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May 8, 2024
(Updated on
Apr 4, 2024

Clear Pathways

Web Design and Development for a Professional Non for Profit Business

At Brand Vision, we create timeless designs and flawless websites that exceeds expectations.

At Brand Vision, we take great pride in designing and developing a functional, unique and timeless website.

Project Summary

Clear Pathways underwent a website redesign to enhance its user flow and journey. The website built on WordPress Elementor allows for easy access to add and update important information as needed to expand the website through the years.

Brand Vision’s Impact

The impact we had on this project:

Our collaboration with Clear Pathways resulted in a beautiful, unique and timeless design that makes their viewers feel trusted and comfortable. The website's SEO and speed has improved drastically.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

Brand Vision collaborated closely with Clear Pathways, a non-profit organization, to revamp their website and color palette, focusing on enhancing trustworthiness and visual appeal. Leveraging WordPress Elementor, Brand Vision applied a strategic approach, aligning design elements with Clear Pathways' mission and values. By employing a user-centric design philosophy, they ensured seamless navigation and accessibility, bolstering the organization's online presence.

Poppins and Fira Sans were chosen as the main fonts for Clear Pathways' website redesign due to their readability, versatility, modern appearance, and web accessibility features. These fonts provide a contemporary yet professional look, ensuring clear communication of the organization's message while maintaining accessibility for all users.

Clear Pathways' color palette features warm shades of blue and yellow, complemented by white. These colors were chosen to evoke feelings of trust, warmth, and professionalism while maintaining accessibility and visual appeal. The warm blue conveys reliability and approachability, while the yellow signifies positivity and optimism. White serves as a neutral backdrop, enhancing readability and reflecting transparency in Clear Pathways' operations. Overall, the palette creates a harmonious and inviting visual identity aligned with the organization's values.

Brand Vision crafted custom graphic elements for Clear Pathways' website to establish a unique brand identity and foster emotional connections with visitors. These elements, designed with soft shapes, soothing colors, and comforting imagery, aim to create a welcoming and supportive atmosphere. By enhancing the user experience, reinforcing trust, and maintaining design consistency, the graphics contribute to Clear Pathways' mission of providing a safe, calm, and friendly online environment.

What was client’s reaction

Clear Pathways
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