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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Industry
Timeline
8 Weeks
CBS Maintenance delivers commercial janitorial and facility services across North America with a focus on experience and sustainability.
Our remit was simple: make the value obvious, reduce friction to request a quote, and ship a credible, modern website the team can maintain day to day.
Project Highlights
Challenges
Facility service sites can look the same, and many visitors arrive with urgency and healthy skepticism. Earlier content hid proof like certifications, safety details, and ESG practices, split topics in uneven ways, and made quoting slow on mobile. Bilingual content and clear service area signals needed to be obvious without clutter.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We shaped the experience around three moments: review services, see proof, start a request. Navigation and page models were rebuilt around those steps. A flexible library handles certifications, ESG badges, and case cards. We tuned mobile speed, set up tracking, added spam protection, and kept copy short and clear. Bilingual content management was simplified so updates are quick for the team.
Final Outcome & Why Brand Vision
The refreshed site makes CBS Maintenance easier to choose: clear services, credible sustainability proof, quicker quote requests, and a CMS the team can update without developer help. We combined solid page structure, accessible design, and search basics with hands on training so the platform is easy to run and improve.
More from Project
Project Visuals & More
Understanding the importance of color in web design, Brand Vision recommended a refreshing update to CBS Maintenance's color palette. The previous palette was dominated by shades of blue #0B1E47, which were complemented with white. Building upon this foundation, Brand Vision introduced subtle variations and hues to create a more visually dynamic and appealing color scheme.
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To give the website a contemporary look and feel, Brand Vision proposed the integration of parallax animations. These animations add depth and interactivity to the user experience, capturing the attention of visitors and providing a modern touch to the overall design.
Recognizing the significance of typography in conveying brand identity and readability, Brand Vision recommended an upgrade to CBS Maintenance's typography. Playfair Display was chosen for titles, imparting an elegant and sophisticated vibe, while Giest Variable was selected for descriptions, ensuring optimal legibility and style. The harmonious pairing of these fonts elevated the visual aesthetics of the website and enhanced brand communication.
Brand Vision meticulously executed the proposed enhancements to CBS Maintenance's website design. The color palette was refined with careful consideration given to color psychology and branding guidelines. Parallax animations were seamlessly integrated throughout the website, adding a touch of dynamism and interactivity to key sections.
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Brand Vision customized meta titles and descriptions for CBS Maintenance to optimize their website's visibility and click-through rates on search engine results pages (SERPs). Meta titles and descriptions serve as concise summaries of webpage content displayed in search results, influencing users' decision to click through to the website. By tailoring these elements to CBS Maintenance's specific services, keywords, and branding, Brand Vision aimed to enhance the relevance, appeal, and clickability of the search listings, ultimately driving more organic traffic to the website and improving its overall SEO performance.
By prioritizing SEO and screen optimization, you can improve your website's visibility, accessibility, and user experience, ultimately driving more traffic, engagement, and conversions. Continuously monitor and adapt your strategies to align with evolving search engine algorithms and user behaviors, ensuring that your website remains competitive and effective in the ever-changing digital landscape.
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CBS Maintenance
Sustainable facility services, framed clearly - with faster quote flows and a CMS the team can run
CBS Maintenance delivers commercial janitorial and facility services across North America with a focus on experience and sustainability.
Our remit was simple: make the value obvious, reduce friction to request a quote, and ship a credible, modern website the team can maintain day to day.
Services
Project Summary
Brand Vision designed the website for CBS Maintenance to help them attract more customers, enhance their brand image, and ultimately grow their business online.
Brand Vision’s Impact
The impact we had on this project:
Brand Vision was responsible for conceptualizing, designing, and developing the website for CBS Maintenance while understanding CBS Maintenance's needs and preferences, crafting a visually appealing design, and implementing functional elements to create an effective online platform.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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