At Brand Vision, our commitment goes beyond mere branding. When tasked with designing and branding for the 2992 Sheppard development project, our aim was to surpass the superficiality of a logo and craft a unique and unforgettable brand identity for this upscale venture located in Toronto.
In the framework of 2992 Sheppard development endeavor, our dedication to outstanding branding seamlessly manifested through the crafting of a holistic brand identity for the venture. Utilizing our expertise with meticulous care, we captured the project's essence in a visually captivating brand identity, emphasizing the logo and its accompanying elements.
We did more than just make things look good; we organized content and created unique illustrations to ensure a cohesive and visually appealing brand that truly showcases the luxury and uniqueness of this project in Toronto.
The logo was inspired from the "zigzag" pattern thats portrait on the building across the stories.
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Delft Blue was chosen as the main color for the 2992 Sheppard brand because as it adds sophistication and timeless charm, perfectly reflecting our theme of "Elegance For All — Modern Community Living.
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The font "Furore" was chosen because it compliments the design of the logo while keeping a modern, playful and timeless feel.
Project Brief and Research, Logo Design, Typography and Color Palette Selection, Brand Application, Feedback and Revisions, Finalization, Brand Application Across Media, Launch and Promotion, Monitoring and Adaptation
