Our remit was simple. Make the value obvious, reduce friction to request a quote, and ship a credible, modern website the team can maintain day to day.
CBS Maintenance delivers commercial janitorial and facility services across North America with a focus on experience and sustainability.
Project Highlights
- Modern CMS build with bilingual support (English and French), mobile first web design, and analytics set up with GA4 and Search Console.
- Sitemap and IA organized by buyer journeys, including Services, Industries, ESG and Sustainability, Case Studies, Careers, and Contact, aligned to UI/UX best practices.
- Component system for service modules, certification and ESG proof, gallery and case cards, FAQs, and CTA bands so publishing stays consistent.
- Conversion paths across high intent pages, including Request a Quote and RFP options, visible phone and email, and short forms with validation and spam control.
- On-page SEO at launch: clear metadata and headings, an internal link spine, and an XML sitemap to support local and national discovery.
- Performance and accessibility improvements, including optimized images, caching, lazy loading, readable color and contrast, focus states, and keyboard access.
- Training and enablement: live CMS workshop covering admin basics, components, and governance, plus handover docs and a short post-launch QA window.
Challenges
Facility service sites can look the same, and many visitors arrive with urgency and healthy skepticism. Earlier content hid proof like certifications, safety details, and ESG practices, split topics in uneven ways, and made quoting slow on mobile. Bilingual content and clear service area signals needed to be obvious without clutter.
Approach
We shaped the experience around three moments. Review services, see proof, start a request. Navigation and page models were rebuilt around those steps. A flexible library handles certifications, ESG badges, and case cards. We tuned mobile speed, set up tracking, added spam protection, and kept copy short and clear. Bilingual content management was simplified so updates are quick for the team.
Outcomes
The refreshed site makes CBS Maintenance easier to choose, with clear services, credible sustainability proof, quicker quote requests, and a CMS the team can update without developer help. We combined solid page structure, accessible design, and search basics with hands on training so the platform is easy to run and improve.
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