.webp)
.webp)
.avif)
.webp)
.webp)
.webp)
.webp)
.avif)
.avif)
99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
Get Directions
Deliverables
Industry
Platform
Timeline
10 Weeks
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
We partnered with Canada Cloud Pharmacy to create a clear, patient-focused digital experience that builds trust and simplifies online ordering.
Project Highlights
- UX research and user-flow mapping focused on first-time visitors, returning patients, and caregivers, aligning the experience with how people actually refill, upload prescriptions, and compare options.
- Sitemap and IA redesign centered on the core journey: How to Order, Products, Pricing, FAQs, and Contact, with clear paths to create an account, upload a prescription, and place an order.
- Design system in Figma with tokens, type scale, accessible color ramps, components, and page templates for Home, How to Order, Product Info, Category, and Account states.
- Responsive UI and interaction specs for desktop, tablet, and mobile, including states for logged in, refill, and prescription upload.
- Trust and safety UX patterns that foreground licensing, contact details, and policy links to reinforce legitimacy and care standards.
- On-page SEO foundations inside the design: semantic headings, internal linking patterns, product schema placeholders, and content modules for guidance and medication education.
- Developer handoff with full redlines, component documentation, prototype links, and acceptance criteria for performance, accessibility, and Core Web Vitals.
- Governance kit with content guidelines, image specs, alt-text patterns, and a release checklist so the client team can publish consistently.
Challenges
Pharmacy websites must communicate trust, safety, and clarity while handling complex tasks like prescription upload and product selection. The prior experience made core actions feel fragmented and visually inconsistent, which increased support burden and reduced confidence for first-time users. The new design needed to be compliant, accessible, and simple to operate, with flows that reduce hesitation at every step.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped the critical jobs to be done for patients and caregivers, then rebuilt the information architecture around those tasks. Wireframes established low-friction flows for account creation, prescription upload, manual ordering, and product discovery. The visual identity was refined within brand guidelines to balance medical credibility with warmth. We specified responsive components, content hierarchy, error-state messaging, and trust elements, then packaged a developer-ready kit with annotations, prototypes, and QA criteria for a smooth build.
Final Outcome & Why Brand Vision
The new design system presents Canada Cloud Pharmacy as a credible, easy-to-use destination for Canadian patients: clearer how-to steps, cleaner product and policy pages, and ordering flows that reduce uncertainty. Brand Vision was the right partner because we combine senior UX craft, accessible UI, and meticulous handoff. The result is a maintainable, performance-minded design that development teams can implement with confidence, supported by governance and content rules that keep quality high over time.
More from Project
Project Visuals & More
Branding: To modernize Cloud Pharmacy's branding, we revamped their logo, color palette, and typography. We opted for a cleaner and more sophisticated design aesthetic, with shades of blue that evoke trust and professionalism. The chosen typography, Gillory and Roboto, further enhanced the brand's contemporary appeal while ensuring readability and accessibility.
The result was an intuitive user experience, modernized brand identity, and improved performance in speed and search engine optimization. These improvements led to increased user engagement, higher conversion rates, and enhanced visibility on search engines, positioning Cloud Pharmacy for sustained growth and success in the competitive online healthcare industry.
UI/UX Redesign: We conducted a thorough analysis of user behavior and preferences to inform the redesign of Cloud Pharmacy's website. The new design prioritized simplicity, clarity, and ease of navigation, ensuring a seamless user experience across all devices.
Through a strategic approach to redesigning Cloud Pharmacy's website and reimagining its branding, Brand Vision Marketing successfully transformed the online pharmacy's digital presence. By prioritizing user experience, modernizing branding elements, and optimizing performance and SEO, we positioned Cloud Pharmacy for sustained growth and success in the competitive online healthcare industry.
Explore more
These Cases Might Also Interest You
.webp)
Website
Branding
ArcelorMittal
ArcelorMittal Tailored Blanks North America (AMTBNA) manufactures laser‑welded tailored steel blanks that combine different grades, thicknesses, and coatings into optimized sheets—improving crash safety, reducing weight, and streamlining assembly for high‑performance automotive programs.
Website
Branding
Directed IRA
Directed IRA is a leading self‑directed IRA custodian enabling investors to diversify into alternatives like real estate, private funds, crypto, startups, and metals. Our mandate: make complex decisions easy, remove friction on key flows, and optimize conversion—without a full rebuild.
Website
Branding
Luxonis
Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Website
Branding
RT-Dispatch
RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
.webp)
Website
Branding
Results Canada
A social media audit is essential for organizations looking to maximize their online presence and achieve strategic goals. It enables a comprehensive assessment of current social media strategies by analyzing key performance metrics such as reach, engagement, and follower growth to identify what’s working and what needs improvement.
Website
Branding
Mass Virtual
Mass Virtual builds extended‑reality (XR) training platforms, with MassXR improving retention, readiness, and cost efficiency across aerospace, defense, and enterprise. Our mandate: frame the platform for decision‑makers (not just technologists), reduce friction to inquiry, and deliver a site that is accessible, high‑performance, and easy for internal teams to run.
Website
Branding
4RBees
4RBees is a mission-driven organization focused on protecting and revitalizing bee populations. With innovations like PureWave™ Cells and PureWave™ Raw Energized Honey, purchases and memberships fund wildflower plantings, biodiversity projects, and support for independent beekeepers. Our mandate: clarify the mission, modernize the brand, and build an e‑commerce foundation that’s simple for a lean team to run.
Website
Branding
Ocean Park Mechanical
Ocean Park Mechanical is a design-build mechanical contractor delivering HVAC, plumbing, fire protection, and controls for large multi-residential and commercial projects across Western North America. Our mandate: clarify capabilities, surface project proof fast, and launch a maintainable web foundation the team can run.
Website
Branding
Tova
Tova enables guests to tip hotel and restaurant staff via QR codes and cashless payments. Properties can customize branded cards and signage, while managers get real‑time reporting and simpler admin. Our mandate: tell the story in plain language, reduce friction to tip or sign up, and deliver a maintainable web foundation.
Website
Branding
Retina labs
Retina Labs delivers teleophthalmology solutions that connect primary care with ophthalmology to detect conditions like diabetic retinopathy earlier and reduce preventable blindness. Our mandate: present the platform in plain language, streamline referral and program setup, and launch a maintainable site that is fast, accessible, and credible for clinicians and health systems.
Website
Branding
2992 Sheppard
A 15‑storey, 158‑suite condominium steps from Fairview Mall and major corridors (401/404/407), within walking distance of the proposed Sheppard LRT/subway extension. We built a place‑specific brand and pre‑leasing toolkit that sells proximity, convenience, and everyday livability—without over‑promising.
.avif)
Website
Branding
Aequitas Partners
Aequitas Partners (AQP Search) is a boutique executive search and human capital advisory firm for high‑growth healthcare companies. Our mandate: translate a sophisticated services mix (executive & board search, founder recruiting, RPO, and advisory) into a clear, credible, and conversion‑ready website that’s simple for internal teams to run.
.avif)
Website
Branding
Lite-1
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
Website
Branding
Sylvestre & Co
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
(Updated on )
Canada Cloud Pharmacy
Licensed Canadian pharmacy, reimagined online for clarity, trust, and seamless ordering.
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
We partnered with Canada Cloud Pharmacy to create a clear, patient-focused digital experience that builds trust and simplifies online ordering.
Services
Project Summary
By leveraging Brand Vision Marketing's expertise and strategic approach, Cloud Pharmacy underwent a comprehensive redesign of its website and branding.
.avif)
Brand Vision’s Impact
The impact we had on this project:
The collaboration between Cloud Pharmacy and Brand Vision Marketing resulted in significant improvements across various aspects of the business by leveraging expertise, strategic planning, customized solutions, effective execution, and measurable outcomes.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
These cases might also interest you
