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May 8, 2024
(Updated on
May 6, 2024

Retina labs

Web Design and Development for Healthcare Industry

Retina Labs collaborated with Brand Vision to create a forward-thinking website with a great focus on improving its user flow and journey.

At Brand Vision we pride ourselves on creating unique, functional and outstanding services to our clients.

Project Summary

Our team at Brand Vision created a stunning website for Retina Labs, showcasing their technology and what they offer. We incorporated a subtle yet engaging colour palette to enhance their brand.

Brand Vision’s Impact

The impact we had on this project:

Our work on Retina Labs resulted in a stunning website with a beautiful colour palette enhancing their products and information. The website had significant improvements such as usability, optimization, increased loading speed by introducing a cleaned and revised website structure.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

Retina Labs recognized the importance of a strong online presence in reaching its target audience and promoting its vital services. However, the company's website required a significant overhaul to reflect its professionalism, innovation, and dedication to eye health. Key challenges included outdated design, ineffective typography, lack of visual appeal, and suboptimal mobile performance. Additionally, the website's search engine optimization (SEO) needed improvement to enhance visibility and attract organic traffic.

Retina Labs partnered with Brand Vision, a renowned digital design and development agency, to revamp its website and elevate its online brand presence. Brand Vision devised a comprehensive strategy to address Retina Labs' challenges while aligning with its brand identity and objectives.

Brand Vision introduced a color palette consisting of pastel variations of yellow, green, red, and blue. These colors were carefully chosen to evoke feelings of positivity, vitality, and trust, while also aligning with the healthcare industry's visual standards. The refreshed color scheme injected life into the website and enhanced its overall aesthetics, making it more engaging and memorable for visitors.

Recognizing the significance of typography in conveying professionalism and readability, Brand Vision recommended the implementation of the Aspekta font family throughout the website. The Aspekta font's clean lines, modern style, and versatility complemented Retina Labs' brand image, ensuring consistency and coherence across all web pages. This typography overhaul enhanced the website's visual appeal and facilitated easy navigation for users.

To boost Retina Labs' online visibility and drive organic traffic, Brand Vision conducted comprehensive on-page SEO optimization. This included keyword research, meta tag optimization, content refinement, and internal linking strategies. By incorporating relevant keywords and optimizing various elements of the website, Brand Vision improved Retina Labs' search engine rankings and enhanced its discoverability among target audiences searching for diabetic eye disease services.

In today's mobile-centric landscape, ensuring a seamless browsing experience across devices is imperative. Brand Vision implemented responsive design principles and optimized the website for mobile devices, including smartphones and tablets. By prioritizing mobile responsiveness and usability, Retina Labs' website now delivers a consistent and user-friendly experience across all screen sizes, enhancing accessibility and engagement for mobile users.

Through collaborative efforts with Brand Vision, Retina Labs successfully transformed its website into a powerful online platform that reflects its commitment to excellence in eye health care. By prioritizing design aesthetics, typography, SEO optimization, and mobile responsiveness, Retina Labs now stands poised to better serve its audience and make a meaningful impact in the field of diabetic eye disease prevention.

What was client’s reaction

Retina labs
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