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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Wiidookdaadiwin is an Indigenous organization focused on community wellness, healing, and cultural connection rooted in Anishinaabe traditions.
We worked to turn a multi stakeholder mission into a clear, calm, and trustworthy web experience that supports programs, land based practices, ceremonies, and community resources on any device.
Project Highlights
Challenges
Language around wellness and crisis can be technical and sensitive. Content served many audiences but did not make next steps obvious, especially on mobile. Accessibility needed to be provable under AODA, resources lived in scattered PDFs, and staff needed a CMS they could use confidently without extra overhead.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We began by listening and mapping journeys for community members, families and caregivers, clinicians, and partners. Navigation and page models were rebuilt around tasks instead of org labels. A simple component system keeps information scannable with program cards, FAQs, step by step guidance, ceremonies and land based modules, and clear next step CTAs. We used calm, high contrast visuals that honour culture, implemented practical on page SEO, tuned mobile performance, added analytics, and documented guardrails for plain language, privacy, and image use. Finally, we trained staff and handed over a CMS they own.
Final Outcome & Why Brand Vision
The new site turns complex materials into clear next steps: faster wayfinding, accessible content, visible proof of care, and an editor workflow the team can handle in minutes. We were a good fit because we pair respectful UI/UX with clear content structure and simple editing workflows, so internal teams can support their community without getting blocked by the website.
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Wiidookdaadiwin
A respectful, accessible site that honours culture and guides people to the right help fast
Wiidookdaadiwin is an Indigenous organization focused on community wellness, healing, and cultural connection rooted in Anishinaabe traditions.
We worked to turn a multi stakeholder mission into a clear, calm, and trustworthy web experience that supports programs, land based practices, ceremonies, and community resources on any device.
Project Summary
For Wiidookdaadiwin, our team at Brand Vision created a user-friendly website while being mindful of using an ADA-compliant colour palette and typography.
Brand Vision’s Impact
The impact we had on this project:
Our work on Wiidoodaadiwin's website resulted in a stunning, clean, modern and aesthetic work showcasing their beautiful history with their images and content.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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