Cleaner indexation, stronger B2B visibility, and measurable gains across partner-facing pages.
Flipp is a retail-tech platform powering digital circulars and retail media for brands and retailers. Their B2B site needed to clearly communicate partner value while staying technically tidy at scale. Brand Vision helped improve how search engines discover, understand, and rank Flipp’s partner-facing content, with a focus on visibility for high-intent B2B queries and a faster, more reliable experience for visitors.
Project Highlights
- Cleaner search footprint: reduced duplicate and low-value URLs so Google focused on the pages that matter.
- Stronger B2B discovery: improved visibility for searches tied to retail media, digital circulars, and partnerships.
- Clearer content structure: strengthened how key sections connect and support one another for better findability.
- Better performance signals: improved site speed and overall page experience to support rankings and engagement.
- More complete search presentation: enhanced how pages appear in search results where relevant.
Challenges
Flipp’s brand is widely recognized on the consumer side, but the B2B site has a different job. It needs to explain the platform to partners, build trust quickly, and make it easy to take the next step. Like many larger sites, it also had technical clutter that diluted visibility, created inconsistencies in how pages were indexed, and made it harder to rank the right pages for the right searches.
Approach
We focused on simplifying what search engines and partners see first. That meant reducing duplication, tightening how priority pages are recognized and prioritized, and reinforcing a clear hierarchy across key sections. At the same time, we improved page experience and monitored progress against the search terms and pages most closely tied to partner interest.
Outcomes
Flipp’s B2B presence became easier to index, easier to rank, and easier for partners to find through search. Brand Vision was the right partner because we balance practical SEO improvements with business outcomes, keeping the focus on visibility, clarity, and measurable progress rather than busywork.
Results
- Index bloat reduced by 39%
- Core Web Vitals improvement (mobile “Good” URLs): 62% → 94%
- +128% impressions for B2B queries (retail media, digital circulars, retail partnerships)
- +6.4 average position improvement across 35 partner-facing pages
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