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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Petits Vauriens is an E-commerce start-up focused on selling clothing for babies and toddlers. The brand's vision is to create an inviting and gender-neutral shopping experience for parents and caregivers.
The case of Petits Vauriens serves as a testament to the power of thoughtful design in building a successful E-commerce business.
Project Highlights
Challenges
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
Final Outcome & Why Brand Vision
More from Project
Project Visuals & More
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The primary objectives for the Petits Vauriens website were to ensure the website is easy to navigate, allowing users to find and purchase products effortlessly; to create a shopping environment that feels welcoming and comfortable for users; to design the site to appeal to all genders, avoiding stereotypes and ensuring inclusivity; and to utilize a child-friendly color palette and engaging imagery to attract and retain visitors.
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High-quality images showcasing the brand’s products in real-life settings were prioritized to help users visualize the clothing on children and add an emotional connection to the shopping experience.
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A child-friendly color palette was chosen for the website, incorporating pastel colors such as blue, green, pink, and yellow, selected for their soothing and non-intrusive qualities to create a welcoming and comfortable atmosphere.
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The typography combined Helvetica Neue and Poppins; Helvetica Neue was chosen for its clean, modern appearance ensuring readability and a professional look, while Poppins added a touch of playfulness with its rounded, friendly characteristics.
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The website’s layout was designed with simplicity in mind, featuring a clear and intuitive navigation structure that allowed users to easily browse categories, filter products, and complete purchases. Key features such as search functionality, product recommendations, and customer reviews were prominently integrated to enhance the shopping experience.
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(Updated on )
Petits Vauriens
Web Development for an e-commerce start-up
Petits Vauriens is an E-commerce start-up focused on selling clothing for babies and toddlers. The brand's vision is to create an inviting and gender-neutral shopping experience for parents and caregivers.
The case of Petits Vauriens serves as a testament to the power of thoughtful design in building a successful E-commerce business.
Project Summary
Petits Vauriens, through its partnership with Brand Vision, successfully created an E-commerce platform that not only facilitated easy shopping but also resonated emotionally with its audience.
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Brand Vision’s Impact
The impact we had on this project:
By prioritizing user experience, inclusive design, and visual appeal, Petits Vauriens established itself as a trusted and beloved brand in the competitive market of baby and toddler clothing.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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