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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Roncelli is a respected construction and industrial services firm with decades of proven work. The task was to rebuild the brand from the ground up so it feels modern and future ready, while still honoring the company’s heritage. The result is a clear, professional identity that scales across every touchpoint and signals confidence on day one.
Full visual identity transformation for a legacy construction leader
Project Highlights
- Logo redesign that is bold, clean, and versatile across digital and physical use, retaining the authority of the legacy mark while sharpening recognition.
- Visual identity system built as a complete branding toolkit, including a primary and secondary palette, typography rules, layout styles, and subtle branded textures.
- Color and typography standards tuned for clarity, contrast, and legibility in real job site and boardroom conditions.
- Design templates for presentations, internal documents, marketing decks, and everyday communications so everything looks unified and professional.
- Brand guidelines with usage rules, spacing, color codes, type hierarchies, and do and don’t examples to keep execution consistent at scale.
- Collateral rollout starting with sleek business cards that set the tone for future materials and client facing assets.
- Scalable system designed to work across web, social, proposals, RFPs, signage, apparel, and future campaigns without rework.
Governance and handoff with clear file delivery, naming conventions, and a simple process for requesting new assets or adaptations.
Challenges
A long standing brand carried equity but looked dated across channels. Visual elements were not consistent, and the identity did not fully express the firm’s strength, precision, and reliability. The new system had to respect the history, feel current, and be easy to apply in many contexts without losing coherence.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We audited existing materials and mapped real world use cases, from proposals to field ready print. Multiple logo and wordmark studies explored balance, proportion, and readability. Once the core mark was locked, we expanded into palette, type, layout grids, and branded textures, then translated those rules into practical templates. A concise brand book documented decisions and gave teams the tools to execute with confidence. For rollout planning and adoption, we provided lightweight guidance through focused marketing consultation.
Final Outcome & Why Brand Vision
Roncelli now has a cohesive identity that reflects its heritage and projects leadership. The logo is confident and flexible, the system is simple to use, and every touchpoint feels aligned. Our strength is brand systems that work in the real world—clear rules, ready to use assets, and governance that keeps quality high as the company grows.
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Roncelli
Full visual identity transformation for a legacy construction leader
Roncelli is a respected construction and industrial services firm with decades of proven work. The task was to rebuild the brand from the ground up so it feels modern and future ready, while still honoring the company’s heritage. The result is a clear, professional identity that scales across every touchpoint and signals confidence on day one.
Full visual identity transformation for a legacy construction leader
Services
Project Summary
Brand Vision’s Impact
The impact we had on this project:
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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