home_and_garden com
May 29, 2024
(Updated on
May 29, 2024
)

Ocean PM

Web Design & Development for a Construction Business

The collaboration between Ocean PM and Brand Vision exemplifies the impact of strategic website redesign and development.

Brand Vision's expertise and innovative approach were crucial in delivering a digital solution that met and exceeded Ocean PM's objectives, showcasing their ability to transform brands through superior web design and development.

Project Summary

Brand Vision significantly enhanced Ocean PM's website by modernizing its visual design and optimizing its functionality to better reflect the company's industry-leading status.

Brand Vision’s Impact

The impact we had on this project:

By aligning the website’s aesthetics and functionality with Ocean PM’s brand values and service quality, Brand Vision helped Ocean PM achieve a stronger online presence, improved user experience, and increased client engagement.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

The primary objectives of the website redesign were to modernize the visual aesthetics of the website to reflect Ocean PM's cutting-edge services, enhance user experience (UX) to facilitate easier navigation and an improved customer journey, and increase the website’s ability to generate leads and attract new clients.

Brand Vision updated the color palette to reflect a more modern and professional look, incorporating colors that symbolize reliability and innovation, while the typography was carefully chosen to enhance readability and impart a sense of sophistication and clarity.

Brand Vision began the project with an in-depth research phase, which involved understanding Ocean PM’s core services and unique selling points, analyzing the target audience and their expectations, evaluating the existing website’s performance and identifying areas for improvement, and reviewing competitor websites to benchmark industry standards.

A major focus of the redesign was to highlight Ocean PM’s key services prominently. This was achieved by creating dedicated service pages with detailed descriptions and high-quality images to illustrate the scope and quality of Ocean PM's work.

Icons and graphics were used to visually represent each service, making the information more engaging and easier to digest. Additionally, a clear and well-structured menu was implemented to ensure intuitive navigation, allowing users to find information quickly.

To improve the overall user journey, Brand Vision strategically organized the homepage to immediately communicate Ocean PM’s expertise and areas of service through key information and visuals. Clear and compelling calls-to-action were placed throughout the site to encourage user engagement, such as inquiry forms and quote requests, while mobile optimization ensured a seamless experience for users on all devices, crucial in today’s mobile-first world.

To boost lead generation, the website featured user-friendly contact forms on each service page, integrated chat functionality for instant communication with potential clients, and showcased case studies and testimonials to build trust and credibility. The redesigned website successfully launched, resulting in a 40% increase in site traffic within the first three months, a 50% increase in lead generation through enhanced contact forms and chat features, and positive feedback from clients and partners praising the modern look, improved usability, and comprehensive service information.

What was client’s reaction

Founder/CEO,
Ocean PM
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