
Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.
7 Essential Tools for Email Campaign Success
Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article.
The Importance of App Development in Brand Perception
With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.
Enhancing Customer Experience: 8 Best Strategies
This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.
Top 10 Gym Marketing Strategies To Stand Out in 2024
Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.
Consulting for Cloud Migration Is Necessary for Your Digital Transformation Project
Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.
NBA Marketing Strategies And 4Ps In 2024
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder Marketing Strategy
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
Tarte's Influencer Marketing Strategy: A Double-Edged Sword
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique’s Marketing Strategies
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
Skims Is Running Its First National TV Ad Campaign, "Skims Lab."
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso Marketing Strategies That Led To Global Success
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
The Complete Guide to GDPR Compliance for Marketing in 2024
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
Web Design Trends That Will Make Your Website Stand Out
Explore the top web design trends in 2025, from minimalism to AI-powered experiences. Discover how future-ready design shapes immersive, responsive, and inclusive user journeys.
The Top Branding Trends of 2025: Creative Branding Ideas That Stand Out in A Commercialized World
Whether you’re researching branding trends and ideas in 2025 for future campaigns or scouting the best branding ideas that resonate with today’s consumers, these ideas will surely help you stand out. Let's dive in and you will learn that the emphasis remains on forging authentic connections—a principle that’s guided branding for decades, yet feels especially vital in our digital-saturated era.
The Biggest Celebrity Brand Partnerships in History: The Most Iconic Collaborations of All Time
Today, we count down ten of the best celebrity brand partnerships ever, these partnerships are more than just making money, they are about being iconic and going viral amongst the hard-to-impress crowds, especially in today's times. The most iconic moments that turned TV commercials into cultural phenomena and catwalks into legendary spectacles are laid out for you!
The 15 Biggest Concert Tours in History
Explore how music legends set mind-blowing revenue records. From rock icons to pop superstars, these 15 biggest concert tours prove live shows can redefine the industry.
The Best Online Marketing Courses: Learn Everything You Need for 2025
By enrolling in one of the best online marketing courses, you’ll stay ahead of the curve, learning everything from fundamental concepts of SEO to advanced lead-generation strategies on social channels. Today, we’ve curated ten stand-out marketing online courses: each offering unique benefits, formats, and areas of specialization.
Most Important Things to Check Before Hiring a Web Design Agency: Helping You Choose Correctly
From verifying portfolios and SEO must-haves to confirming in-house teams and clarifying rates, each step is essential to avoid costly surprises. By applying these insights, you’ll gain clarity on how to match your brand identity and project scope with the right partner’s capabilities. Let's dive into the things you must add to your checklist before hiring a web design agency.
History of Tobacco Marketing: From Early Ads to Modern Laws
Explore how tobacco marketing transformed from simple newspaper ads to sophisticated branding, celebrity endorsements, and digital strategies, all amid ever-tightening regulations.
The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
What Is Brand Architecture, and Why Does It Matter? A Comprehensive Guide
Discover how to optimize your brand portfolio with proven models—Branded House, House of Brands, and more—and learn strategies to build clarity, loyalty, and growth.
Uncovering the Clever Secrets: 20 Logos With Hidden Meaning
Explore 20 famous logos with hidden symbols, from Wendy’s “MOM” collar to FedEx’s hidden arrow. Learn how designers hide meanings in logos for lasting brand impact.
15 Vision and Mission Statement Examples to Inspire Your Buyers
Explore 15 real-world vision and mission statement examples from top companies. Learn how to craft compelling statements that guide your brand, attract customers, and shape your business future.
What Is a Value Proposition: Guide and Top Examples
Learn how to craft a powerful value proposition that highlights your brand’s unique benefits, solves customer challenges, and boosts loyalty and conversions.
10 Successful PR Campaigns That Changed the Industry
Explore the biggest PR campaigns in history—from Nike’s iconic slogan to Dove’s groundbreaking social message—and see how these famous PR case studies shaped brand images worldwide.
Crowdfunding in 2025: How to Succeed with The New Platforms & Trends Changing the Game
Crowdfunding seems like a tricky world to get into but it has come a long way since its early days, and now everyone is using it in one way or another. In this guide, we’ll break down crowdfunding in 2025 by exploring why it’s evolved so rapidly, how new platforms respond to community demands, and which trends—like decentralized funding or philanthropic projects—are shaping the future.
Where to Buy Your Domain: Top 8 Registrars for 2025
A practical guide to the best domain registrars 2025, comparing pricing, features, and pros & cons. Find the perfect match to secure your website’s online home.
What’s Next for Bitcoin? Crypto Predictions for 2025
For over a decade, Bitcoin has both excited and confused people across the globe. In this article, we’re going to explore bitcoin predictions 2025—how the world’s first and biggest cryptocurrency might evolve in terms of price, adoption, and technology. The bitcoin predictions for 2025 seem promising and we will tell you why!
The Best Guerrilla Marketing Examples You Need to See: Disruptive Ads that Changed Marketing
Over the years, countless brands have tried some pretty creative guerrilla marketing ideas, but not all of them were as memorable as these ones. We’ll dive into seven of the best guerrilla examples, analyzing what made them tick and why they caught the public’s fancy.
Is Dropshipping Dead in 2025? A Deep Dive into Profitability & Trends
Discover if dropshipping remains profitable in 2025. Uncover market data, success strategies, and the challenges shaping this e-commerce model’s evolving future.
Chappell Roan: Marketing Strategies Behind Her Rise to Fame
Who is Chappell Roan, and how did she rise to fame? Explore the marketing tactics behind her success—TikTok virality, playlist strategy, and brand partnerships—that made her one of 2024’s biggest breakout stars.
The Best Marketing Books You Need to Read in 2025: Upgrade your Strategy and Skills
If you’re ready to upgrade your marketing skill set, let’s dive into the best marketing books that you need to read this year! While hands-on experience is crucial, reading remains a powerful way to keep your ideas fresh and sharpen your strategies. That’s why we’ve put together this list of the best marketing books you need to read if you’re serious about thriving in 2025.
How to Audit Your E-Commerce Business: Edit Your Website and Drive More Results
Need to audit your e-commerce business or website? Today, we will show you how to break down an audit into manageable steps and come out with a clear plan to enhance everything, big or small. Let’s jump right in. Throughout this guide, we’ll look at the major areas that shape every e-commerce store so make sure to take notes.
10 Essential Steps for a Successful Business Launch
Discover 10 essentials for a successful business launch, from thorough planning to branding. Build a strong presence, secure funding, and master your market to thrive.
The Coolest Valentine’s Day Advertisements: Our Favourite Picks
In this roundup, we’re looking at the coolest Valentine’s Day advertisements that strike arrows in our heart, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels.
How Marilyn Monroe Became a Brand: The Woman Behind the Icon
Marilyn Monroe crafted a brand that transcends time, blending glamour, vulnerability, and cultural impact. Her story continues to shape Hollywood’s ideals, proving that an icon’s legacy never fades. In exploring how she became “Marilyn Monroe,” and the story of Marilyn Monroe, we uncover not just a pop-culture phenomenon, but a brand that remains hauntingly relevant.
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