Breaking Down PayPals Marketing Strategy
In the realm of digital transactions, PayPal stands out as a pioneer, revolutionizing the way individuals and businesses conduct financial transactions online.
Latest Marketing Articles
Taylor Swift and Travis Kelce Are A Marketers Match Made in Heaven
When it comes to marketing and celebrity endorsements, there are some pairings that just seem destined to happen. Recently, there has been a lot of buzz around the powerful combination of Taylor Swift and Travis Kelce.
The Top 5 Creative Campaigns of Fall 2023
The marketing campaigns of Fall 2023 have been incredibly creative and captivating, leaving a lasting impact on audiences. These campaigns have brought together the messy realities of life, thought-provoking social messages, and technological marvels.
Bud Light's Marketing Strategy: The Rise to Dominance
Bud Light, a well-known beer brand from America, has had an incredible journey since it first started. Due to clever marketing strategies, it held the title of America's top-selling beer for many years.
The Art and Science of Branding: Elevating Beauty and Cosmetic Brands
Branding in the cosmetics and beauty industry is more than just marketing; it's an expression of a company's values and a way to differentiate itself from the pack.
How To Use Affiliate Marketing to Grow Your Business
In today's fast-paced world of technology, businesses are always looking for new and creative ways to grow their customer base and make more money.
World’s Most Famous Logos And Why They Work
Having a memorable and creative logo is really important in today's competitive business world. It helps you make a lasting impression on your customers.
The Questionable Marketing Strategy of Bang Energy Drink and Its Success
Industry leaders like Red Bull and Monster dominate the highly competitive energy drink market. But in 2012, a new player called Bang Energy entered the scene, bringing with it a bold marketing strategy that aimed to shake things up.
.webp "BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership")
BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership
BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.
How to Get Marketing Right for Gen Z in 2023
To succeed in the constantly changing world of marketing, it's important to stay ahead of the game. In 2023, businesses need to pay attention to Generation Z (Gen Z) as an important group of consumers.
EA Sports FC Rebrands Itself Post-FIFA
When it comes to video gaming, there are only a few franchises that have achieved the same level of success and lasting popularity as Electronic Arts' (EA) FIFA series. For almost 30 years, this legendary soccer video game has won over the hearts of football fans all over the globe.
The Ultimate Email Marketing Guide for Successful Campaigns
Email marketing has become a powerful tool for businesses looking to increase sales and connect with customers. With the number of email users expected to reach a whopping 4.3 billion by 2023, it's absolutely essential to make the most of email marketing.
.avif "How Diesel Rebranded and Became an Iconic Fashion Statement")
How Diesel Rebranded and Became an Iconic Fashion Statement
Diesel, the legendary Italian denim company, has made a remarkable comeback in the fickle world of fashion, where fads come and go and businesses rise and fall.
.avif "How NFL Created A Winning Marketing Strategy")
How NFL Created A Winning Marketing Strategy
The NFL is not just a popular sport in America but also a powerful marketing force that excels at engaging fans and establishing a worldwide brand. In this article, we will thoroughly analyze the NFL's marketing strategies
Navigating the New Marketing Landscape: 10 Post-Pandemic Insights
The COVID-19 pandemic has presented businesses with unique and difficult challenges, completely changing the way marketing is done in ways we never could have predicted.
What Brands Can Learn From Adidas's Marketing Strategy
Adidas is a well-known brand for sports equipment and apparel that originated in Germany. It started out as a small shoe company. Adolf Dassler founded Adidas with a clear vision in mind: to primarily sell soccer products.
Vitaminwater Teams Up with Fortnite for Zero-Sugar Promotion
The Coca-Cola Company's Vitaminwater has partnered with PWR, a top competitive gaming and gaming content team, to bring an exciting gaming experience to the Fortnite virtual world.
Starbucks Marketing Strategy 2025: Releases That Keep Demand Brewing
The Starbucks Marketing Strategy in 2025: how the Starbucks fall lineup, Starbucks Rewards, cups and merch, Reserve theater, delivery and at-home channels, partnerships, and Starbucks advertising turn seasonal moments into year-round habit.
Nike Marketing Strategy: Becoming the Leading Force in the Sports Industry
Nike, the brand that holds the title of being the most valuable apparel brand in the world, has gained worldwide recognition. This recognition is not only due to its iconic sportswear but also because of its impressive marketing strategy.
.avif "Celebrities & Brands: Ariana Grande")
Celebrities & Brands: Ariana Grande
Ariana Grande is an amazing American singer, songwriter, and actress who has impressed people all over the world with her incredible talent and powerful vocals.
.avif "Kim Kardashian's Marketing and Corporate Success: The Branding of a Business Mogul")
Kim Kardashian's Marketing and Corporate Success: The Branding of a Business Mogul
Kim Kardashian, a well-known figure in reality television and a highly recognized celebrity, has managed to effectively expand her brand into the realm of business. In addition to her television appearances, she has achieved notable success as a businesswoman. Today we will look at all th ebrands kim Kardashian Launched na dher journey in the corporate world.
.avif "Celebrities & Brands: Selena Gomez")
Celebrities & Brands: Selena Gomez
Selena Gomez is a well-known name that is often associated with talent and versatility. She has successfully moved from being a beloved Disney star to becoming a worldwide sensation. In addition to her music and acting careers, Gomez has made a big impact in the business world.
.avif "TIFF 2023: All The Latest From The Celebration of Cinema, Stars, and the Future of Film.")
TIFF 2023: All The Latest From The Celebration of Cinema, Stars, and the Future of Film.
The Toronto International Film Festival (TIFF) has returned, and film lovers from all over the world are once again excitedly looking forward to this incredible celebration of cinema. The TIFF is known worldwide for its prestige and influence.
Celebrities & Brands: Kanye West
Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.
How To Make A Marketing Campaign Stand Out Every Time: Unique Marketing Campaign Strategies in 2025
Design campaigns people recognise in seconds and remember weeks later. This guide shows how to make a marketing campaign stand out with a fluent idea, distinctive assets, broad reach, and simple paths to action. Practical, unique marketing campaign strategies you can scale across channels.
Mobile UX Audit: 7 Mobile Interaction Flaws That Are Killing Your Revenue
Shoppers bail fast on clumsy mobile stores. This mobile UX audit unpacks 7 common mobile UX mistakes that drain conversions and shows how to improve mobile interaction with research-backed fixes from first tap to checkout.
Why Coca-Cola Keeps Pushing Its AI Limits in 2025: From Backlash To Breakthrough
New to the debate about Coca-Cola using AI. Here is the simple version. What the 2025 Coca-Cola AI ads are, why people are upset, how we got here since the 1995 truck classic, and what the brand is trying to prove with the Coca-Cola AI campaigns 2025.
Invest In Website Speed: Proving Website Speed ROI Through Core Web Vitals
Website speed ROI is real and repeatable. See how core web vitals ROI ties faster loads to higher conversions and lower CAC, plus how to estimate core web vitals optimization cost. Learn how does website speed convert ROI with clean math, field data, and a 90 day plan.
Dissecting E-E-A-T: A Complete Strategy For Building Expertise And Authority In Niche Industries
Build an E-E-A-T SEO strategy that lasts. Get the E-E-A-T framework explained in plain language, learn how to improve E-E-A-T on and off site, and follow a step by step plan aligned to the official Google E-E-A-T guide.
Social Search Is The New SEO: Make Your Content Appear On TikTok And Instagram
Social search drives discovery now. Use SEO for TikTok and SEO for Instagram to boost content visibility with keyworded captions, on-screen text, alt text, DM-share triggers, playlists, and series replies. This playbook shows how to rank inside TikTok and Instagram and win the click.
The Most Viral Billboard Ads Of All Time: 11 Iconic Billboards That Shook The World
From plane-tracking screens to 3D robots and shadow art, these are the most viral billboard ads ever made. Explore the most famous billboard ads that rewired culture, turned heads on the street, and proved why iconic billboards still win attention in a scrolling world.
The 7 Must-Have Elements of a High-Converting Landing Page Design
A high-converting landing page design starts with clarity, speed, and trust. Learn the seven must-have elements for designing a landing page that turns clicks into customers, with practical tips on headlines, CTAs, forms, mobile speed, social proof, and message match.
Designing for SEO: UX/UI Essentials That Help You Rank
Great search performance starts in the interface. Learn how to use UX/UI for SEO to rank for seo with UX/UI. This guide breaks down UX/UI essentials like Core Web Vitals, mobile layouts, information architecture, accessibility, structured data, and ecommerce patterns with practical steps you can ship right away.
The Power of Aesthetic Narrative: 10 Brands That Truly Sell a Lifestyle
Ten aesthetic brands that prove how a consistent aesthetic narrative can turn products into worlds, spanning performance, beauty, fashion, and outdoor culture, with Alo and Frankies Bikinis included.
Whole Foods Marketing Strategy 2025: A Look at the Health-Crazed Grocery Store
Explore the healthy jungle of Whole Foods and its marketing strategy in 2025, brand identity, new “Daily Shop” stores, private-label growth, Amazon integration, and the campaigns tying it together.
The Art Of FOMO In Marketing: Product Launching With Built-In FOMO Triggers
FOMO in marketing works because scarcity, loss aversion, and social proof make people act now. Use this clear, sourced playbook to plan a product launch with FOMO—plus real FOMO marketing examples from Nike SNKRS, Supreme, McDonald’s McRib, OnePlus, and Clubhouse.
The 10 Most Famous Brand Competitors Of All Time: Biggest Brand Wars
From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
How Hatch Turned Doomscrolling Into A Horror Marketing Campaign That Converts
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
Why Your Brand Needs a Newsletter: A Guide on Marketing Newsletters
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
The 10 Most Recognizable Brand Mascots of All Time
From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.
Top 10 Marketing Rebrand Failures: Ten Rebrands That Backfired and Why
The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.
Why Every Marketing Campaign Should Include a Press Release
A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.
Grammarly Has Become Superhuman: Inside the Rebrand, New Suite, And AI Direction
Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.
.webp "The Most Expensive Logos of All Time: Beyond The Design Fee")
The Most Expensive Logos of All Time: Beyond The Design Fee
Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.
Dove Marketing Strategy Explained: How “Real Beauty” Campaigns Redefined a Global Brand
Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.
Lululemon x NFL Collaboration 2025: The Athleisure Takeover
Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!
How Böcker Turned the Louvre Heist into a Hit: From Crime Scene to Campaign
How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.
The Most Successful Sports Marketing Campaigns of All Time
The most successful sports marketing campaigns of all time converted marketing into revenue and brand equity that lasts. This deep dive follows the ten most impactful sports marketing campaigns that demonstrably grew revenue or equity—each explained with what changed, why it worked, and how it remains iconic
Feature Insights
View All
