Greater than Gluten

Branding & Packaging Design for a Start-up

Greater than Gluten reached out to Brand Vision to create it's branding and packaging that best showcases the brand's goal and mission.

At Brand Vision, we go above and beyond to bring your vision to life and make it better by adding unique touches.

2024

Discuss this project

Services

Industry

Food & Beverage

StartUps

Duration

weeks

Platform

Figma

Project Summary

Our team at Brand Vision never miss when it comes to creating stunning and unique designs.

Brand Vision’s Impact

The impact we had on this project:

Our team at Brand Vision never miss when it comes to creating stunning and unique designs.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

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Greater than Gluten is a burgeoning start-up in the gluten-free food market. With an ambitious vision to carve out a unique identity in a crowded space, they partnered with Brand Vision Marketing to craft a comprehensive brand identity. The collaboration encompassed the creation of a logo, typography, color palette, and packaging design that would resonate with their target audience and distinguish them from competitors.

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The primary objective was to develop a brand identity that reflects the quality and appeal of gluten-free products. Greater than Gluten sought a design that conveyed warmth, naturalness, and the inviting nature of freshly baked bread, while also emphasizing the brand's commitment to health and quality.

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The goal for the packaging was to evoke a natural, artisanal feel. To achieve this, mock-ups were created using a white matte papery texture, a choice that aligns with sustainable practices while enhancing the tactile experience for consumers, making the product feel more authentic and premium. Custom-made graphic elements depicting loaves of bread were integrated into the packaging design. These graphics, along with the strategic use of the brand’s color palette, add a playful yet sophisticated touch, making the packaging visually appealing and easily recognizable on store shelves.

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The logo design incorporated the custom typography, ensuring that the brand name itself is the central visual element. The rounded edges of the letters evoke the softness of bread, while also making the logo approachable and friendly.

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The iterative design process led to a final brand identity that successfully met Greater than Gluten’s objectives. The combination of custom typography, a warm and inviting color palette, and thoughtfully designed packaging positions Greater than Gluten as a premium, approachable, and authentic brand in the gluten-free market.

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The core of the brand identity lies in the custom-made typography derived from the "Penta Rounded" font. This choice was driven by the font’s inherent roundness and softness, which metaphorically aligns with the characteristics of bread – soft, comforting, and wholesome.

Custom modifications were made to the existing font to enhance its uniqueness and tailor it specifically to Greater than Gluten’s brand narrative.

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