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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
Our streamlined UX and cohesive design establish the platform as the go-to for real-time ground transportation, blending research-driven creativity with measurable impact.
Project Highlights
- Modern CMS build (Webflow/WordPress) for speed, security, and easy in-house editing.
- Sitemap & IA strategy organized around core services (Dispatch, Load Booking, Route Planning, Paperwork, Rate Negotiation) and clear “Who We Serve” paths (Owner-Operators, Fleets).
- Component-driven web design + UI/UX system for consistent pages and faster publishing.
- Conversion paths with clear CTAs (Call, Email, Quote Form) surfaced across high-intent pages.
- On-page SEO: clean metadata, headings, internal linking, and XML sitemap; GA4/Search Console wired.
- Performance & accessibility: mobile-first layouts, asset optimization, WCAG-informed color/type, keyboard navigation.
- Copy support to keep language plain-English and trust-led (process, pricing posture, and expectations).
- Training & enablement: live CMS workshop, short how-to videos, and a governance checklist for ongoing updates.
- Unlimited design revisions during design, plus 30-day post-launch support for stability and tuning.
Challenges
Dispatch offerings can look interchangeable, and prospects are often skeptical about hidden fees or unclear processes. RT Dispatch needed a site that quickly differentiates the service (what’s included, how it works, what it costs to get started), reduces back-and-forth for quotes, and works flawlessly on mobile without adding day-to-day developer overhead.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs-to-be-done for owner-operators and small fleets, then rebuilt navigation and page structure around those tasks. A component-driven web design and focused UI/UX pass clarified service packages, simplified CTAs, and emphasized transparency (process steps, response times, what RT handles vs. what drivers do). We implemented pragmatic SEO, tuned speed and accessibility, and delivered enablement so the team can publish updates in minutes. Light branding polish and advisory-first marketing consultation kept messaging consistent.
Final Outcome & Why Brand Vision
The refreshed experience makes RT Dispatch easy to choose: clearer value, faster paths to quotes and calls, and a maintainable CMS that keeps operations lean. Brand Vision was the right partner because we pair enterprise-grade craft with enablement—combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable system, not just a launch.
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RT-Dispatch
Back-office made simple for drivers and small fleets—clear services, faster leads, and a site the team can run
RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
Our streamlined UX and cohesive design establish the platform as the go-to for real-time ground transportation, blending research-driven creativity with measurable impact.
Services
Project Summary
RT Dispatch set out to modernize ground-transportation oversight for airports, rail ports, cruise terminals, and convention centers. Their leadership needed a brand presence—and a marketing-ready website—that conveyed AI-driven, cloud-based efficiency, sub-hour deployment, and a proven 30 % revenue-lift promise. Brand Vision delivered a holistic refresh: from a crisp new visual identity to a conversion-focused, Webflow-powered site that mirrors the product’s speed and scalability.
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Brand Vision’s Impact
The impact we had on this project:
Brand Vision delivered a complete digital overhaul for RT Dispatch—refreshing the brand’s visual identity, streamlining UX flows, and building a high-performance website optimized for speed and accessibility. We embedded robust on-page SEO foundations and clear conversion paths to turn traffic into demo requests. The result is a cohesive, future-proof online presence that elevates RT Dispatch’s credibility and growth potential.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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