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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Industry
Timeline
10 Weeks
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
Creatws custom graphic design and illustrations, enhancing their research-focused online presence.
Project Highlights
- Webflow build — modern, secure, responsive foundation with a separate mobile design.
- Bilingual site — English/French structure, navigation, and content workflow.
- Sitemap & IA strategy — concise, high‑signal pages (Home, Approach, Services, Team, Testimonials, Contact).
- Component‑driven system — reusable sections for services, team bios, FAQs, testimonials, and resources.
- Conversion paths — clear CTAs to Book a Consultation / Contact, with short forms and phone/email surfaced.
- On‑page SEO — metadata, headings, internal linking, XML sitemap; GA4/Search Console wired.
- Performance & accessibility — WCAG‑informed colour/contrast, focus states, keyboard navigation; asset optimization.
- Copy support — plain‑English microcopy for services (assurance, tax, advisory) and regulated claims.
- Training & enablement — live CMS workshop, short how‑to videos, and a governance checklist for ongoing updates.
- QA & stabilization — cross‑device testing and a 30‑day post‑launch support window
Challenges
Accounting sites often blur services and bury credibility signals making it hard for prospects to understand what’s offered, who does the work, and how to start. Sylvestre & Co. needed a bilingual experience that highlights services and process clearly, reinforces trust (team, testimonials, approach), and reduces back‑and‑forth to book a consultation without day‑to‑day developer dependence.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped buyer tasks for founders, nonprofit leaders, and finance managers, then rebuilt the information architecture around those tasks. A component‑driven web design and focused UI/UX system improved scanability and choice clarity. We aligned light branding, implemented pragmatic SEO, and instrumented analytics. Finally, we delivered enablement training, documentation, and governance so updates don’t require developers. Advisory‑first marketing consultation supported roadmap decisions.
Final Outcome & Why Brand Vision
The refreshed experience makes Sylvestre & Co. easy to choose: clearer bilingual services, stronger trust signals, faster paths to Book a Consultation, and a maintainable CMS that keeps operations lean. Brand Vision was the right partner because we pair enterprise‑grade craft with enablement combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable system not just a launch.
- Website traffic increased by 200% (per Google Analytics, first 6 months post-launch)
- Visitors stayed ~2:00 vs ~0:26 before (+362 %)
- Navigation to thought leadership and portfolio up by 53%
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Project Visuals & More
After research and evaluation of the clients requirements, the Brand Vision team decided to use Webflow for building the website. Webflow is a website design and development platform. Webflow offers a visual drag-and-drop interface that allows for the creation of custom, responsive designs without requiring coding skills. One of the main benefits of using Webflow is the flexibility it provides for creating unique and visually appealing designs. The platform's powerful visual editing tools, along with its extensive library of design elements and templates, enable designers to create beautiful and engaging websites that are tailored to their clients' specific needs and preferences.
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Animations are an important aspect of modern web design as they add an interactive and engaging element to the user experience. In the case of this website built with Webflow, our team explored different variations of animations for each custom graphic design element to ensure that they were both aesthetically pleasing and functional.
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Sylvestre & Co
Boutique accounting & advisory, presented clearly — bilingual, credible, and easy to run
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
Creatws custom graphic design and illustrations, enhancing their research-focused online presence.
Services
Project Summary
Working with Sylvestre & Co agency, we provided custom graphic design and illustrations, along with website design and development. Our aim was to create a visually captivating online presence that reflects their research expertise.
Brand Vision’s Impact
The impact we had on this project:
Our work with Sylvestre & Co, a research agency, involved providing custom graphic design and illustrations along with website design and development. This resulted in improved usability for their research-focused audience, enhanced optimization, increased loading speed, and introduced a cleaned and revised design and website structure, ensuring a captivating online presence.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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