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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Clear Pathways is Peg’s Foundation’s statewide initiative to transform behavioral-health crisis care in Ohio.
We partnered to translate a complex, multi‑stakeholder mission into a clear, action‑oriented digital experience that emphasizes safety, accessibility, and real‑world impact.
Project Highlights
- WordPress build with custom page design.
- Sitemap & information architecture aligned to key audiences.
- Resource repository (CMS database): searchable library for PDFs, guidance, and outbound links to partner services.
- Lightweight, password‑protected section for restricted materials.
- Accessibility‑first UI designed to meet WCAG 2.1 AA standards.
- Mobile‑first design with device‑specific patterns for rapid wayfinding.
- On‑page SEO setup plus analytics (GA4 + Search Console) to monitor engagement and discovery.
- Contact and e‑newsletter forms with validation and spam controls.
- Security & QA: hardening, form testing, link checks, and launch monitoring.
- Training & handover: 1‑hour staff workshop and admin guide for ongoing content updates.
- Brand visual identity refresh: typography and color refinements, icon system, and a concise brand style guide for consistent comms.
Challenges
Crisis‑care language is technical, nuanced, and sensitive. The existing materials served many audiences but made it hard to find “what to do next” in urgent situations. Content lived across static PDFs with limited searchability; accessibility needed to be explicit and verifiable; and stakeholders required a trustworthy way to share restricted documents without creating operational overhead.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We ran a focused discovery to map user journeys (person in crisis, caregiver, clinician, policymaker). From there, we rebuilt the navigation and page models around tasks, not org charts, prioritizing “recognize, respond, refer.” We created a component‑based design system for plain‑language content, high‑contrast typography, and calming visuals; then implemented the site on WordPress with structured CMS collections for resources. We added on‑page SEO, GA4/Search Console, form tracking, and WCAG‑aligned patterns (keyboard traversal, visible focus, heading hierarchy). Finally, we trained staff, delivered an admin guide, and documented governance for updates.
Final Outcome & Why Brand Vision
The new experience turns policy and pilots into practical next steps: faster wayfinding, accessible content, and a maintainable CMS that the team can operate confidently. Resource pages are easier to publish and share, restricted files are protected, and stakeholders have a credible hub they can reference in field‑building work across the state.
- Website traffic up +120% (Google Analytics, first 3 months)
- Contact/resource downloads up +90% (Internal Analytics, 3 months)
- Navigation to “Resources” and “Our Work” pages up +53% (Heatmaps, post-launch)
- Performance score 95 / 100 (PageSpeed Insights, launch month)
Why Brand Vision: Our team blends web design, UI/UX, branding craft, and pragmatic SEO with an enablement‑first mindset. You get a polished site and a system your team can run—supported by advisory‑led marketing consultation when priorities evolve.
More from Project
Project Visuals & More
Brand Vision collaborated closely with Clear Pathways, a non-profit organization, to revamp their website and color palette, focusing on enhancing trustworthiness and visual appeal. Leveraging WordPress Elementor, Brand Vision applied a strategic approach, aligning design elements with Clear Pathways' mission and values. By employing a user-centric design philosophy, they ensured seamless navigation and accessibility, bolstering the organization's online presence.
Poppins and Fira Sans were chosen as the main fonts for Clear Pathways' website redesign due to their readability, versatility, modern appearance, and web accessibility features. These fonts provide a contemporary yet professional look, ensuring clear communication of the organization's message while maintaining accessibility for all users.
Clear Pathways' color palette features warm shades of blue and yellow, complemented by white. These colors were chosen to evoke feelings of trust, warmth, and professionalism while maintaining accessibility and visual appeal. The warm blue conveys reliability and approachability, while the yellow signifies positivity and optimism. White serves as a neutral backdrop, enhancing readability and reflecting transparency in Clear Pathways' operations. Overall, the palette creates a harmonious and inviting visual identity aligned with the organization's values.
Brand Vision crafted custom graphic elements for Clear Pathways' website to establish a unique brand identity and foster emotional connections with visitors. These elements, designed with soft shapes, soothing colors, and comforting imagery, aim to create a welcoming and supportive atmosphere. By enhancing the user experience, reinforcing trust, and maintaining design consistency, the graphics contribute to Clear Pathways' mission of providing a safe, calm, and friendly online environment.
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Clear Pathways
Building trust in crisis-care: a calm, accessible site that helps people find the right help fast.
Clear Pathways is Peg’s Foundation’s statewide initiative to transform behavioral-health crisis care in Ohio.
We partnered to translate a complex, multi‑stakeholder mission into a clear, action‑oriented digital experience that emphasizes safety, accessibility, and real‑world impact.
Project Summary
Clear Pathways underwent a website redesign to enhance its user flow and journey. The website built on WordPress Elementor allows for easy access to add and update important information as needed to expand the website through the years.
Brand Vision’s Impact
The impact we had on this project:
Our collaboration with Clear Pathways resulted in a beautiful, unique and timeless design that makes their viewers feel trusted and comfortable. The website's SEO and speed has improved drastically.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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