.webp)
.webp)
.avif)
99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
Get Directions
Greater than Gluten reached out to Brand Vision to create it's branding and packaging that best showcases the brand's goal and mission.
At Brand Vision, we go above and beyond to bring your vision to life and make it better by adding unique touches.
Project Highlights
Challenges
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
Final Outcome & Why Brand Vision
More from Project
Project Visuals & More
Greater than Gluten is a burgeoning start-up in the gluten-free food market. With an ambitious vision to carve out a unique identity in a crowded space, they partnered with Brand Vision Marketing to craft a comprehensive brand identity. The collaboration encompassed the creation of a logo, typography, color palette, and packaging design that would resonate with their target audience and distinguish them from competitors.
The primary objective was to develop a brand identity that reflects the quality and appeal of gluten-free products. Greater than Gluten sought a design that conveyed warmth, naturalness, and the inviting nature of freshly baked bread, while also emphasizing the brand's commitment to health and quality.
The goal for the packaging was to evoke a natural, artisanal feel. To achieve this, mock-ups were created using a white matte papery texture, a choice that aligns with sustainable practices while enhancing the tactile experience for consumers, making the product feel more authentic and premium. Custom-made graphic elements depicting loaves of bread were integrated into the packaging design. These graphics, along with the strategic use of the brand’s color palette, add a playful yet sophisticated touch, making the packaging visually appealing and easily recognizable on store shelves.
The logo design incorporated the custom typography, ensuring that the brand name itself is the central visual element. The rounded edges of the letters evoke the softness of bread, while also making the logo approachable and friendly.
The iterative design process led to a final brand identity that successfully met Greater than Gluten’s objectives. The combination of custom typography, a warm and inviting color palette, and thoughtfully designed packaging positions Greater than Gluten as a premium, approachable, and authentic brand in the gluten-free market.
The core of the brand identity lies in the custom-made typography derived from the "Penta Rounded" font. This choice was driven by the font’s inherent roundness and softness, which metaphorically aligns with the characteristics of bread – soft, comforting, and wholesome.
Custom modifications were made to the existing font to enhance its uniqueness and tailor it specifically to Greater than Gluten’s brand narrative.
Explore more
These Cases Might Also Interest You
Website
Branding
Roncelli
Roncelli is a respected construction and industrial services firm with decades of proven work. The task was to rebuild the brand from the ground up so it feels modern and future ready, while still honoring the company’s heritage. The result is a clear, professional identity that scales across every touchpoint and signals confidence on day one.
Website
Branding
Luxonis
Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Website
Branding
RT-Dispatch
RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
.webp)
Website
Branding
Results Canada
A social media audit is essential for organizations looking to maximize their online presence and achieve strategic goals. It enables a comprehensive assessment of current social media strategies by analyzing key performance metrics such as reach, engagement, and follower growth to identify what’s working and what needs improvement.
Website
Branding
4RBees
4RBees is a mission-driven organization focused on protecting and revitalizing bee populations. With innovations like PureWave™ Cells and PureWave™ Raw Energized Honey, purchases and memberships fund wildflower plantings, biodiversity projects, and support for independent beekeepers. Our mandate: clarify the mission, modernize the brand, and build an e‑commerce foundation that’s simple for a lean team to run.
Website
Branding
Tova
Tova enables guests to tip hotel and restaurant staff via QR codes and cashless payments. Properties can customize branded cards and signage, while managers get real‑time reporting and simpler admin. Our mandate: tell the story in plain language, reduce friction to tip or sign up, and deliver a maintainable web foundation.
Website
Branding
Canada Cloud Pharmacy
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
Website
Branding
2992 Sheppard
A 15‑storey, 158‑suite condominium steps from Fairview Mall and major corridors (401/404/407), within walking distance of the proposed Sheppard LRT/subway extension. We built a place‑specific brand and pre‑leasing toolkit that sells proximity, convenience, and everyday livability—without over‑promising.
.avif)
Website
Branding
Aequitas Partners
Aequitas Partners (AQP Search) is a boutique executive search and human capital advisory firm for high‑growth healthcare companies. Our mandate: translate a sophisticated services mix (executive & board search, founder recruiting, RPO, and advisory) into a clear, credible, and conversion‑ready website that’s simple for internal teams to run.
(Updated on )
Greater than Gluten
Branding & Packaging Design for a Start-up
Greater than Gluten reached out to Brand Vision to create it's branding and packaging that best showcases the brand's goal and mission.
At Brand Vision, we go above and beyond to bring your vision to life and make it better by adding unique touches.
Services
Project Summary
Our team at Brand Vision never miss when it comes to creating stunning and unique designs.
Brand Vision’s Impact
The impact we had on this project:
Our work for Greater than Gluten resulted in a unique, timeless and inviting branding and packaging design with custom made design pattern.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
These cases might also interest you
