Tova

Web and Collateral Design for a Tech Company

Brand Vision Marketing was the ideal partner for Tova's website redesign project, demonstrating their exceptional capabilities in branding and website design.

At Brand Vision, we pride ourselves on delivering unmatched web design services to our clients. For Tova, a mobile/web app for tipping, we improved their UX/UI and designed a website, ensuring a user-friendly digital experience.

2023

Discuss this project

Services

Industry

Professional Services

Duration

weeks

Platform

Figma

Project Summary

For Tova, a mobile/web app for tipping, we enhanced their user experience and user interface (UX/UI) and designed a website to align with their updated digital presence. This ensures a more user-friendly and visually appealing experience for their audience.

Brand Vision’s Impact

The impact we had on this project:

Our work with Tova, a mobile/web app for tipping, included enhancing their user experience and user interface (UX/UI) and designing a website aligned with their updated digital presence. This resulted in improved usability, enhanced optimization, increased speed, and a cleaned and revised design and website structure, ensuring a user-friendly and visually appealing experience for their audience.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

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Improving Tova's User Experience:

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Streamlined navigation: Brand Vision simplified the website's navigation for easy information access.
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Responsive design: The site was made responsive for consistent access on various devices.
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Intuitive user flows: User behaviors were analyzed, and intuitive flows with call-to-action buttons were designed.
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Accessibility considerations: Accessibility best practices were followed to ensure a wide range of users could access the site.
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User testing and iterative improvements: Ongoing user testing and feedback drove continuous improvements.
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Result: Tova's website now offers a user-friendly interface, enhancing engagement and exploration of their services.

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Tova's QR Code Card Designs:

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Research and requirements gathering: Brand Vision collaborated with Tova to understand the needs and branding guidelines for QR Code cards of various sizes.
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Concept development: The design team brainstormed creative concepts aligned with Tova's brand identity and each hotel's branding.
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Visual design and branding: Tova's branding elements and hotel-specific branding were integrated into the designs.
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Size considerations and layout design: Each card was tailored to its size and use, with a focus on readability and aesthetics.
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QR Code integration: QR codes were placed prominently and made visually appealing while ensuring easy scanning.
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Iterative design and feedback: Design iterations were shared and adjusted based on feedback from Tova's team.
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Finalization and delivery: Brand Vision prepared final design files for production, meeting printing specifications for different sizes, and delivered them to Tova for distribution.

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Tova's Logo Redesign:

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Concept development: Brand Vision's design team brainstormed design directions and elements.
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Typography selection: A typography style was chosen to reflect Tova's brand personality.
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Color palette: A refreshed color scheme was designed to convey Tova's brand attributes.
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Spacing and visual balance: Attention was given to letter spacing and kerning for a harmonious composition.
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Iterative design and feedback: Design concepts were refined based on feedback from Tova's team.
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Finalization and delivery: The redesigned logo was delivered in various formats with usage guidelines.

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