Latest Marketing Articles

Modernizing Legacy Applications: A Phased Approach to Transformation

Most of the organizations' applications were developed some years ago and can't respond to new or growing business needs; therefore, they are archaic, inefficient, and expensive for their maintenance as new technological advances emerge.

• Marketing

Poppi Marketing Strategy: Redefining Soda Culture In 2024

People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.

• Marketing

Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit

Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.

• Marketing

Amazon Launches A Grocery Subscription Service For Prime Users

Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.

Cybersecurity 101: Why Every Single Business Needs Cyber Threat Awareness

Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?

Geofencing vs. GPS Tracking: Understanding the Differences

Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.

Influence of AI Development Services on Marketing Effectiveness

There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.

Will Bitcoin Reach Another All-Time High in 2024?

Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.

Tips for Swapping Cryptocurrencies Profitably In 2024

When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.

Boost Your Brand on LinkedIn: Effective Link Building and Visibility Strategies

This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint. 

• Marketing

New York Jets Rebrand and Modernize Classic Design

Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."

• Marketing

IKEA New Gaming Furniture Is Launching This September

The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.

How to Market Your Finance Blog In 2024

Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.

7 Essential Tools for Email Campaign Success

Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article. 

The Importance of App Development in Brand Perception

With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.

Enhancing Customer Experience: 8 Best Strategies

This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.

Top 10 Gym Marketing Strategies To Stand Out in 2024

Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.

• Tech

Consulting for Cloud Migration Is Necessary for Your Digital Transformation Project

Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.

• Marketing

NBA Marketing Strategies And 4Ps In 2024

As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.

• Marketing

Sonder Marketing Strategy

Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.

• Marketing

Tarte's Influencer Marketing Strategy: A Double-Edged Sword

A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.

• Marketing

Clinique’s Marketing Strategies

Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.

• Marketing

Skims Is Running Its First National TV Ad Campaign, "Skims Lab."

The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."

• Marketing

Miniso Marketing Strategies That Led To Global Success

Miniso has become a popular place for people to shop who want to save money without giving up style or quality.