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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Flipp connects retailers, brands, and media partners to millions of shoppers with localized digital flyers and shoppable experiences.
Our mandate: present Flipp’s value to partners—not consumers—through a credible, conversion‑ready website that’s fast, accessible, and easy for internal teams to manage.
Project Highlights
- WordPress build — modern, secure foundation with responsive, mobile‑first execution.
- Sitemap & IA strategy — clarity around pillars (ingestion, content, curation) and B2B use cases.
- UX/UI system in Figma — component library, states, and annotations for development handoff.
- On‑page SEO — titles, headings, internal linking, XML sitemap; GA4 + Search Console setup.
- Performance & accessibility — image optimization, caching, WCAG‑informed color/type and focus.
- Lead gen mechanics — downloadable reports in a traceable format, newsletter capture, persistent CTAs.
- Careers integrations — Greenhouse jobs + LinkedIn pixels via consent‑managed tracking.
- Separate mobile design — flows prioritized for quick scanning and action on handhelds.
- User testing & QA — pre‑launch validation, cross‑device checks, and handover checklist.
Challenges
Flipp’s brand equity is consumer‑side; B2B buyers needed a clear, partner‑focused narrative. Existing content mixed audiences and made it difficult to see how ingestion, content, and curation translate to measurable outcomes for retailers, brands, and media. We also had to enable gated, downloadable and traceable reports for demand capture, integrate Greenhouse/LinkedIn, and meet strict performance, accessibility, and consent requirements.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs‑to‑be‑done for partner teams (retail merchandising, brand trade marketing, media sales) and rebuilt the information architecture around those tasks. A component‑driven web design system and focused UI/UX patterns made the platform story scannable while preserving technical depth. We implemented on‑page SEO, configured GA4/Search Console, and introduced a consent‑based tracking layer that supports LinkedIn pixels and analytics. Lead gen was strengthened with traceable report downloads and a newsletter module. The result is a maintainable WordPress build with a reusable component library and a documented governance checklist.
Final Outcome & Why Brand Vision
The new B2B site frames Flipp’s value for partners: clearer use cases, faster paths to inquiry, and credible proof—backed by analytics and consent‑aware tracking. It’s fast, accessible, and easy for internal teams to update. Brand Vision was the right choice because we pair enterprise‑grade craft with enablement—combining web design, UI/UX, light branding alignment, pragmatic SEO, and advisory‑first marketing consultation to deliver a maintainable B2B system—not just a launch.
- Career/internship form submissions up 250%
- Navigation to the “Early Talent” section increased by 53%
- Page stability improved by 90%, eliminating content jumps
More from Project
Project Visuals & More
Brand Vision strategically utilized a captivating color palette for Flipp's website redesign, incorporating vibrant greens, serene shades of blue, and accents of cheerful yellow. These colors were carefully chosen to evoke a sense of freshness, trustworthiness, and optimism, aligning seamlessly with Flipp's brand identity and values.
Brand Vision prioritized speed optimization for Flipp's website, recognizing the critical role it plays in enhancing user experience and search engine visibility. Through a comprehensive approach, Brand Vision implemented various strategies to minimize load times and improve overall performance.
One of the key techniques employed by Brand Vision was optimizing image sizes and formats. By compressing images without compromising quality and using modern image formats such as WebP, they significantly reduced page load times, ensuring that users could access content swiftly without delays.
Brand Vision prioritized SEO (Search Engine Optimization) for Flipp's website to enhance its online visibility and ensure it ranks prominently in search engine results pages (SERPs). Through a strategic approach, Brand Vision implemented various SEO techniques to optimize the website's structure, content, and technical elements.
Brand Vision implemented mobile optimization for Flipp's website, ensuring a seamless user experience across various mobile devices. They prioritized responsive design, fast loading times, intuitive navigation, and optimized content to cater to the growing number of mobile users. By implementing touch-friendly interactions and mobile-friendly navigation patterns, they enhanced usability and engagement on smaller screens. Overall, these efforts resulted in a user-friendly website that effectively engages mobile visitors and contributes to improved search engine rankings.
Heatmap and Attention Insights: User testing showed that visitors immediately engaged with the main headline and key CTAs, confirming clear messaging and strong visual hierarchy. Eye‑tracking revealed balanced attention flow across the hero area, validating a design that guides users naturally toward conversion.
The innovative design strategy of Brand Vision, paired with Flipp's captivating imagery, resulted in a contemporary website that instantly engages users upon arrival. By utilizing modern design principles and advanced techniques, Brand Vision created a visually stunning interface that seamlessly aligns with Flipp's brand identity.
Together, these eye-catching colors not only enhance the visual appeal of Flipp's website but also contribute to a cohesive and memorable brand experience. They engage visitors on an emotional level, leaving a lasting impression and reinforcing Flipp's position as a trusted leader in the retail technology industry.
The user experience and journey on Flipp's website are carefully designed to be intuitive, engaging, and informative. Users are greeted with a visually appealing and easy-to-navigate interface that seamlessly guides them through the site. From browsing deals and promotions to creating shopping lists, the journey is personalized and efficient, catering to individual preferences. With optimized content and fast loading times, users can quickly find relevant information and make informed purchasing decisions. Overall, Flipp's website offers a user-friendly experience that prioritizes usability, functionality, and satisfaction.
The typography choice of "Circular STD" for Flipp's website is a deliberate and strategic decision that enhances the overall visual appeal and user experience. Circular STD is a modern, geometric sans-serif typeface known for its versatility and readability, making it an ideal choice for digital interfaces.
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(Updated on )
Flipp
Translating a consumer‑famous platform into a focused B2B experience
Flipp connects retailers, brands, and media partners to millions of shoppers with localized digital flyers and shoppable experiences.
Our mandate: present Flipp’s value to partners—not consumers—through a credible, conversion‑ready website that’s fast, accessible, and easy for internal teams to manage.
Services
Project Summary
Flipp underwent a website redesign to reflect its evolving brand vision and enhance user experience. The revamped website, built on WordPress with custom-coded elements, stands out in the industry with its unique design and functionality.
Brand Vision’s Impact
The impact we had on this project:
Our collaboration with Flipp resulted in the creation of an exceptional website that stands out for its uniqueness and memorability. The website not only greatly improved usability but also significantly boosted SEO visibility, speed, and optimization, offering visitors an enhanced and efficient browsing experience.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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