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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Platform
Timeline
10 Weeks
Vision Gazon provides lawn care, maintenance, and custom outdoor design with a focus on sustainable practices and responsive service.
We partnered to clarify the offer, refresh the visuals, and build a fast, mobile first site that turns interest into booked work.
Project Highlights
- Brand identity refresh: logo, colour palette, typography, icon set, textures, and a simple style guide for consistent use. See our branding.
- Modular site design with reusable components and a maintainable CMS, so the team can update Services, Projects/Gallery, About, and Contact without developer help. Built to our web design and UI/UX standards.
- Mobile first and accessible layouts with sitemap and information architecture aligned to buyer tasks (see services → view proof → request a quote).
- Local SEO setup at launch: clear titles and headings, helpful internal links, and an XML sitemap. Explore our SEO.
- Estimator and payments options to speed up quoting and make invoicing smoother when needed.
- Quality assurance and handover: cross device testing, basic user checks, and a short admin training session.
Challenges
Landscaping buyers often have immediate needs and limited time. Service pages and galleries must show scope and craftsmanship quickly, while quote requests need just enough detail to avoid back and forth. The old structure made it harder to compare services, see recent work, or start a request on mobile.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We designed around three key moments: exploring services, checking recent work, and starting a quote. Reusable blocks handle service details, process steps, FAQs, testimonials, and galleries. We kept copy simple, set up launch SEO, tuned mobile performance, and added basic tracking for forms and CTAs. We also aligned visuals across the site and proposal templates so everything feels unified.
Final Outcome & Why Brand Vision
The refreshed brand and site help Vision Gazon earn trust faster: clear services, real proof, quicker quote requests, and a CMS the team can manage in house. We paired brand design with clear page structure and search basics, plus training so the team can run it day to day.
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Outdated Website, Brand Consistency, Content Organization, Mobile responsive.
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(Updated on )
Vision Gazon
A clean, credible brand and website that make it easy to see the work and request a quote.
Vision Gazon provides lawn care, maintenance, and custom outdoor design with a focus on sustainable practices and responsive service.
We partnered to clarify the offer, refresh the visuals, and build a fast, mobile first site that turns interest into booked work.
Services
Project Summary
For Vision Gazon, we designed and developed a beautiful and unique Webflow website, that stands out in their industry. Also, we developed an interactive calculator web app that streamlines the quoting process.
Brand Vision’s Impact
The impact we had on this project:
Our work on Vision Gazon resulted in a website that significantly improved usability, enhanced optimization for better search engine visibility, increased speed, and introduced a cleaned and revised design and website structure. This overhaul ensures a seamless and efficient experience for their clients and visitors.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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