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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Timeline
8 Weeks
Michael’s Global Trading in Toronto helps organizations downsize, relocate, or close by handling appraisal, removal, resale, donation, and responsible disposal of surplus assets.
Our goal was simple: show the full service mix clearly, lower friction to request a quote, and deliver a site and brand system the team can run day to day.
Project Highlights
- Comprehensive audit and consultation across brand, website, and SEO to benchmark UX, messaging, information architecture, and technical gaps, then sequence quick wins and strategic fixes.
- Brand strategy and visual refresh with clearer positioning, voice, and proof points; refined color and typography; a concise guide and core assets. See our branding.
- Website redesign on a modern CMS with flexible templates for Services, Asset Categories, Industries, Locations, Projects, and FAQs, built with our web design and UI/UX standards so pages stay consistent.
- Sitemap and IA shaped around tasks: what we handle, how it works, service area and timing, and a clear path to request a quote.
- Conversion flows with short, step by step intake, required fields, clear response expectations, phone and email fallbacks, and reassurance copy on insurance, safety, and data handling.
- Trust and compliance modules including process steps, donation and recycling paths, certificates of disposal, and before and after evidence blocks.
- On page SEO foundation for local discovery: clean titles and headings, an internal link spine, XML sitemap, and Organization and Service schema with GA4 and Search Console set up. Explore our SEO.
- Performance and accessibility improvements: mobile first layouts, optimized media, readable contrast, focus states, and keyboard access.
- Training and handover with a live CMS workshop, short how to videos, and an admin guide plus a post launch QA and support window.
Challenges
Liquidation is crowded and many visitors arrive with urgency or skepticism. Older content mixed services with asset types, hid proof and timelines, and made location details hard to find on mobile. Intake lacked clear fields and prompts, which led to back and forth on scope and logistics.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped the decisions people make, then rebuilt navigation and page models around tasks, not internal labels. A component based system kept service, category, and location pages aligned with our web design and UI/UX patterns. We tightened copy so it reads in plain English, implemented practical SEO, set up analytics, and tuned performance. Light branding alignment kept visuals consistent while the site scaled.
Final Outcome & Why Brand Vision
The new experience makes value obvious and action easy: clearer services, credible proof, simpler quote requests, stronger local search readiness, and a CMS the team can use quickly. Brand Vision added senior support across strategy, design, and search, with handoff and day to day use built in.
More from Project
Project Visuals & More
This new website is a pinnacle of screen and speed optimization. Our dedication to performance excellence ensures swift loading times and seamless responsiveness, providing visitors with an optimal viewing experience across various devices while enhancing overall site efficiency.
Brand Vision transformed the Michaels Global Trading website with a vibrant new color palette and captivating illustrations. This strategic visual redesign not only enhances the site's aesthetic appeal but also reinforces the brand's identity, creating a harmonious and visually engaging online environment for visitors
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Michaels Global Trading
Turning complex liquidation services into a clear, trust-led funnel that speeds up quotes and clean-outs.
Michael’s Global Trading in Toronto helps organizations downsize, relocate, or close by handling appraisal, removal, resale, donation, and responsible disposal of surplus assets.
Our goal was simple: show the full service mix clearly, lower friction to request a quote, and deliver a site and brand system the team can run day to day.
Services
Project Summary
Brand Vision proudly unveils the Michaels Global Trading website, a testament to our design prowess. Meticulously crafted, it offers a seamless user experience, reflecting the essence of Michaels Global Trading. Our strategic SEO ensures heightened online visibility, marking a successful collaboration between two industry leaders.
Brand Vision’s Impact
The impact we had on this project:
Brand Vision's expertise shines in the Michaels Global Trading website, developed seamlessly on Webflow. With a strategic overhaul, we restructured the entire sitemap, optimizing navigation for a user-centric experience. The site boasts new and compelling content, aligning with Michaels Global Trading's brand identity, ensuring a modern and engaging online presence.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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